Sephora to Launch Ninth Australian Store at Macarthur Square

SEPHORA Australia will open their fifth New South Wales store at Macarthur Square tomorrow, 22nd June 2017 as part of the centres $240 million redevelopment.

As SEPHORA’s second store opening this year, the global cosmetics retailer (owned by LVMH) welcomes the new Macarthur location as the ninth across New South Wales, Victoria and Queensland, contributing to the global beauty giants 2,500 stores worldwide.

Libby Amelia, Country Manager of SEPHORA Australia, said SEPHORA is thrilled to be a part of Macarthur Square’s redevelopment plans.

“Launching our fifth store in NSW is such an exciting venture for SEPHORA Australia.

After such a great reception for our four Sydney stores (Pitt St, Broadway, Macquarie and Warringah), it is clear that there is huge demand for SEPHORA’s exclusive brand offering in NSW.

Naturally we are thrilled to be able to offer our south west Sydney customers the opportunity to experience the wonderful world of SEPHORA, right on their doorstep at Macarthur Square”, said Amelia.

Following its recent $240 million redevelopment, Macarthur Square is the largest shopping destination in south west Sydney.

Macarthur Square Centre Manager, Pedro Araujo is excited to welcome SEPHORA to their expansive retail list.

“We are thrilled SEPHORA will be opening their doors to our customers in June.

SEPHORA is an exciting addition to the new retail experiences at Macarthur Square and further cements our position as the number one place to shop in south west Sydney,” said Mr Araujo.

The Macarthur store will bring south west Sydney beauty lovers SEPHORA’s most sought after brands Tarte, Anastasia, Kat Von D, Beauty Blender and Marc Jacobs Beauty, alongside exciting new products from Blithe, Murad, Tarte Skincare and Sephora Collection.

Incorporating direct-from-the-US fixtures such as the Benefit Brow Bar and SEPHORA Beauty Studio, customers will have the opportunity to have exclusive, one-on-one access to SEPHORA’s beauty experts as part of the complimentary and redeemable paid service offering.

Source: Sephora

Max Mara Celebrates Wool Week in Sydney

Max Mara celebrated the launch of the Max Mara Woolmark capsule collection, which was unveiled for the first time in Australia during Wool Week.

Held at the Max Mara Boutique in the heart of the Westfield CBD precinct, notable guests that attended the cocktail reception included Kate Waterhouse, Elyse Taylor, Kaitlyn Ham and Tash Sefton.

Celebrating the inherent, natural benefits and innovative properties of Australian Merino wool, Max Mara has cleverly incorporated Wool Denim into its wool-rich AW17 range, offering consumers a luxury alternative to traditional denim apparel.

Max Mara has utilised innovative 100% Wool Denim fabrics that replicate the look and style of traditional denim, but have added benefits thanks to the natural qualities of Merino wool, including increased softness and warmth, along with its ability to resist wrinkles.

Max Mara has always chosen Merino wool as the fibre of excellence for its collections and this season has pushed the boundaries on the traditional uses of wool – such as fine tailoring, heavy coats and knitwear – to showcase a different approach for the fibre and celebrate its innate versatility.

“We are very pleased to have Max Mara showcasing Merino wool at its finest,” explains The Woolmark Company Managing Director Stuart McCullough.

“Merino wool is a luxurious, innovative, natural fibre and Max Mara’s latest Autumn/Winter collection highlights wool’s modernity and global relevance in high-end fashion”.

Source: Max Mara & Woolmark

E.P & L.P - The LA Hotspot - Takeover The Dolphin

To celebrate the Queen’s Birthday Long Weekend LA hotspot E.P & L.P hosted an epic party at The Dolphin Hotel which saw a host of Sydney party goers dance the night away.

With a complete venue takeover, Grant Smillie, Aussie Co-Owner of E.P & L.P and better known as one half of Aussie DJ group TV Rock made the trip over from LA to join the likes of Actor Alex Dimitriades, Leah Simmons and Rachel May on the decks.

Also in town was E.P & L.P’s Head Chef Louis Tikaram who joined the team at The Dolphin, cooking up a bespoke menu of E.P & L.P’s famous Southeast Asian inspired dishes.

With two custom menus for the occasion,  dishes consisted of Blue swimmer crab congee, Wagyu crackers, Hollywood Abalone and Kakoda Fijian style ceviche.

E.P. & L.P. opened in 2015 and has dominated the L.A. bar and restaurant scene ever since, hosting the likes of Justin Bieber, Usher, Harry Styles and Taylor Swift.

This weekend saw the guys from E.P & L.P bringing those LA vibes to Sydney’s VIPs, joining The Dolphin’s Executive Chef Monty Koludrovic and Restauranteur Maurice, celebrating the long weekend in style.

Source: The Dolphin Hotel

Vivid Sydney Breaks Global Record

Vivid Sydney, the world’s largest festival of light, music and ideas, has once again cemented itself as a record-breaking international event.

Guinness World Records, the global authority on record breaking, has awarded Vivid Sydney installation Dreamscape with the title for the ‘Largest interactive lighting display’.

Made of 124,128 lights, Dreamscape, created by Vivid Sydney veteran 32Hundred Lighting, links the entire Circular Quay precinct from the iconic Sydney Opera House to the Sydney Harbour Bridge into one cohesive canvas of light.

It allows participants to decide the colour, texture and pattern of the lighting across the cityscape via 3D interactive modelling in a control room in Circular Quay.

With the simple touch of a button, Vivid Sydney guests of any age have the power to create their own masterpiece, using the harbour city as their muse.

In achieving the Guinness World Records title, Dreamscape trumped its own Vivid Sydney 2016 predecessor, Dress Circle, which was also a 32Hundred Lighting creation that illuminated Circular Quay.

This year, the addition of the Cahill Expressway to the installation adds an additional one kilometre of lights to the record.

Sandra Chipchase, CEO of Destination NSW and Executive Producer of Vivid Sydney said, “Each year when we produce Vivid Sydney we want interstate and international visitors to be awed by what they see and we want locals to be proud of what our city brings to the world.

Breaking a Guinness World Records title shows the global calibre of our festival and breaking our own title shows that we will never rest on our laurels.”

Iain Reed, Managing Director of 32Hundred Lighting said, “We are beyond thrilled to break our own Guinness World Records title and be internationally recognised for our work.

Our team is so passionate about what we do and it’s a pleasure to be part of Vivid Sydney once again, illuminating this great city!”

Those wanting the opportunity to experience and interact with the record-breaking installation have until 17 June to head down to Vivid Sydney and join in the action.

Source: Vivid Sydney

Sensis X Vivid 2017 Exclusive CEO Club Event

If there is a brilliant way to see Vivid, it is certainly by taking a boat around the harbour.

I couldn’t believe the amount of people waiting for boats and special chartered Vivid cruises as we jumped onto one at King Street wharf in Sydney.

The whole thing certainly is a great investment into Sydney – especially in the winter when the city does tend to quiten down for a couple of months.

Leading marketing company Sensis really made its mark with its first major Sydney event partnership with the CEO Club Event as part of the Vivid Sydney 2017 Festival.

Over 200 guests, including myself and a few fellow media types,  were taken on a cruise of the harbour to take in the lighting activations.

That was before a cocktail event at the MCA, hosted by John Allan, Sensis CEO and James Ciuffetelli, Executive General Manager Sensis which featured a sensational performance from Guy Sebastian, marking his last performance before his new album is released.

The star studded guest list included: 

  •  Margaret Zhang – International model and stylist
  •  Adam Goodes and Natalie Croker – 2014 Australian of the Year and Sydney Swans legend
  •  Samuel Johnson – 2017 Gold Logie winner
  •  Kieran Jack and Charlotte Goodlet – Former Sydney Swans captain and his fiancé.
  •  Erin Holland – Former Miss World Australia 2013
  •  Michael Brown – Beauty expert and writer
  •  Lauren Vickers – International model

Source: Sensis