Life is a beach for adidas Originals = PHARRELL WILLIAMS. For Autumn/Winter 2016, the sportswear leader and the celebrated musician hit the ‘Pink Beach’ with a bright, colourful, high-energy collection of footwear and apparel. Inspired by the magic of island culture, the apparel and accessories pair the musician’s signature artworks with the bold performance aesthetic of adidas to create a series of unique summer-ready looks.

The ‘Pink Beach’ collection launches with a limited-edition Consortium+ range of apparel and footwear, featuring a wild explosion of riotous colour and swirling graphics of flowers, hearts, suns, peace signs, and various blissed-out slogans. These graphics are alternately printed and embroidered, giving the pieces a premium handmade quality.

The Printed Blouson is a sport jacket banded at the wrists and waist and embroidered on its back with the code 528HZ, a frequency believed to create healing vibrations for the mind, body, and spirit. Meanwhile, the Embroidery Shirt and Short boast fully embroidered graphics on crisp olive cotton—a fresh canvas for Williams’ bold creativity.

The range expands to offer a full wardrobe for adults and kids alike bearing Williams’ illustrated icons. This includes bikinis, tanks, tees, culottes, shorts, leggings, and a stunning Artist Poncho fashioned from water-resistant laminated mesh emblazoned with the iconic adidas three-stripe motif, alongside tees, shorts, jackets and tanks in kids sizes, all garments are endowed with the artist’s uniquely playful and vibrant aesthetic.

Williams’ footwear designs offer chic, comfortable styles that speak directly to his island inspiration. The Elastic Slip On and Elastic Lace Up boast stretch patched-tape uppers and moulded nubuck heels. Both silhouettes come in a crisp white and a colourful variegated-stripe option with two sets of laces to each pair. All shoes include hyper-colour liners featuring psychedelic anatomical drawings of the human foot—a singular Williams touch that speaks to his imagination and creative spirit.

The corresponding communication campaign has been photographed by Viviane Sassen, born in Amsterdam and raised in Kenya. Her background and upbringing is a major influence on her work. For this campaign a group of models were shot through a mix of close-crops and far-away angles, arranged in almost sculptural compositions. Transformed into graphic forms, figures intertwine, with garments and landscape, creating something surreal out of the ordinary.

The adidas Originals = PHARRELL WILLIAMS ‘Pink Beach’ collection is available at adidas Originals stores, online and select retailers globally.