Twitter reveals the year that was: Australia in 2017

It was, without a doubt another eventful year for Australia locally and around the world, and as always we saw it all play out in a big way on Twitter in Australia.

From major social movements like #MarriageEquality and #StopAdani, to the #k-pop revolution and the arrival of #amazon, and with #esports and #gaming emerging as top sports trends, it’s certainly been a year to remember.

Buckle up and take a look at the biggest trends, the most talked about identities and brands, and the most passionate communities across politics, news, entertainment, sport.

Perhaps unsurprisingly, this year’s “Golden Tweet” (the most Retweeted Tweet) in Australia was about #MarriageEquality, the most Tweeted about #auspol topic since August. This celebratory Tweet from @AMEquality has been Retweeted almost 20,000 times:

Discussion around political topics is always huge in Australia, and 2017 was no different. #auspol retained its position as the most-Tweeted hashtag of the year by Aussies on Twitter. The conversation on #auspol is as varied as Australian politics itself (and regularly overlaps with what’s getting Aussies talking on top-five ranking hashtag #QandA). Twitter is about informing and uniting people and this year we saw a lot of Tweeting about social movements such as #MarriageEquality, #Manus and #StopAdani.

But it wasn’t just politics and movements that got us Tweeting. The phenomenal rise of esports in Australia has pushed #gaming into the top ten hashtags for the year, ahead of even the #ausopen.

Australian Twitter hasn’t been immune to the K-pop sensation sweeping the world, and Korean favourites @BTS_twt (the most-mentioned Twitter account in the world in 2017) had the ninth most Tweeted hashtag by Australian Twitter users with #BTS.

Here’s the ten biggest hashtags in Australia for 2017:


There’s more! The Year on Twitter Resources folder includes the following “Most Tweeted about” lists:
Entertainment hashtags
Sporting hashtags
Social movement hashtags
The folder also includes notable Tweets associated with the top 5 hashtags of the year.

When it comes to Twitter’s most-followed Australians, our many world famous entertainment superstars – especially music stars – dominate, each of them offering their massive global fan bases inside access you can’t get anywhere else.

The big news in 2017 is that Australia has a new king of Twitter, with Wolverine star @RealHughJackman overtaking @5SOS frontman @Luke5SOS as the most followed Aussie. Both these stars also cracked through the 10 million follower barrier this year, an extraordinary achievement for the Aussies legends. Other big movers in 2017 were @iggyazelea and @troyesivan, both gaining over a million new followers.

Here are the most followed Aussies on Twitter in 2017:


Here are the most Tweeted about politicians on Twitter in 2017:

There’s more! Check out the Year on Twitter Resources to see more “Most Tweeted about” lists for:
Sporting teams
Sporting organisations
Music artists
Media outlets

Source: Twitter

G'DAY USA BLACK TIE GALA happens January 27, 2018

For over a decade, the highly-anticipated G’Day USA Los Angeles Black Tie Gala has honored prominent Australians from film, television, music, sports and culture for their individual contribution to the US-Australia relationship.

Oscar-winning actor, Heath Ledger (Brokeback Mountain, The Dark Knight) will be honored posthumously with a G’Day USA Lifetime Achievement Award in recognition of his impressive body of work and for having become a significant presence in Hollywood.

Actress and producer, Margot Robbie (Suicide Squad, The Wolf of Wall Street) will receive an Excellence in Film Award in recognition of her outstanding performances, her rapid rise to become one of Hollywood’s most sought after actresses, and her recent inclusion in Time Magazine’s list of 2017’s most influential people.

Emmy Award winning producer Bruna Papandrea (TV’s “Big Little Lies,” Gone Girl), will be honored with an Outstanding Achievement in Film and Television Award in recognition of her success as a highly acclaimed industry leader.

Red carpet arrivals and cocktail reception will be followed by the awards show and dinner, featuring premium Australian food and wine curated by Australian chef, Curtis Stone.

G’Day USA Champion, actress and director Rachel Griffiths, will partner with actor and Australian Survivor host Jonathan LaPaglia, to co-host the awards show and dinner, with Australian television personality Richard Wilkins as MC.

Source: G’Day USA

The Iconic Swim Show, Sydney Harbour

On the eve of summer, Australia and New Zealand’s largest online fashion wardrobe, THE ICONIC , made a splash on Sydney Harbour – with a dazzling display of SS 17/18 collections, from the hottest local and international designers.

Hosted by model and presenter, Ksenija Lukich, Sydney celebrity faces including Michelle Bridges, Tim Robards, Anna Heinrich, Matty J, Laura Byrne, Nick ‘Honey Badger’ Cummins, Sammy Robinson, Petra Mackova, Renae Ayris, Chloe Morello, Tegan Martin, Nikki Phillips, Lisa Clark, James Strethewie, Lola Berry, Jade Tunchy, Chloe Chapman, Cartia Mallan, Teigan Nash, Liv Phyland, The Thinker Girls and Leisel Jones enjoyed summer inspired cocktails and a waterfront seat to the 60m floating runway, which boasted spectacular views of Sydney’s most iconic landmarks.

Sydney Harbour’s first ever floating runway played host to over 120 swim and summer looks featuring multiple nods to bygone eras, as the trend of “everything old is new again” came to life. The show, which featured Seafolly, Tigerlily, Tommy Hilfiger, Fella, Roxy, Birkenstock, Academy Brand, Jets, Converse, MINKPINK, Calvin Klein, Billabong and Camilla, showcased four key trends set to dominate Australian beaches this summer:

  • 90sNoir – Chanel inspired 90s blacks and whites, featuring gold accessories, black and white towels and shoes, black hats and brogues. This will be seen a lot as a Gingham print.
  • Life Saver Red and Sunflower Yellow –  Inspired by Baywatch and beach times, featuring white accessories
  • Palm Springs – Showcasing the best of 50s and 60s pastels complete with straw hats, tan and taupe sunglasses, block heels and statement colourful earrings. Textured fabric is a must.
  • Retro Brights – Bright and bold inspired by eighties cuts (cheeky bottoms), colours and styles, accessorised with high reflector sunglasses, big silver and gold earrings and high top trainers.

Trends were brought to life by a diverse selection of 30 models ranging from sizes 8 – 16 with beauty and hair looks created by REVLON, directed by Mia Hawkswell and Anthony Nader respectively.

Patrick Schmidt, CEO, THE ICONIC, said: “Our customers are at the heart of everything we do at THE ICONIC – from curating a world-class product assortment, to bringing them world-first fashion shows; we love to push the boundaries for our customers by creating inspiring and exciting shopping experiences.

Our local and international designers enable us to provide our customers with the best brands in Australia and New Zealand. Being able to offer customers real-time access to the hottest trends straight off the catwalk and at the peak of when they are actively searching for summer looks is something we’re incredibly proud of.”

All trends and looks now available from or via THE ICONIC. Order now for 3 and 4 hour, or same day delivery in time for the first weekend of summer.

Missed the live show? You can catch it on THE ICONIC’S Facebook page here. Click here to shop the entire Women’s Summer Collection and Men’s Summer Collection .


IMG Launches IMG Engage

IMG announced the launch of IMG Engage, an influencer marketing and media platform created to help brands and agencies identify the best possible individuals and maximize their ROI in the growing and ever-evolving influencer marketing space.

IMG Engage is an invite-only platform with 300+ highly engaged talent who were carefully selected for their ability to create dynamic and authentic content across a range of categories including beauty, culinary, fashion, health & wellness, tech & gaming, sport, parenting & family, and travel & lifestyle among others.

Brands and agencies working with IMG Engage will receive full-service influencer marketing and media solutions that help achieve a wide variety of brand and business goals. IMG Engage’s recent work includes the Australian launch of Chobani Flip and campaigns for UberEATS in both Australia and New Zealand.

IMG Engage is a results driven platform purpose-built to deliver Australian audience sizes and demographic breakdowns, and help brands ensure they are working with verifiable, reliable and quality content creators on high volume influencer campaigns.

Source: IMG Engage

Jesinta Franklin unveils new bob at Tiffany & Co. Fragrance Launch in Sydney

After a good holiday with her husband Lance ‘Buddy’ Franklin, model and personality Jesinta Franklin (CAMPBELL) told me she decided on a big hair chop just the day of the Tiffany & Co perfume launch. As a guest of Tiffany, Jesinta said she spent most of the day in the salon as her usual brunette locks were lopped into the cutest blonde bob . .  and she says she couldn’t be happier.

“In my business is always good to reinvent the way you look and so far I’m really, really happy with my new vibe,” Jesinta said. Personally, I think it will just make her even more in demand as there is nothing better than, as a model, creating a whole new persona.

“I mean, I wouldn’t like to think I only get booked because of a haircut but I love it, but he loves it and it will be funny to wake up in the morning with my husband and me being a blonde and not a brunette next to him!” she laughed.

Tiffany & Co. hosted the beauty and fashion elite for an unforgettable evening to launch the brand’s new artisanal fragrance and the start of summer. Celebrities, models, influencers and key fashion and beauty press attended the event to experience the new scent and enjoy the sunset on the Sydney Harbour.

Cheyenne Tozzi captivated the crowd with an intimate performance of “All You Need is Love”, the song in the fragrance campaign. Guests stepped into the magical world of Love with a garden party at the harbour side mansion.

Love and beauty are the essence of Tiffany with the glamorous celebration transporting guests into an immersive experience of the new scent.

Approximately 150 guests attended, including Jesinta and Lance Franklin, creative director of Shine By Three Margaret Zhang, model and musician Cheyenne Tozzi, actors Natasha Liu Bordizzo and Sarah Ellen, creative director of Oracle Fox Amanda Shadforth, influencers Carmen Hamilton, Brooke Testoni, Sara Donaldson, and Yan Yan Chan.

Source: Tiffany & Co.