CHANEL Jewelry has put the COCO CRUSH collection in the spotlight once more with a digital campaign entitled “My Way, my Allure”.

In a series of 3 short films, the actress Keira Knightley, ambassador for CHANEL Jewelry, irreverently interprets three of Mademoiselle Chanel’s quotes in the opposite way.

VIDEO 1
Gabrielle Chanel said: “Always remove, never add.”
Keira Knightley: “I always add and never remove”.

VIDEO 2
Gabrielle Chanel said: “Every time I’ve done something reasonable, it’s brought me bad luck.”
Keira Knightley: “ I decided to do something to bring me good luck.”

VIDEO 3
Gabrielle Chanel said: “I am all for what is unseen.”
Keira Knightley: “As for me, I’m for what can be seen.”

Source: Chanel