Coach will be launching its new women’s fragrance this September in Australia under Cosmax Prestige Brands Australia.

Coach the Fragrance captures the spontaneous energy and cool of New York City, in an Eau de Parfum.

Coach’s Creative Director Stuart Vevers cast actress Chloë Grace Moretz as the face of the fragrance campaign, which was shot by Steven Meisel. Moretz has been a face of the brand for the past two years and embodies the Coach spirit – an all-American girl who is youthful, modern, authentic, and celebrates her natural beauty.

The bottle design references Coach’s timeless design codes: a leather hangtag dangles from its side, the brand’s iconic turn lock handbag closure is reinvented as an atomiser, and the horse and carriage motif is emblazoned on its solid glass form.

“I wanted to create a fragrance that represents Coach’s free-spirited attitude, crafting a scent that is individual, authentic and cool.” — Stuart Vevers

“To me, this perfume is everything I love about Coach. It’s modern and happy. It perfectly captures the spirit, energy and excitement that Stuart has brought to Coach.” — Chloë Grace Moretz

Coach the Fragrance EDP comes in three sizes. Coach the Fragrance EDT will be launching in 2017.