In keeping with its ongoing plan to streamline and reposition its brands, the Armani Group announces that Armani Junior will merge with Emporio Armani from the autumn/winter 2018-2019 collection. This is in line with Emporio Armani’s pioneering concept of being a hub of clothes and accessories for all occasions, intended for a transversal target market that now also includes children.

The junior line changes label but continues to express a contemporary spirit with an eye to the latest trends. The collection now has closer ties with the world of adults, from which it draws inspiration and ideas – as is expressed by the new advertising campaign, created through the lens of Federico Leone: photos of little characters moving naturally against a neutral background, playing with grown-ups’ accessories.

Created in 1982, the children’s line (Armani Junior) offers clothes and accessories for all occasions for children and teenagers: a happy combination of fashion, comfort, quality and natural flair. Today the collection includes a range dedicated to newborns and babies (0 – 36 months), the junior girls’ line (4 – 14 years old) and the junior boys’ line (4 – 16 years old).

Source: Armani