QANTAS STAFF AND THE 787 DREAMLINER STAR IN NEW CAMPAIGN STARTING SUNDAY

Qantas has unveiled its latest marketing campaign, celebrating its people and their efforts to bring the world closer using the newest addition to the national carrier’s fleet, the Boeing 787-9 Dreamliner.

The campaign is part of an ongoing series, profiling the stories of real Qantas people who are involved in the preparation and delivery of Qantas’ Dreamliner; a pilot, an engineer, and cabin crew.

Qantas Chief Customer Officer Olivia Wirth said the campaign celebrates the dawn of a new era led by the Dreamliner and the dedication of its people.

“Customers have more options than ever when it comes to travel, but it’s our people’s dedication and passion for what they do, combined with our desire to innovate, that makes travellers want to fly Qantas,” she said.

“This aircraft opens up new routes around the globe which were previously unreachable, such as our nonstop Perth to London service. While the Dreamliner will bring the world closer, we’re keeping safety, service, and a refined sense of comfort at the forefront of everything we do.

“It was important to feature real Qantas people as they offer an authentic passion and excitement for the arrival of the 787 Dreamliner. The look on their faces when they see the Dreamliner for the first time says it all.”

The campaign profiles a pilot whose curiosity for flying began while his mother worked at the airline in the 1970’s; an engineer’s early passion for mechanics and aviation started on a farm; and a flight attendant who immigrated to Australia at a young age and is passionate about making people feel comfortable and at home.

The campaign will be launched on Sunday 22 October and feature on TV, outdoor, digital and social media channels. Filming took place in regional Queensland, Melbourne, Sydney and the Boeing facility in Seattle, Washington.

Qantas’ first Dreamliner will arrive in Sydney on 20 October and will operate on selected domestic flights before beginning services between Melbourne and Los Angeles from 15 December. Perth to London direct flights take off in March next year.

Source: Qantas


QANTAS UNVEILS FIRST DREAMLINER, GREAT SOUTHERN LAND

I have been incredibly fortunate to be part of the media posse invited to Seattle for the official unavailing of a new plane. But this isn’t just any old plane – it is the game-changing Boeing Dreamliner.

And while there are airlines already with the 787–9 this is the first time Qantas will add them to its existing fleet. With business, premium economy economy seats there is more space and a lower person to count and a whole lot of other advantages that the airline hope will entice even more flyers to get into ‘Dreamliner’ mode. The flight most people are excited about is the flight direct from Perth to London, which is expected to start flying next year.

The latest addition to the Qantas fleet, the 787-9 Dreamliner features next generation seating in Economy, Premium Economy and Business Class, with more space and a lower passenger count than most of its competitors.

Other Dreamliner features include larger windows to create a greater sense of space, better air quality to help reduce jetlag and ride dampening technology to minimise the effects of turbulence. It is also quieter, more fuel efficient and generates fewer greenhouse emissions than similarly-sized aircraft

At a ceremony at the Boeing factory in Seattle, Qantas Group CEO Alan Joyce said the first Dreamliner signaled the start of an exciting new era for the national carrier and for the travelling public.

“Taking delivery of a new type of aircraft is always an important milestone for an airline and the 787 is a game-changer. From the distance it’s able to fly, to the attention to detail we’ve put into the cabin design, it will reshape what people come to expect from international travel.

“The Dreamliner makes routes like Perth to London possible, which will be the first direct air link Australia has ever had with Europe. And it means other potential routes are now on the drawing board as well.

“There are lots of elements that combine to make the Qantas Dreamliner special. The seats, the lighting, the entertainment, personal storage, right through to the special crockery, cutlery and glassware that weighs on average 11 per cent less.

“We’re working with sleep specialists, dieticians and other scientists at the University of Sydney to see how adjustments to our inflight service can improve wellbeing and help people adjust to new timezones,” added Mr Joyce.

The interiors of the aircraft and seating were shaped by Australian industrial designer David Caon who has collaborated with Qantas on cabin upgrades and its lounges in Singapore and Hong Kong.

A total of eight Dreamliners will be delivered to Qantas by the end of 2018, enabling the retirement of five of the airline’s 747s.

Two Dreamliner routes have been announced so far – Melbourne to Los Angles starting in December this year and Perth to London starting in March next year. Additional flights from Brisbane have also been flagged.

The name Great Southern Land was chosen for the first aircraft out of 45,000 suggestions from the travelling public. Each Dreamliner will be named after something that is uniquely Australian, including animals, places and literature.

As part of the aircraft unveiling in Seattle, Australian band, Icehouse, performed its anthemic 1982 song Great Southern Land, the inspiration for which came to singer and songwriter, Iva Davies, as his Qantas flight crossed the country’s red centre.

The Dreamliner is painted in Qantas’ updated livery, first revealed in late 2016 in preparation for new aircraft entering the fleet and the airline’s centenary in 2020. This marks only the fifth time the iconic Flying Kangaroo has been updated, with those updates traditionally coinciding with the introduction of a significant new aircraft type.

The Dreamliner, registered as VH-ZNA, is scheduled to land in Sydney on the morning of 20 October after it performs a flyover of Sydney Harbour, weather and air traffic control permitting.

Source: Qantas

*Melissa is a guest of Qantas on the first Dreamliner delivery trip back to Australia


Qantas Dreamliner: on its way to Australia this week

I am currently in Seattle in the US, with a posse of fellow media peeps, gearing up for the first Dreamliner to fly into Sydney from our national carrier, Qantas.

The plane which is smaller than the current and very popular A380 really ups the ante when it comes to technology. Because of a better air filtration system and the fact it is pressurised internally at 6000 feet as opposed to 8000 feet, the Dreamliner hopes to get us to our destination feeling fresher and not as jetlagged as we once often are. And that can only be a good thing, right?

While it will take a number of years for more and more of the planes to be rolled out, both Alan Joyce, the boss of Qantas, and Gareth Evans the Qantas international chief, gathered at the Boeing factor in Seattle today to talk up their latest flying baby.

With the airline having a continual profit turnaround, there should be eight of the 787 is in service by November, 2018. The route that most people are excited by is the direct flight from Perth to London but in the meantime, Qantas are keeping some of their roots under wraps with perhaps Brisbane-Perth-Paris or maybe a Brisbane to Chicago non-stop on the cards.

And then one so many are waiting on – a possible Sydney to London non-stop route – but there is still a little work to do on that.

Stay tuned and I’ll give you more details as we go along.

*Melissa is a guest of Qantas on the first Dreamliner delivery trip back to Australia


Fashion helps out with annual breast cancer lunch

To raise funds and awareness of the the Garvan Institute, the Riley St Garage is holding an inspirational lunch to raise funds for Garvan Institute of Medical Research.

October, of course, is breast cancer awareness month, and is definitely a time for all of us to think about what effects it has on women and men around the world.

This one day event will feature a panel of speakers including the brilliant Dr Samantha Oakes who is the inspirational Head of the Cancer Cell Survival Group at Garvan.

Doctor Oakes won the Young Garvan award for ‘Edgiest Idea’ in 2016, after she discovered a way to trick cancer cells into thinking they are sick, so they can be targeted by the immune system, therefore revolutionising cancer treatments. “Every day we are making inroads to understanding the causes of breast cancer and how to treat it,” Dr Oakes told vogue.com.au

“However what we have also learnt is that a breast cancer that forms in one patient is unique from the next. Every time we hear about a new ‘breakthrough’ for breast cancer, it means we may have helped at least one person survive.

It’s another piece of the big puzzle that makes up this horrible disease. That’s  why we need to keep raising awareness, keep raising money to continue to invest in research and provide new treatments for this complicated set of diseases.

The ‘management’ of various grades of cancer has been extraordinary but what the most exciting find? “In recent times, cancer immunotherapy has been a game changer for the treatment of advanced disease, curing patients with melanoma that once had no hope,” adds Doctor Oakes.

“However at the moment, only a small number of patients benefit, and we do not understand why. For patients with advanced or high grade breast cancer, the same is true, but worse, even fewer respond.

“The trick now is to learn how to make more of these patients with high grade breast cancers respond and this is one of the main projects I am working on.” I also asked Dr Oakes how rewarding working in  an industry that does save lives make her feel.

“My job is highly rewarding because everyday I get into the Kinghorn Cancer Centre lifts and ride together with patients who are undergoing treatment for various types of cancer.

“I know that what I am doing will hopefully one day help save someone like them. Some breast cancer patients are already benefiting from the work I did over the last 10 years.

“The flip side is that I wish I could help them today. It makes me sad that I can not help all patients now, but this gives me the added motivation to work even harder to make sure that one day we can look at breast cancer (and others) as a chronic curable disease.

“I want my daughter and son will never have to suffer or lose loved ones to cancer like I have. Life is all about making a mark on the world for the better.”

Some if the most recent stats in Australia on the amount of women (yes, and men) who have/had/survived breast cancer are fascinating.

The estimated number of new cases of breast cancer diagnosed in 2017 is 17,730 with 144 males and 17,586 females; the approximate % of all new cancer cases diagnosed in 2017 is 13%; the Estimated number of deaths from breast cancer in 2017 is 3,114 with 28 males and 3,087 females and the Estimated % of all deaths from cancer in 2017 is 6.5%.

Most importantly, the chance of surviving at least 5 years (2009–2013) is 90% and people People living with breast cancer at the end of 2012 (diagnosed in the 5 year period 2008 to 2012) was 65,976.

Early detection is obviously vital and Doctor Oakes suggests we all do the following. “Know your breasts, look at them, feel them, do your breast self exams. Look for changes, lumps, changes in the skin texture, reddening, soreness, tenderness or any change that you think may be abnormal. If you detect anything go see your doctor as early detection is KEY to the best outcomes.”

Dr Oakes says the awareness of breast cancer is made even greater when big companies get on board – the likes of a fashion retailer like Cue is just one strong example.

“The support of big companies help the spread the importance of awareness and CONTINUED support for research,” adds Dr Oakes.

“Education is key and the bigger the networks the easier we can get the message out. Cue Clothing Company is a proud Australian brand producing quality clothing for beautiful women.

“I love Cue and their support for Breast Cancer Awareness and my research. Cue Clothing make women feel beautiful including me. I am proud to be supported by Cue Clothing Company.”

Dr Oakes says If you want to hear more about her important research, anyone can come to the Riley Street Garage Breast Cancer Awareness Event for Garvan.

Hosted by fashion blogger Tash Sefton, guests will munch into canapés and Laurent-Perrier champagne on arrival followed by a 3-course share menu accompanied by a selection of wine from JoJo’s Jetty and gifts from Estée Lauder companies.

The Petersen Family Foundation who are have a long affiliation with Garvan & Kinghorn Cancer Centre will be a major sponsor at the lunch. The foundation is dedicated to funding important medical research and are passionate supporters of Garvan.

A raffle will include prizes from Cue, KitchenAid, Laurent-Perrier, Laser Clinics Australia, Frank Provost, Happetite, artwork from Fiona McClean along with beauty hampers from Estée Lauder Companies with all proceeds going to Garvan – the Institute whose mission it is tomake significant contributions to medical research that will change the directions of science and medicine and have major impacts on human health.

To see Samantha Oaks and her team speak join us at Riley St Garage in Surry Hills at noon on Saturday 28th October, where Cue will proudly match all funds raised on the day.

For menu, information and bookings, tickets are $185pp which includes a $50 tax deductible donation. Book now on 9326 9055 or www.rileystgarage.com.au

Go on. Grab a table, book a seat, learn something and help raise awareness along the way!

By Melissa Hoyer


Bendon Group Opens New Concept Retail Store in Australia

Bendon Group, one of the world’s leading intimate apparel companies, today announced the first opening of its contemporary new retail concept, Drawer No. 1, at Westfield Warringah.

Named after the universal home of lingerie and swimwear – a woman’s top drawer – Drawer No. 1 has been created to be the pre-eminent retail destination for women seeking exceptional service and brand choice.

Featuring an exclusive, hand-selected edit of Bendon’s covetable women’s intimates and swimwear brands in a premium environment, Drawer No.1 offers a mix of beautifully crafted product combined with highly-personalised customer service. Curated international brands including Heidi Klum Intimates & Swim and Stella McCartney Lingerie & Swim sit effortlessly alongside local icons from Pleasure State, Lovable to Fayreform and Bendon to ensure that every woman (and every shape) is catered for.

Customers will be offered expert, personalised advice and complimentary bra fittings to ensure a precise, supportive and mood-improving fit, be it for their first bra, a maternity bra or an ensemble of intricate lace.

Designed to be a place of new discovery, Drawer No.1 will feature evolving trend stories and a seamless integration with its e-commerce channel, offering customers an endless aisle. Drawer No.1 will also offer an exclusive loyalty programme – the No.1 club – with a reward hierarchy, incentives and exclusive experiences, automatically moving members up as they spend.

Bendon CEO, Paul Cherny, says, “Our inspiration for Drawer No.1 was clear and simple: to create a premium environment for women seeking exceptionally high levels of service. Drawer No.1 brings Bendon’s house of brands to life in a new and exciting retail concept and we’re thrilled to be offering current – and new – customers a wealth of choice in a discerning and dynamic environment. This is thoughtful retail that is unique to the Australian market.”

The debut store at Westfield Warringah will be followed by Westfield’s Chermside on 20 October and Carindale on 13 November, with further launches planned for 2018.

Source: Drawer No.1