The open road beckons once more. An adventure inspired by photographic road trips in which retro sportswear inspired by 1970’s and 80’s colour photo hues is given a modern contemporary spin. Bally’s carefree wanderlust yearns to discover a simpler time and place disconnecting if only temporary, from today’s hyper-connected world. By escaping a bit, a connection to Bally’s luxury roots in Schônenwerd, Switzerland is found again. Not left behind is the desire for ease, comfort and functionality in stylish sportswear and accessories. Let the journey home begin.

In line with Bally’s pioneer spirt, spring summer 2019 draws inspiration from two fine artphotographers with journalistic leanings who led the colour photography art boom in the 1970’s though separate cross-country road trips. On these quests, they captured the ordinary in extraordinary photographs, especially in Los Angeles and parts of California.

Both photographers created images marked by a bold colour saturation mixed with muted vintage sepia tones. Taking a passer-by approach, Joel Sternfeld’s images capture plain every-day and often ironic vignettes of American life migrating from the urban scrum to the expansive open road, particularly evident in a 1983 photograph of a father and son from Canyon County California. Contemporary Stephen Shore’s snapshots elevate the banality of everyday circumstances and objects which are channeled throughout collection with nostalgic touches.

Paying homage to the warm glow of a California sunset, Spring 2019 is presented in amonochromatic peach set styled as a flea market bazaar quite similar to a roadside rummage sale.

Bally’s rich archives are considered with each collection. For Spring 2019 references of Bally’s Swiss home in Schönenwerd are extracted. Select archive styles of shoes and bags are revisited in modern interpretations. A ribbon-style Bally logo from a 1940 Reynold Vuilleumier advertising poster is seen on clothes and shoes.

Launching new key styles for a 2019 drop with first-time eyewear partner Marcolin Group, eyewear reflects the palette and laidback ease of the season.The unisex styles juxtapose two very different silhouettes, each evoking a luxe retro cool. An oversized and square acetate frame, almost shield-like, allowfor voyeuristic observance while revisited pilots with a geometric reflectivelens shade the world in yellow and pink tones in a nod to the carefree era of Shore’s and Sternfeld’s photography.

Bally owns the designer sneaker category having made the first one in the1930’s. Spring 2019 marks two key introductions which include sizes for both men and women. The Vulko sneaker in both hi-top and low-top offerings feature longitude and latitude coordinates stamped on the outsole for Schônenwerd, Switzerland, nod to Bally’s progressive style-homecoming. Also, key is the reissue of the Bally Champion sneaker worn by Swiss tennis great Jakob Hlasek in 1990.

Alongside the indispensable sneaker, Spring 2019 offers a variety of iconic sandals, pumps and boots. A structured urban city sandal calledOtta channel the retro vintage mood holding a surprisingly flexible sole. The new Jordy stripe mule reflects Bally’s ribbon heritage and the Alexa family introduces a mod bootie with block heel and flat styles with scored mirrored leather inspired by an archive style from the 1939. Janelle finds a new form ina sandal, peep-toe mule and boot.

Cecyle – named after C.F. Bally’s wife – for SS19 comes in diamond- shape, embossed studded leather resurrected from a 1990’s bag in new sizes and shapes catering to all occasions.

The new Janelle adjustable cross-body bag in croc print calf skin plays sleek homage to Bally’s iconic Janelle buckle babouche completing the family.

A striped canvas tote to hold treasures found along the journey takes its cues from a 1941 archival style shoe. Dreamy phrases on bags such as “A Place called Elsewhere” evoke the feeling of cross-country exploration.

Unexpected layering emphasizes different textures. Laminated cotton, calf hair and lamb nappa trench coats create a structured and polished outer shell to accompany relaxed sportswear. A generous silhouette in trousers made from crochet viscose and washed silk drill allow for ease of movement and relaxed elegance.

Source: Bally