In a national first, Australian, bespoke label, ‘couture+love+madness’ has launched its new collection ‘La Mariée’ via a virtual runway.

In this strange and unprecedented time, where fashion parades and runways shows are off limits, the brand showcased its new 22-piece collection in a new way – using social media platforms such as Instagram and facebook.

The brainchild of internationally renowned designer, Cristina Tridente, this collection stays true to her mantra of bespoke pieces that all made in Australia.

Cristina found her love for fashion as a five-year-old, making outfits for Barbies.  She launched her label ‘couture+love+madness’ in 2011.

Since that time, she has dressed celebrities such as Charli XCX, The Veronicas, Dannii Minogue, Vera Blue and influencer Elle Fergusson and her collections have been showcased at international fashion weeks in USA and China.

Ms Tridente said: “With more people glued to their phones and social media it seemed logical to create a virtual runway that I could share digitally. And with restrictions on gatherings due to COVID 19, I really had no other choice but to take creativity in promoting to another level.”

“I formed a collaboration of world class creatives and engineered a way for both my brand their skills, services and products to reach an audience –  a brand new audience, larger than ever before.”

“We must move forward and reinvent the way fashion is expressed.To survive, thrive and inspire; we have imagined a runway for an intimate event that can be accessed via a phone or computer in fashion lovers own time, in any part of the world.”

The collection explores different ‘types’ of brides. modern, romantic, classical to name a few. Viewers are on a journey through the ages from sweeping ballgowns to short and playful silhouettes, appealing to a multitude of personalities.

Ms Tridente said: “I’m really excited about this new collection, for me, it embodies different personalities of past bridal clients we have worked with. I love the idea of creating something different for brides and having a variety of styles within the same collection to appeal to a broader audience”.

Set in the historic grounds of Ward Z, the former Glenside Hospital in Adelaide; viewers are invited to come along and explore a runway in a different way.

The collaborative team that Cristina pulled together includes Adelaide Fashion Festival favourites,  Meaghan Coles Photography, Studio Botanic,  event design, Mia Gambranis Creative Director, Filip With an F spinning tunes and models by Finesse Models Australia; the agency that discovered talents including Lily Nova and Akiima.

Hair and makeup was provided by the team from M&Co Style Bar, styling by Cristina Tridente and stylist Emma Riemersma with videography by Dylan Starczak.

The virtual runway video and photo gallery is now live at www.couturelovemadness.com.au

Source: Couture Love Madness