Ovolo: the Fashionable Address Shines for Mercedes-benz Fashion Week Australia’s Launch

The fashion world’s aflutter as IMG officially announced the preliminary schedule of Mercedes-Benz Fashion Week Australia 2017! A star-studded affair was hosted at the event’s newly-crowned Fashion HQ – Ovolo Woolloomooloo.

Over 250 designers, editors, buyers, models and fashionistas alike were in attendance at Fashion HQ, including such notable names as Beth and Tessa MacGraw of MacGraw, Steven Khalil, Dion Lee and Meghan Blake Irwin.

A key highlight shared from the evening included the rise of Swim & Athleisure, with Fashion HQ getting ready to welcome an army of beach-clad fashionistas and activewear lovers thanks to swimwear and athleisure taking prominence for Resort ’18 collections.

Participation figures of retail buyers, overseas fashion editors and even designers continue to increase year-on-year for the only Resort Fashion Week globally.

A significant overseas industry professionals are expected at Mercedes-Benz Fashion Week Australia (MBFWA), and the place their expected to call home, Fashion HQ – Ovolo Woolloomooloo.

Mr. David Sude, General Manager of Ovolo Woolloomooloo shared: “Ovolo Woolloomooloo has climbed the ranks to become one of Australia’s greatest hotels, and we’re so honoured to now make it one of the country’s most fashionable.

As Fashion HQ, the hotel will effectively be home not just for industry professionals being chauffeured daily to Carriageworks, but also the hotspot for all fashion week fans looking to get in on the week’s glitz & glamour.”

Fashion Week may be an industry showcase, but the public love to get just as equally involved.

As noted by Mr. Sude, from 14 – 21 May, Fashion HQ will become the epicentre of key Fashion Week events outside of Carriageworks.

The Ovolo Woolloomooloo hotel will host a range of activities including:Livestream of runway shows directly from Carriageworks

  • A Beauty Express Pop-up for hair and makeup treatments pre- and post-show
  • Fashion Week Official Happy Hour @ Ovolo Woolloomooloo’s Lo Lounge
  • Model castings and photoshoots
  • Public fashion seminar at hotel & more

In addition, MBFWA ’17 attendees will also get a taste of Ovolo’s much raved about hospitality, with a mini version of its famed Lo-Lounge occupying space at Carriageworks.

More details on these activities will be offered closer to fashion week.
With the hotel’s social competition well under way, Ovolo’s search for Australia’s Top Fashionista has given new meaning to the phrase: “Aussies got style”.

From stylish ladies on a night out at the Finger Wharf, to fashionable gents treating hotel lobbies are runways, the #OvoloLovesFashion competition is gaining traction as its 1 May entry deadline looms.

Source: Ovolo


Surrogacy Journey Told in New Book, Designer Baby

JAYSON Brundson and his partner Aaron Elias were nervously waiting at the airport ready to bring their newborn to Australia when the worst happened.

After enduring years of paperwork and emotional stress, they finally had their baby — born to a Thai surrogate — in their arms.

But someone had tipped off local officials, and they were detained at Bangkok airport for “human trafficking”.

Their situation was delicate, as the couple had chosen a surrogate in Thailand just before the abandonment of surrogate baby Gammy made international news.

In the wake of Gammy, the Thai Government ordered an audit into IVF clinics which led to closure of the All IVF Center, which Aaron and Jayson were using.

Their surrogate, Supaphorn, was already pregnant.

After the audit of the IVF clinics, the lives of 50 Australian couples — Jason and Aaron included — were thrown into total disarray.

“It was only after intervention from the Foreign Minister, Julie Bishop, who arranged a pact with the Thai Government, which then agreed to allow pregnancies already in progress to continue,” says Aaron.

Aaron said the pair were devastated, and in limbo for months prior to the Thai and Australian government’s intervention, as at one stage, there was every chance they wouldn’t ever be able to bring their son home.

Fortunately, once the governmental issues were resolved, the pair travelled to Bangkok to be at the birth and to bring home their son, Roman. But leaving Thailand wasn’t an easy ride.

“We absolutely abided by new legislations, arduous protocol paperwork and with aid from the Australian embassy and various Thai officials we ended up with a safe return,” said Aaron.

“But en route, someone tipped off Thai customs to our departure and we were detained at the airport for ‘human trafficking’.

“We couldn’t believe it”, Aaron said, recalling the nerve wracking day at the airport.

“We were pulled aside, basically interrogated and asked where the ‘mother’ of our baby boy was.

“We quickly called our beautiful surrogate Supaphorn, who had signed all the appropriate paperwork, so she could come to the airport to reiterate the situation.

“There were last minute negotiations between the Australian Embassy and Thai officials who cleared the charge 15 minutes before the plane was due to take off, so we finally made the trip back home with our new baby.”

It had been a long journey to parenthood for the couple, who have been together for eighteen years.

Fashion designer Jason, and his partner Aaron were regulars on the party scene — enjoying the high flying life of parties, models, and celebrities.

But beneath the surface they had always wanted a baby. They struggled through years of health problems and their business going bankrupt before their dream of parenthood came true.

Aaron has now written a book about the couple’s journey Designer Baby: A Surrogacy Journey from Fashion to Fatherhood.

“I really wanted to write the book so the whole story, from beginning to end, could be told.

“I talk about it all, from Roman’s biological mother, to our Thai surrogate mother, the nay-sayers, Jayson’s fashion business going under during the GFC, his 3 year cancer treatment, the pressure of keeping the pregnancy quiet and everything in between.”

While the marriage equality discussion is still a hot topic, particularly in Australia, ‘gay’ parenting and surrogacy is an even hotter one.

But Aaron says it doesn’t matter what critics say, fatherhood is his “calling”.

“I am a better man today and with Roman in our lives, we are complete, a family,” he tells news.com.au

“He made us understand what it means to have a father’s unconditional love for his child.

“There is nothing else I want more now, except his wellbeing and to be the greatest father in the world to him. I will give my life to him.”

Designer Baby: A Surrogacy Journey from Fashion to Fatherhood. from Impact Press hits the shelves on April 1

First seen on news.com.au

Source: Melissa Hoyer

*Melissa Hoyer has been asked to speak about this ‘modern family’ at the book’s launch


Reese Witherspoon Becomes the Elizabeth Arden 'storyteller-in-chief'

Elizabeth Arden announced today that it has signed entrepreneur and critically acclaimed, Academy Award winning actress Reese Witherspoon as the brand’s Storyteller-in- Chief.

In this multi-faceted role, Reese will help to shape the brand’s narrative, through its advertising campaigns and marketing programs, with a strong focus on Elizabeth Arden’s digital strategy and engagement.

In researching visionary women throughout history, Reese learned of the life and achievements of Elizabeth Arden’s eponymous founder, who revolutionised the beauty industry at the turn of the 20th century as a self-made entrepreneur.

Founding her company in New York in 1910, before women could even vote, Elizabeth Arden has a legacy of breaking boundaries.

Reese, an entrepreneur in her own right as founder of Hello Sunshine, her content production company, and the Southern lifestyle and fashion brand, Draper James, was inspired to forge a partnership with such a like-minded company.

“One of the first things that drew me to the brand was its rich heritage and history of supporting women.  As one of the first female entrepreneurs, Elizabeth Arden paved the way for women like me.

It’s an honour to carry on her legacy and be part of such an iconic company that is committed to serving women.

I’m excited to work as a creative partner alongside the Elizabeth Arden team, producing content that celebrates the spirit of the brand, highlighting female-centric stories that illustrate women’s true life experiences which unite us all.”

“We are thrilled to be working with Reese.

In addition to her accomplishments as an actress, she is a successful entrepreneur—heading her own production, fashion and digital companies,” said JuE Wong, President, Elizabeth Arden Brand.

“Reese exemplifies the ideals of our founder and continues to break boundaries every day.

Like Elizabeth Arden before her, Reese does not accept the standard, she sets it, making her the perfect person to represent the brand and engage with our consumers globally.”

Source: Elizabeth Arden


The Inaugural Star Doncaster Mile Luncheon + Jennifer Hawkins Joins the Star Sydney

Today, The Star Sydney hosted the hottest event on the 2017 Sydney Carnival calendar – The Star Doncaster Mile Lunch at signature restaurant Black Bar & Grill.

The star-studded guest list was led by The Star Sydney’s newest ambassador Jennifer Hawkins who was joined by The Star Sydney ambassadors, Emma Freedman, the charismatic MC of the lunch and model and singer Erin Holland who performed Valerie for guests, followed by a performance by Nathaniel Willemse and a surprise flash mob of dancers.

Leading trainer Chris Waller talked about his record breaking attempt of The Star Doncaster Mile this weekend and was joined by trainers Ed Cummings and Mick Price and a host of other celebrities including Stephanie Waller, Richard Wilkins, Sally Obermeder, Anna Heinrich & Tim Robards, Tegan Martin, Kris Smith, Sally Hawach, Hannah Singleton, Kate Peck, Nerida Winter, Victoria Novak and Genevieve & Alex Smart.

The entry foyer of The Star Sydney was transformed into a racing garden party as guests sipped on Moet goblets prior to enjoying a three course sit down lunch prepared by The Star chefs who each created a course including by Danny Karum, Black Bar & Grill. Gabriele Taddeucci, Balla, Brian Logan, Sokyo and Executive Pastry Chef Buddika Gunawardana.

The inaugural The Star Doncaster Mile lunch, was the perfect lead in event to The Star Doncaster Mile, one of the most significant races on the 2017 Sydney Carnival calendar, held on The Championships Day One, this Saturday 1 April at Royal Randwick.

Source: The Star


Mercedes Benz Fashion Week Australia Schedule Announced at Ovolo Hotel, Woolloomooloo

IMG has announced the preliminary schedule for Mercedes-Benz Fashion Week Australia (MBFWA) Resort 18 Collections, taking place in Sydney, Australia, 14-19 May 2017 at Carriageworks.

Forty-four unique designers were announced at the schedule launch event, which was held at Ovolo Woolloomooloo, MBFWA’s official hotel partner.

Mercedes-Benz Fashion Week Australia will feature the Resort collections of designers including: Albus Lumen, alice mcCALL, Akira, Anna Quan, Bec & Bridge, Bianca Spender, C/MEO, Christopher Esber, Dion Lee, Double Rainbouu, Ginger & Smart, Hansen & Gretel, Justin Cassin, Karla Špetić, Katama By Garrett Neff, KITX, macgraw, Mariam Seddiq, Michael Lo Sordo, Pageant, Romance Was Born, Roopa Pemmaraju, Sass & Bide, Steven Khalil, Strateas.Carlucci, Ten Pieces, Thomas Puttick, Vale Denim, VMAJOR, We Are Kindred, Yousef Akbar, Zhivago.

Highlights for 2018 include: Australian designer Dion Lee will open this year’s Mercedes-Benz Presents showcase, commencing 14 May 2017 at 4pm. After fourteen years, Sass & Bide will return to MBFWA to showcase Resort for the first time ever.

Bec & Bridge will celebrate its fifteenth anniversary. Anna Quan will debut her first solo show on schedule after participating in the NEXTGEN show in 2016. Romance Was Born will conclude the week as the closing show.

Last year’s strategic repositioning of Mercedes-Benz Fashion Week Australia made it the first centralised event to be focused exclusively on Resort collections, placing it at the beginning of the global sales window.

As a result, the event saw a 75% uplift in international buyer attendance, providing lucrative new opportunities for showcasing designers.

“The MBFWA Resort 18 Collections schedule pays homage to incredible, established designers while highlighting impressive, emerging local talent,” said Catherine Bennett, Senior Vice President & Managing Director, IMG Fashion Events.

“Whether established or emerging, MBFWA offers designers national and global exposure to help them achieve their brand and business goals.”

Mercedes-Benz Fashion Week Australia Resort 18 Collections will be showing more menswear designers this season, including Double Rainbouu, Strateas.Carlucci, and Justin Cassin.

A focus on swim and athleisure will continue with dedicated group shows:

Active Collective Showcase: taking place on 16 May 2017 at 3pm, Active Collective Showcase will feature designers including: HUNTRLND, L’Urv, NIMBLE, Seafolly, Tone Fitness and Tully Lou.

SWIM: Returning this year on 17 May 2017 at 11am, SWIM will showcase designers including: duskii, Aqua Blu, Kopper & Zink, She Made Me, Skye & Staghorn and Tacoola.

A series of thought leadership seminars focused on the fashion industry will take place 19 May 2017, featuring keynote speakers and informative content curated by leaders including Ragtrader Live, Clean Cut Fashion Association and WGSN.

Mercedes-Benz Fashion Weekend Edition provides ticket holders the unique opportunity to sit front row and experience the runway first hand; taking in all the action of Mercedes-Benz Fashion Week Australia itself at Carriage works, Sydney.

On sale now at ticketmaster.

Source: Mercedes-benz Fashion Week