PINK HOPE 'KNOW YOUR RISK' breast cancer campaign launch

Pink Hope and Australian Women’s Weekly partnered to raise awareness of breast and ovarian cancer, with the 2017 Pink Hope #KnowYourRisk campaign.

The new women’s health tool developed by Pink Hope was launched with the support of iconic Australian title, marked with an exclusive dinner at Sydney’s, The Langham.

It is estimated that 660,000 Australian women are at a moderate to high risk of developing breast or ovarian cancer. With such an alarming number of women at risk, Pink Hope aims to empower women to be aware of their risks, and take preventative measures.

Pink Hope and Australian Women’s Weekly partnered to lead women to take the Know Your Risk questionnaire at pinkhope.org.au/know-your-risk. This questionnaire assesses your personal risk of developing breast or ovarian cancer.

Australian Women’s Weekly have also shot an exclusive celebrity #KnowYourRisk campaign to mark the launch with campaign ambassadors including Samantha Jade, Deborah Hutton, Sylvia Jeffereys, Erin Molan, Rachel Finch and myself. We were all more than happy to donate our – time to be featured and throw our support weight behind the campaign. This shoot can be found on the pages of the Australian Women’s Weekly September issue, which hits stands on Thursday 10th August.

“It has always been our mission to develop tools so that every Australian woman knows what their risks are and then take steps to manage their health. With the backing of The Australian Women’s Weekly we will be able to reach more women than ever before,” said founder of Pink Hope, Krystal Barter.

Guests sipped on Laurent-Perrier champagne, and formalities included a panel hosted by the esteemed Dr. Mary Rickard.

Pink Hope’s #KnowYourRisk campaign runs from August 7th to September 7th 2017. This campaign aims to encourage as many women as possible to participate in the Know Your Risk questionnaire at pinkhope.org.au/know-your-risk.

Source: Pink Hope


Virgin Australia takes Melbourne Martini to new heights

Melbourne Martini is proud to announce that their ready to drink cocktail, Tommy Tequila Margarita is flying sky high. From early September, the delicious new cocktail will be available for purchase on Virgin Australia domestic and short haul flights.

Melbourne Martini is the first ready to drink cocktail available on Australian domestic flights, creating a unique in air experience for all Virgin domestic travellers.‘By bringing Melbourne Martini to the sky we plan to revolutionise the way people consume in the air, creating a new experience for travellers’ says Melbourne Martini Director, Alex Haeusler.

The Tommy Tequila Margarita is curated with only the best quality ingredients, including tequila sourced directly from Mexico combined with Australian lime juice, agave nectar and organic sugar syrup, creating the perfect holiday ready cocktail.

Melbourne Martini hopes to build upon this affiliation by creating and offering a range of artisan ready to drink cocktails for in air and lounge consumption, meaning less dreary airport bars and more Tommy Tequila Margarita.

The current product range includes four flavours: Espresso Martini, Salted Caramel Espresso Martini, Tommy Tequila Margarita and the new Amaretto Sour. Each drink requires chilling, shaking and pouring and let’s not forget enjoying. All drinks are gluten free and vegan friendly, with only Australian products used where possible.

Source: Melbourne Martini


House of Wellness to Launch National Tv Show Hosted by Ed Phillips and Zoe Marshall

The House of Wellness Brand is gearing up for its first formal foray into the world of television, with the debut of House of Wellness (HOW) TV this Sunday 27 August at 10am on Channel 7’s 7TWO.

The free-to-air program sponsored by retail powerhouse Chemist Warehouse Group, will be filmed out of Sydney and hosted by a dynamic duo, media personality Zoe Marshall and veteran TV and radio presenter Ed Phillips.

Former Nova radio host, fashionista and health and fitness fanatic Zoe says she’s thrilled about her debut TV role. “It’s a dream come true, working in the health industry is what I love most,” she says. “I have such a passion for health and wellbeing, so to be able to learn about this at work every day, explore and discuss it on The House of Wellness is really exciting for me.

“I’m really looking forward to working with the boys, as I feel I can bring a different energy to Ed and Gerald. I am mad about learning about the human body from psychology right through to meditation and holistic practices. “I love learning about different elements of health and well-being and being a part of The House of Wellness team means I get to take part in learning from a wealth of knowledge from Gerald and our contributors, alongside our viewers,” Zoe says.

HOW TV follows the outstanding success of the HOW radio program on the Macquarie Media Network, which launched in 2016 and the HOW print arm that reaches over 7 million Australians. In addition, HOW will extend to an online platform, www.houseofwellness.com.au, which will officially launch at the end of August to compliment the HOW stable, and encourage Aussies get well, stay well, live well, and look fabulous.

Weekly episodes will feature an interactive slice of TV goodness brimming with information and entertainment, designed with one thing in mind, to help Australia ‘Live Well’! HOW TV Host, Ed Phillips adds: “I’ve lived and breathed health and fitness all my life competing in surf and lifesaving so it’s great to continue that involvement through The House of Wellness.

“As a father and family man, health is an important part of my life and to be able to bring some of Australia’s top experts together and share their expertise to our viewers is a show I’m delighted to be a part of. “I’m looking forward to being a part of The House and Wellness team and being able to connect our experts to our viewers! It’s a great interactive way to help educate and advise our audience,” Ed says.

Each week Ed and Zoe will explore the world of health and wellbeing, inviting celebrity friends to drop in, including specialist house guests who will offer up a world of expert viewpoints. The show is full of ready-to-use, take-home information on everything from raising your kids, keeping beautiful inside and out, staying fit, ageing gracefully and the A to Z of every vitamin under the sun.

Chemist Warehouse COO Mario Tascone says: “At Chemist Warehouse we are committed to inspiring Australians to live a healthy and happy life and focus on bringing easily accessible everyday wellness solutions to all Australians. “We’re very proud to announce our major sponsorship of HOW TV where we will provide consumers with vital information and wellness tips on a weekly basis.

“We entered into the media landscape initially with sponsoring the launch of the HOW print lift out with News LTD, followed by HOW radio in 2016 and now we’re really taking it up a notch by bursting onto the TV scene,” Mr Tascone says.

Peter Charles, Seven’s Southern Market Sales Director says “We are thrilled and excited about welcoming the House of Wellness brand to our screens. In partnership with Chemist Warehouse we are passionate about bringing our viewers meaningful content that all Australian’s can benefit from.”

Source: The House of Wellness


POLICE Eyewear makes its way to Australia

The distinctive, urban lifestyle brand for those expressing their individuality are here to leave a mark.

Those who choose POLICE Eyewear are endowed with a free spirit, refuse to compromise and only follow their own instincts.

Founded in 1983, POLICE Eyewear soon emerged as a brand identifying refined design and a strong image, inspired by the American “on the road” lifestyle. During the 90s it became a true global phenomenon and for more than 30 years has been synonymous for their big name ambassadors, strong energetic style and urban charisma.

POLICE Eyewear hold a collection of sunglasses and frames for both men and women.

Source: Police


Oroton's limited-edition bag strap design collaboration

A fantastic and sleek new collaboration has just been launched by Oroton – a limited-edition set of bag strap designs created by leading fashion and lifestyle bloggers.

Four bag straps have been created by Carmen Hamilton, Elle Ferguson, Mimi Elashiry and Geneva Vanderzeil, where each design speaks to the different and unique style of each designer.

The bloggers gave a sneak-peek of the designs during MBFWA through their street style posts, creating great anticipation and excitement around the launch amongst their followers and Oroton customers.

Hanging out in my exclusive @oroton bag strap (coming soon) ya know, for the frill of it #OrotonSpring

A post shared by CARMEN HAMILTON (@carmengracehamilton) on

It’s a great story around these leading bloggers working on their first accessories design project with the iconic Australian brand.

Each design has come from a place of wanting to create each blogger’s ultimate strap design, injecting themselves and their style philosophies into the finished products. There will be a very limited run of straps in flagship stores, where customers are already been requesting to pre-order their straps with Oroton.

Source: Oroton