Belancé luxury men’s tailors and lifestyle concept opened its second bricks-and-mortar retail proposition last night, designed by industrial designer and architect Liam Mugavin, at Barangaroo’s all-new Scotch Row retail precinct.

Oscar Leal and Theodore English, cofounders of the Australian men’s emporium — combining the best international men’s brands and a world-renowned made-to-measure service — launched the men’s-only fashion destination with an intimate cocktail event where some of the country’s best dressed men gathered.

“We’re excited to enter a new development in Sydney’s evolving landscape and hope to bring the same exacting standards of bespoke tailoring as London’s Savile Row, to Scotch Row.” says buyer and creative director, Oscar Leal.

Founded in 2013 as a strictly e-commerce only retailer of men’s accessories, Belancé first trailed a tailoring trunk show in Melbourne, before fitting-out their now famed Victorian terrace headquarters in William Street, Paddington.

The bespoke men’s tailors identify Barangaroo, and neighbouring businesses such as American Express, Lend Lease, National Australia Bank and PwC, as a natural progression for the brands second address, complimenting their now five year tenure across town in Sydney’s eastern suburbs.

“The time was right for us to expand and a lot of our customers were already working in the CBD, affording us the opportunity to speak directly to our target market.” says managing director, Theodore English.

In addition to the bespoke tailoring service, Belancé is the exclusive retailer of some of the world’s most lauded menswear brands: Beyene, Malle London, Grenson, Kenzo, Masunaga and Von Röutte.

Captains of industry, media and tastemakers from the design, fashion, and lifestyle communities, including Home & Away actor Alec Snow, Winten Property Group’s C.E.O David Rothwell, Chic model Ethan Bodhi Robertson, Hermetica Flowers creative director Jai Winnell, Marprop managing director James, Marshall, Centuria C.E.O Jason Huljich, Australian fashion photographer Johnny Nicolaidis, Australian men’s fashion blogger Jordan Turner, industrial designer and architect Liam Mugavin, Australian actor Lincoln Younes, Australian Financial Review Magazine editor Matthew Drummond, Executive Style editor Michael Harry, and GQ cover model Richie Hall, all gathered to mark the occasion.

The high-profile men sipped on masculine whiskey sour’s courtesy of Dewar’s mixologists and Grey Goose’s signature Le Grand Fizz cocktail while DJ ‘The Nights’ played his original mix of electro-soul music.

Source: Belance