Bella Hadid Announced as New Female Face of TAG Heuer

Does Bella Hadid really need any introduction? Last year was a banner year for the young American top model who, from tomorrow, will be the new female face of luxury Swiss watch brand TAG Heuer.

Voted “Model of the Year” in December 2016, this fashion icon had the fastest growing fan- base of followers on social media networks in 2016; now a rising star in the world of fashion, she is handling the demands of her extraordinary lifestyle and stratospheric fame with poise and maturity. She knows exactly what she wants, what she likes, and what she wants to achieve.

At the tender age of 20, beautiful Bella has chosen to work with TAG Heuer; this is not just an opportunity for the luxury Swiss watch brand to welcome a fresh, young face, but also for the model to collaborate on projects which relate directly to one of her favourite hobbies: photography.

With 10 million followers on social media, she has learnt how to express herself through images, sometimes light and subtle, sometimes profound and mysterious, but always with a clear artistic sense which is deeply personal.

She speaks the language of the Millennials, the generation with whom the Swiss watch brand is currently reconnecting, driven by its CEO Jean-Claude Biver, also Chairman of the Watch Division of LVMH Group.

At the event, Jean-Claude Biver said: “I am delighted to welcome Bella into the family of TAG Heuer ambassadors.

Having Bella on the team enables me to reconnect TAG Heuer with the Millennials and young generations, and also with the brand’s avant-garde spirit, the spirit which drives us to do things differently, to innovate and to dare.

The TAG Heuer family has a real team spirit. We need someone like Bella to help us capture the bold and confident spirit of young people today. Thank you for joining us, Bella, welcome to the team!”.

Source: TAG Heuer

Montana Cox Announced as the Face of Bendon AW17 Campaign

Today, iconic Australian intimates brand, Bendon Lingerie announced Australian model Montana Cox as their new face. The autumn-winter 2017 campaign, shot by Nicole Bentley sees Cox pose candidly in the new season collection, showcasing the beautifully engineered pieces through to the dynamic sport collection.

“I have always been a huge fan of Bendon Lingerie, so I’m very excited to be working with the brand. The pieces are so beautiful and seriously comfortable, I didn’t want to take them off, said Cox. “Bendon’s philosophy of supporting natural beauty really resonates with me – I think it’s important for women to feel beautiful and confident at all times and that starts with what you’re wearing underneath. A well fitted and stylish bra can make all the difference.”

Bendon lingerie has a proud 68-year history based on innovation well ahead of its time and today celebrates a collection of classic, timeless and fashionable underwear and separates. This season Bendon introduces the much anticipated Undercover Slimmer, a range which uses advanced technical engineering to create the sleekest silhouette.

The new Bendon collection is available in Myer, selected boutiques and online at from February 2016. Bendon lingerie starts at $44.95 for a bra and $19.95 for briefs. The Bendon Active range starts at $39.95.

Source: Bendon

Affinity Diamonds Valentine's Day Launch Event

Affinity Diamonds celebrated its public launch last night with an exclusive Valentine’s Day affair. VIP celebrity Sydney siders attended the sparking event including NRL players and management; Daly Cherry-Evans, Beau Scott, Josh Mansour, Jason Clark, Josh Morris, John Sutton, Steve Menzies, Des Hasler; TV presenter Amber Sherlock; Former Miss Universe Australia Renae Ayris; models Samantha Harris and Stephanie Joy Field and fashion designer Steven Khalil.

The evening’s MC, celebrity stylist Donny Galella, introduced the glamourous E! Host and Red Carpet reporter, Ksenija Lukich as Affinity Diamonds’ first Brand Ambassador.

It was a uniquely Sydney celebration, with sports stars from NRL and AFL rubbing shoulders with fashionistas and TV stars.

This eclectic mix was reflected in the beautiful menu, with delicate seafood dishes such as seared tuna with black cherries and dolmades and crab and haloumi tartlets complemented by more robust lamb shoulder, black olive and fetta filo rolls and chocolate baklava cigars to keep the rugby crowd well-nourished.

These were enjoyed by the crowd in a fun and stylish ambience with soft candle-lit decor, some great acoustic tunes, complete with live saxophonist, and an extravagant balloon display. Affinity Diamonds’ founders, Sam and Olympia Rahme, explained:

“As a husband and wife team and with both our daughters’ creative input, Affinity Diamonds is very much a family brand and we are thrilled to welcome Ksenija to the family.”

“Our passion is creating exceptional pieces of jewellery for our clients to celebrate their significant moments in life.

We love being a part of their special times” Brand Ambassador Ksenija Lukich, attending with her husband Dan, added “It really is such an honour to be a part of the Affinity Diamonds family. They have made me feel so welcome and every piece is truly made with love.”

Source: Affinity Diamonds

Estée Lauder Sponsors Victoria Beckham's AW17 Show at New York Fashion Week

Luminescent skin, accented with a wash of neutral colour. In her second season showcasing the Victoria Beckham Estée Lauder makeup collection, Beckham lit up her AW17 runway with a chic, sophisticated beauty look focusing on preternaturally glowing complexions. Following the success of her first collection, Beckham brought back several bestsellers this season, including the Morning Aura Illuminating Creme, Highlighter in Modern Mercury and Eye Kajal Duo in Black Saffron/Vanille. The foundation of the look was Morning Aura mixed with Estée Lauder Double Wear Light Stay-in-Place Makeup, creating an allover naturally dewy finish. Teasing products from a forthcoming second collection, a skin-perfecting pressed powder was applied where needed to keep the skin balanced, with hits of Modern Mercury highlighter on the high points of the face—tops of the cheekbones, the bridge of the nose, inner corners of the eyes and Cupid’s bow of the lips. An extra tap of Morning Aura on cheekbones created the rich luminescence.

The rest of the look alternated between natural, nude eyes, subtly lined with the Vanille shade of the Eye Kajal Duo, and a wash of gray shadow, also teased from the forthcoming collection, which Beckham declared the “fashion shade.” The gray shadow was applied freeform across lids with fingertips, extending past the outer corners of the eyes. Mascara applied just at the roots of the lashes added a touch of definition to both eye looks. A nude, light pink lipstick—another upcoming product—completed the look, dabbed on for an imperfect finish. “It’s all about beautiful skin. She looks smart, chic and sophisticated, confident, fresh and strong, but cool.”– Victoria Beckham

Source: Estée Lauder

Nicole Trunfio Announced as the Face of Pleasure State Campaign

Australian model, Nicole Trunfio has been announced as the new face of Pleasure State, appearing in the seductive Autumn Winter 2017 campaign shoot. Falling directly in line with the brands philosophy to empower women, the shoot, by photographer George Antoni, captures a powerful Trunfio exuding confidence as she showcases the exquisite new season collection.

Taking time from her busy schedule overseas, Trunfio returned to Australia this year to shoot the campaign having first shot with the brand three years ago. “I’m thrilled to be working with Pleasure State again. This is my third campaign and each time I fall more in love with the collection than the last. East piece is like a flawless work of art and it’s an honour to be back with the team an such an iconic Australian brand.”

The new season collection draws inspiration from British culture and infuses it with a whimsical twist. The collection sees delicate lace with innovative and sophisticated detailing throughout. The new Pleasure State collection starts at $29.95 for a brief and $59.95 for bra. Available from February 2017 exclusively at Myer and online at