Bendon Group Opens New Concept Retail Store in Australia

Bendon Group, one of the world’s leading intimate apparel companies, today announced the first opening of its contemporary new retail concept, Drawer No. 1, at Westfield Warringah.

Named after the universal home of lingerie and swimwear – a woman’s top drawer – Drawer No. 1 has been created to be the pre-eminent retail destination for women seeking exceptional service and brand choice.

Featuring an exclusive, hand-selected edit of Bendon’s covetable women’s intimates and swimwear brands in a premium environment, Drawer No.1 offers a mix of beautifully crafted product combined with highly-personalised customer service. Curated international brands including Heidi Klum Intimates & Swim and Stella McCartney Lingerie & Swim sit effortlessly alongside local icons from Pleasure State, Lovable to Fayreform and Bendon to ensure that every woman (and every shape) is catered for.

Customers will be offered expert, personalised advice and complimentary bra fittings to ensure a precise, supportive and mood-improving fit, be it for their first bra, a maternity bra or an ensemble of intricate lace.

Designed to be a place of new discovery, Drawer No.1 will feature evolving trend stories and a seamless integration with its e-commerce channel, offering customers an endless aisle. Drawer No.1 will also offer an exclusive loyalty programme – the No.1 club – with a reward hierarchy, incentives and exclusive experiences, automatically moving members up as they spend.

Bendon CEO, Paul Cherny, says, “Our inspiration for Drawer No.1 was clear and simple: to create a premium environment for women seeking exceptionally high levels of service. Drawer No.1 brings Bendon’s house of brands to life in a new and exciting retail concept and we’re thrilled to be offering current – and new – customers a wealth of choice in a discerning and dynamic environment. This is thoughtful retail that is unique to the Australian market.”

The debut store at Westfield Warringah will be followed by Westfield’s Chermside on 20 October and Carindale on 13 November, with further launches planned for 2018.

Source: Drawer No.1


Celebrity Cruises first cruise line to offer legalised same-sex marriages at sea

Lisa Lutoff-Perlo, Celebrity Cruises’ CEO & President, today in Sydney named the cruise line as headline sponsor of the 2018 Australian LGBTI Awards, at the same time revealing Celebrity as the first cruise line in the world to offer legalised same-sex marriages at sea.

Lutoff-Perlo, visiting Sydney for the first time ever this week, said partnering with the 2018 Australian LGBTI Awards was a natural fit for the luxury cruise line which is committed to diversity and inclusion throughout its operations.

“At Celebrity Cruises, we’re committed to opening up the world to everyone, and championing diversity in all its forms. This partnership further cements our commitment to the LGBTI community in Australia, and I’m thrilled to support awards which recognise the incredible efforts of Australians working tirelessly to protect and promote LGBTI rights.”

Lutoff-Perlo also announced Australia’s highest-rated ship, Celebrity Solstice – along with the rest of the line’s 12-strong international fleet – will offer legalised same-sex marriage ceremonies in international waters under Maltese law from today, just in time for Celebrity Solstice’s first Australian sailing when she returns for her sixth local season down under on 20 October 2017.

“Australia is a significant market for Celebrity Cruises, ranking as the third largest source market worldwide. More than 50,000 Australians cruise with us each year – both in Australia and overseas – and we’re thrilled to be the first line to offer legalised same-sex marriage ceremonies, officiated by the Captain, just in time for the new season.”

The motion follows a transformative vote in Malta, where a majority of the Celebrity fleet is registered, which passed the country’s parliament 66-1. The long-awaited referendum opens the door for Celebrity to legally recognize same-sex marriages performed onboard, and have the fleet’s captains officiate the ceremonies.

To learn more about the Celebrity Weddings program and The Wedding Experience, visit www.celebrityweddings.com. For more information about the Australian LGBTI Awards head to www.australianlgbtiawards.com.au, and for Celebrity Cruises, visit www.celebritycruises.com.au/.


Shaynna Blaze launches new installment of homewares range

Harris Scarfe have announced the next instalment of their exclusive homewares range Shaynna Blaze for Harris Scarfe.

Developed in collaboration with TV personality and Interior Designer Shaynna Blaze, the new collection hits stores this October and features a curated collection of tableware; canisters, cutlery, stoneware, vases and cheese boards which can be perfectly arranged as a functional ‘work of art’ among your entertaining spaces.

Now available in selected Harris Scarfe stores across the country, the tableware is complementary to the style of the Shaynna Blaze for Harris Scarfe bed and bath collection, and provides a vital piece to the puzzle when decorating your home.

“My inspiration for this range taps into the two very distinct, yet different, sides of how I love to share my home; sitting at the kitchen bench in my PJs, and putting on my best dress and heels,” Shaynna said.

Shaynna’s tableware range has been specifically designed to perfectly complement both scenarios, and features textures of oak, marble, fine china and glass, and tones of brass and copper, whites, blues and greys.

“Chinaware, cutlery, glass and platters all play a significant role in the gathering spaces of the home,” said Shaynna. “Whether you’re using these pieces for a dinner party for 12 – or curling up to breakfast in bed for one – I wanted to create a range that works perfectly, and personally, whatever the occasion.

“As with my bedding range, the philosophy behind the tableware is ‘classic with a twist’ – pieces that create a versatile base for either a casual and formal environment, but can also be combined to dress your table up or down. When styling a dining area, the table is at the heart of things. I see table tops as a moving piece of artwork.

“This range will work in any environment, from contemporary to traditional. One of my favourite pieces is the white and copper cutlery. It’s very different, so eating with them makes each bite an experience and elevates it from the routine!”

Tarek Zogheib, General Manager of Homewares, Harris Scarfe, says the collaboration has been great for the brand, and the launch of a second homewares range is very exciting for Harris Scarfe.

“Shaynna’s first collection has proven a great addition to the Harris Scarfe product portfolio, and we can’t wait to add another aspect to this for our customers.

“Harris Scarfe are known for offering excellent quality brands in home and entertaining, for the best prices. We’re thrilled to continue this relationship with Shaynna Blaze for her expanded and exclusive collection.”

Shaynna’s collection ‘Shaynna Blaze for Harris Scarfe’ is available now in more than 50 Harris Scarfe stores across Australia, and online at www.harrisscarfe.com.au.


YSL ANNOUNCE ADAM LEVINE AS NEW US FRAGRANCE AMBASSADOR FOR Y

The Rockstar. Born and raised in Los Angeles, CA, he started his musical career while still attending Brentwood High School; the front man and primary songwriter of a band which would later become the award-winning, chart-topping legends: Maroon 5.

The Entertainer. Frequently lighting up our screens, he is a coach on the three-time Emmy Award winning NBC hit series, The Voice, and has also appeared in Family Guy; 30 Rock and American Horror Story. Charismatic, endearing and enthusiastic, he’s the guy you’d want as your brother, your wing-man, who looks like he’d be fun to hang out with, because guess what, he is.

The Style Setter. Unapologetically real, always true to himself, his authentic All-American rockstar style is unaffected by trends but always on-point. Unafraid to try something new, whether it’s bleached blonde hair with dark roots or jet black all-over, and with tattoos pretty much everywhere, his natural good looks convey an attitude that’s cool yet uncontrived.

YSL Beauty is proud to welcome on board the supremely talented recording artist, actor, and presenter Adam Levine. A multifaceted modern man, he is the embodiment of Y, the latest masculine fragrance launch by YSL.

Adam will enrich the universe of Y, inspiring others with his sense of accomplishment, and bringing his considerable creativity, infectious sense of humour and catchy personality to a wide audience in the USA and around the world.

With his own Instagram fan-base of over 10 million followers, Adam will engage a stylish, music-loving audience, his popular appeal ensuring a wide-reaching public and social presence. A perfect pairing for Y’s innovative spirit & creative style, the fragrance is rooted in that same sense of freedom that Adam
personifies.

“I’m psyched to be collaborating with YSL Beauty, a brand which has always appealed to me for its standout style and groundbreaking imagery. As a musician, I relate to the raw passion and strong sense of individuality of YSL; and being a part of the story of Y is exciting to me – it is not the story of one man, but of a whole creative generation. I’m excited to develop our relationship and see where it will lead.” Adam Levine

“Adam Levine is the perfect fit for the brand and what our new fragrance Y represents. A star of the music world, a familiar face on our screens, a true talent, he brings a new dimension to YSL Beauty.” – Alexandre Choueiri, President, International Designer Collections, L’Oréal USA

Source: Yves Saint Laurent Beauty


FENTY BEAUTY BY RIHANNA GALAXY COLLECTION

Rihanna has just dropped the limited edition FENTY BEAUTY Galaxy Collection for the holiday season.

Imagine a universe of wild special effects unlike anything you’ve seen before. This holiday season, the Galaxy is in your hands with Fenty Beauty by Rihanna’s hyper limited collection: An over-the-top, glitter -drenched assortment that launches your look into new dimensions.

Explore glitzed-out lipsticks, twinkling glosses, transforming metallic-to-glitter eyeliner, and a hypnotic eyeshadow palette of mega – reflective shades. Rihanna wanted her first holiday collection to “wow” from every angle.

“Glitter on glitter on glitter. That’s what The Galaxy Collection is all about, no exception.”

The Fenty Beauty by Rihanna Galaxy Collection will be available for a limited time only starting October 13th, 2017 at Sephora Australia, Sephora.com.au and fentybeauty.com.

Source: Fenty Beauty