Alex Perry will launch their first ever Pre-Fall collection in 2017, derived from the brands global intent and demand to deliver on the international fashion calendar.

Gowns with sheer crinoline accents compliment luxe silk velvet dresses and signature form fitting mini dresses. Presented on current Australia’s Next Top Model winner Aleyna FitzGerald, each fabrication adds a different texture and substance to a colour pallet of dolly pink, bottle green and black.

“Globally Pre-Fall launches at the perfect time for our customer. With key calendar events and occasions, she is always looking for something that is new and isn’t on sale at the middle of the year” said Perry.

Gracing two Vogue Australia covers in 2016 and having recently dressed Isla Fisher, Kim Kardashian, Jennifer Lopez and Gigi Hadid, this new collection will further reinforce the brands presence on an international scale in 2017.