Rebel rcx Parramatta - it’s a sports store on steroids!

Rebel, Australia’s leading retailer of sporting equipment, clothing, and footwear, is bucking the current national trend of retail closures by investing heavily in the growth of its physical stores, with the launch of its first Sydney rebel Customer Experience (rcx) concept store at Westfield Parramatta

Rebel rcx Parramatta is the second Australian concept store for the retail chain, which unveiled the Doncaster (VIC) rcx store in March 2020, and which will be rolled out nationally.

The Parramatta rcx store, much like its Melbourne counterpart, paves the way for an unmatched Australian customer experience and sporting retail journey.

Following a major expansion and rebrand the newly launched rebel rcx Parramatta store showcases an elevated in-store experience to inspire customers, offering the latest in global sporting looks and state-of-the-art technology, as well as incorporating interactive zones with integrated virtual gaming.

The store has “the Home of Basketball” where customers can shoot hoops against the backdrop of street art murals painted by Western Sydney artist, Shannon Boyd. There is also “the Home of Football” where shoppers can get the latest boots, balls and equipment, and soccer fans can hang out and play rebel football smash game.

There is also a focus on ‘her’ with women’s apparel taking centre stage at the store, which include ranges from smaller Australian brands such as P.E. Nation and Jaggad alongside global favourites, and ongoing collaborations with Australian influencers such as Steph Claire Smith. Even the changing rooms are designed with women in mind, with interchangeable light settings to enable customers to choose from dim to natural outdoor lighting.

Inclusive of all sporting activities, abilities, and ages rebel rcx Parramatta carries at-home gym equipment, tech, clothing and footwear for running, fitness and training, football, basketball and children’s sports, as well as cricket, tennis, netball, swimming and yoga.
rebel rcx Parramatta focuses on digital innovation for a premium shopping experience, inspiring customers at every available touch point throughout the store.

The new layout is easy to navigate, with well thought-out sporting zones and clever placement of animated screens, captivating visuals and dynamic displays which compliment and showcase the in-store brands and products and bring the shopping experience to life.

The dedicated front of house team at rebel rcx Parramatta is made up of passionate experts from across a spectrum of sports, including training, running, football and basketball. The team also includes a new position, a dedicated rebel Performance Stylist who will create a personalised look for customers based on their performance needs and personal style.

Rcx team members are armed with insider knowledge and expertise to advise customers on brands, as well product performance, style and fit, and provide exceptional service to help all customers achieve their fitness dreams – be they amateur or athlete.

Throughout rebel’s almost 160 retail stores across Australia, customers are offered an incomparable range of major sporting and lifestyle brands, including Nike, adidas, ASICS, Under Armour and more. The new rcx concept stores focuses on localised and global brand partnerships to showcase the latest products, including exclusive athleisure and performance clothing and equipment that isn’t available elsewhere in the rebel store network such as Nike Air Max 270 and Nike Zoom Vaporfly Next % footwear, LURV and Nimble women’s wear, and Lebron Xvii Low and Lebron Xviii basketball footwear.

Rebel rcx Parramatta also features a unique ‘Innovation Room’ reserved for showcasing game- changing products from global sporting and tech brands. For the launch there will be a focus on Lebron products, with anyone purchasing select items such as Lebron 18 basketball shoes able to customise their own blank tee in-store.

Gary Williams, rebel Managing Director, is thrilled to bring this new concept store to Sydney. He said “It is our vision to inspire all Australians to chase their sporting dreams and passion, and the rebel Parramatta store is a testament to that vision. rebel rcx Parramatta is the second rebel concept store of its kind. It is designed to inspire customers through a purpose-built sports store environment, including sporting experiences, exclusive products and rebel experts to help every step of the way.”

Rebel rcx Parramatta opened its doors to the public on Thursday 22 October with a ribbon cutting ceremony to mark the occasion, Parramatta Eels players in attendance, and Matt De Groot MCing the event. rcx Parramatta focuses on the sporting spirit of Australia, encompassing an entirely new retail experience driven by inclusivity and innovation.

Source: Rebel

Australian Hair Fashion Awards Celebrate 28th Year

The Australian Hair Fashion Awards (AHFA), presented by Dyson will be creating a striking night to remember on Sunday, November 8th in Sydney. The event, is celebrating its 28th year as Australia’s largest and most successful independent hairdressing awards program.

The prestigious event will be held at the The Big Top at Luna Park, boasting the Harbour Bridge and Sydney Opera House as a spectacular backdrop. The first ever hybrid event for the industry, the sold-out AHFA will have up to 200 VIP and industry guests walking the BlackCarpet, hosted by the cheeky and hilarious SketchShe Girls, before heading into the glamourous Grand Ballroom to enjoy an indulgent three course dinner which will be hosted by well-known media personality Carissa Walford.

Guests will also be treated to a theatrical performance by rising star and America’s Got Talent semi-finalist Sheldon Riley – who will be debuting his highly anticipated new single More Than I and wearing a custom designed mask by Jay Briggs which has been featured on a recent cover of Vogue and the runway of Paris Fashion Week – as well as another performance by the highly talented Alfie Acurie. DJ Rowntree will be playing throughout the evening which will be live streamed to a national and global audience of industry members as well as the public. The live stream will commence at 6:30pm AEDT on the Sunday and will be accessible via YouTube.

In celebration of their company being born in the 90’s, Dyson beauty technologies will be used to showcase creative hair artistry by its key styling ambassadors as part of a multi-media runway with a 90’s direction across music, video and lighting. The entire evening will be a striking affair, set amongst pops of deep purples alongside bright copper and against dramatic black. It will be a unique and powerful visual vibrancy, enhanced by hues of the same colour palettes via lighting effects to reflect the Dyson Corrale straightener in a modern and minimalist form.

The Australian Hair Fashion Awards is owned by M Division with David and Jamil Mannah at the helm – both pioneers of innovation for the industry and who focus on the high level of creative skill within the industry. The AHFA has been growing steadily each year and now attracts hundreds of entries from salons and individuals across Australia. Entries are judged by a panel of international industry professionals, each of whom brings a wealth of experience and knowledge to the judging process.

“We are thrilled to be going ahead with the Australian Hair Fashion Awards in 2020.The pivoting of the event in challenging times has brought about a hybrid version of the Australian Hair Fashion Awards, presented by Dyson this year. This will see the event reach an even greater and wider audience that will be able to participate in the night – a first for this type of industry event!” – David Mannah

As a global leader, AHFA is the only hair fashion awards program that has the fortitude and commitment to stage a live onsite event that will instil the confidence in the industry to celebrate its creative skills in the midst of challenging times. Due to the current COVID-19 pandemic, AHFA, Dyson and the venue will ensure a strong and effective implementation of Australian and NSW government rules and guidelines around social distancing and safety procedures to protect all staff and guests.

Source: Australian Hair Fashion Awards

IMG announces Afterpay as new sponsor of Australian Fashion Week

IMG has announced Afterpay as the new title sponsor of Australian Fashion Week. The debut Afterpay Australian Fashion Week (AAFW) is scheduled to take place from 31 May-4 June 2021 at Carriageworks and other select venues throughout Sydney, where designers will unveil their Resort 2022 collections.

Recognising the tremendous challenges faced by Australian designers and the broader fashion industry due to the COVID-19 pandemic, IMG’s new partnership with Afterpay will support and champion Australian fashion’s future.

“Australian Fashion Week has established itself as one of the world’s most Now more than ever, we recognise the need to come together to ensure the Australian fashion industry will continue to thrive for decades to come,” said Natalie Xenita, Executive Director of IMG’s fashion events group, Asia-Pacific region.

“We are thrilled to partner with Afterpay in shaping this beloved event’s next chapter, and we are confident in a bright future ahead for Australian fashion. Together, IMG and Afterpay are proud to invest in Australian designers to ensure their continued economic success and celebrate the cultural power of Australian creative talent,” Xenita continued.

Nick Molnar, Co-Founder Afterpay noted, “Since our inception, Afterpay has had an unwavering commitment to helping Australian brands and designers prosper both in Australia and on the international stage. Our support of Australian Fashion Week, particularly at this time, is just one way we can ensure the sustainability and success of an industry of which we have grown up in.”

“We look forward to working with the team at IMG on how we can further evolve Australian Fashion Week, to ensure local designers, established as well as new and emerging talent, have every opportunity to prosper.”

As the pinnacle event on the Australian fashion calendar, Australian Fashion Week provides Australian designers with a global platform to connect with the world’s leading stockists and media. By introducing new technologies and fresh show formats, AAFW will marry live and digital activation environments to offer a dynamic experience in 2021.

Additionally, consumers will be able to access select shows and VIP packages via Afterpay Australian Fashion Week: The Experience. All events and programming will be planned and executed to the highest standard of caution and in accordance with all government and health official guidelines.

More information regarding Afterpay’s investment in fashion and its future may be found at

Source: Australian Fashion Week

KitchenAid Announces Innovative Cordless Countertop Appliances

KitchenAid announces its new Cordless Collection featuring a Cordless Hand Blender, 5-Cup Chopper and 7-Speed Hand Mixer. With the brand’s first Cordless Collection, KitchenAid is giving home chefs all the power they expect from the brand but without a cord. The innovative Cordless Collection redefines freedom in the kitchen, allowing makers to cook and prep anywhere their ambition takes them.

The Cordless Collection by KitchenAid includes a convenient charger which works with each product. The Cordless Hand Blender, 5-Cup Chopper and 7-Speed Hand Mixer can charge from empty to full in two hours or less. A Battery Indicator Light signals when it’s time to charge the appliance and the Lithium Ion Battery delivers optimal runtime and performance.

The Cordless Collection comes in three carefully crafted colours including Matte Black, Almond Cream and Empire Red to bring the kitchen to life and further inspire culinary creativity. Makers can control where they cook without the hassle of a cord and also keep their countertops clutter free.

Key benefits of our Cordless Collection include:

KitchenAid Cordless Hand Blender​ (KHBBV83) — RRP AUD $259.00

– Lightweight, easy to handle and can blend 25 bowls of soup on a full charge.
– With a quick charge of 20 minutes, make tomato basil soup
– Four point stainless steel blade design ensures ingredients are easily turned into perfect
purees and delicious recipes such as smoothies, milkshakes, soups, hummus and more.
– Variable speed trigger allows for greater flexibility and control over the recipe.
– Removable pan guard helps to protect your cookware.
– Includes whisk attachment for quickly whipping ingredients and a chopper attachment for
chopping herbs, nuts, cheeses and more!

KitchenAid Cordless 5-Cup Chopper ​(KFCB519) — RRP AUD $259.00

– Chops up to 40 onions on a full charge.
– Can chop up to 11 onions with a quick charge of 10 minutes.
– Mixes, chops and purees to perfection thanks to its multi-purpose stainless steel blades.
– Includes two speed settings to control how fast or slow it chops, ensuring makers get the
results they want.
– Whisking accessory equips the product with the ability to whisk, whip, stir and make whipped cream.

KitchenAid Cordless 7-Speed Hand Mixer​ (KHMB732) — RRP AUD $259.00

– Can make up to 200 cookies on a full charge.
– With a quick charge of 10 minutes, stir up a cake batter recipe.
– With seven speeds, stir mix and whip favorite recipes at the perfect speed, featuring slow
stirring for chunky ingredients, medium speeds for creaming butter and sugar and high speed
to whip egg whites and heavy creams.
– The Soft Start​TM​ feature brings the beaters up to the selected speed gradually to help prevent ingredients from splattering.
– Beater ejector button with Stainless Steel Turbo Beater IITM accessories are designed to
thoroughly mix ingredients.
– Designed to stand all on its own, the beaters don’t need to rest on a bowl or workspace.

The new KitchenAid Cordless Collection feeds the ambition of makers, freeing all from the traditional constraints of the cord. The Cordless Collection is available for purchase exclusively via and and Harvey Norman Australia and New Zealand. Discover the full lineup of the latest KitchenAid products via website.

Source: KitchenAid

Pashing in a pandemic: Hollywood productions offered wax figures for make out scenes

Getting to first base has never been so risky, especially for actors and reality TV stars contracted to squeeze in a little lip-to-lip action with their co-stars.

Fortunately, Madame Tussauds Sydney has formulated an infectious-free solution for TV and movie productions to continue filming steamy scenes with zero contact and minimal risk – replace one actor in the shot with a wax figure for human-wax figure kisses.

The Darling Harbour attraction has offered to loan out its figures to any TV or movie productions currently underway in Australia who need their actors to partake in an on-air smooch or two.

A member of the Madame Tussauds Sydney team will accompany the figure on set to ensure its lips, cheeks, neck and any other pashed regions are thoroughly cleaned between scenes. The team member will also adjust hair, makeup and clothing on the spot to ensure thorough resemblance with the actor it is substituting.

Unlike plastic dolls, which some productions are believed to be using, wax figures have a softer human-like texture to help the remaining actor with their on-screen performance, and they come in various positions to accommodate a mix of make out situations from standing snogs to private dining French kisses and more. They can also be used for hand holding and passionate gripping.

“We won’t let productions push aside romance because of a pandemic!” a Madame Tussauds Sydney spokesperson said with the same on-screen passion as a soap opera star.

Nine Perfect Strangers, Elvis, Thor Love and Thunder and The Bachelorette – there are a number of movies and TV shows currently being filmed in our backyard and facing the same issue. Let us help.”

Visitors to Madame Tussauds Sydney can also get up close and personal with their favourite celebrities, snap a few selfies and gaze into their incredibly lifelike eyes. Celebrate the best of Sydney and save with a Sydney Big Ticket giving you access to SEA LIFE Sydney Aquarium, WILD LIFE Sydney Zoo, Madame Tussauds Sydney and Sydney Tower Eye. For more information, visit:

Source: Madame Tussauds Sydney