Belvedere Vodka, the world’s first super-premium vodka, has introduced the newest innovation in its award-winning portfolio: Ginger Zest. On shelves now, Belvedere Ginger Zest is a refreshing blend of tangy ginger and juicy spring lemons with a touch of grapefruit, creating a unique flavour profile perfect for a variety of cocktails.

Reinforcing its natural philosophy, Belvedere uses a distinctive, time-intensive maceration process that ensures its Polska rye vodka is imbued with only real spices and fruit, rather than adding synthetic essences. Ginger Zest is created by extracting fragrant oils from pure Chinese ginger, Spanish lemons and South African grapefruit that have been immersed in a bath of Belvedere Vodka. The result is a delicious, smooth liquid of uncompromisable quality and character, infused with notes of ginger spice and balanced with zesty citrus.

“In Polish history, vodka was known to be warmed with spices,” said Matt Pomeroy, Global Director of Education at Belvedere Vodka. “In developing a new maceration, we wanted to remain true to our Polish heritage, while staying contemporary and innovative. Blending an exotic yet very current spice, like ginger, with the approachable flavours of grapefruit and lemon makes for a refreshing, beautifully-balanced drinking experience.”

“We recognized a distinctive opportunity to create a product that’s in line with an exploding food and drinks trend,” explains Rodney Williams, President of Belvedere Vodka. “While ginger-flavoured beverages are on the rise, there are very few ginger vodkas in the marketplace. We set out to make one that harnesses the bright and exotic flavours of this versatile spice and strengthens our all-natural, less-is-more approach. The result has exceeded our expectations.”

Ginger continues to rise in popularity because it is an extremely versatile flavour that adds brightness to a wide variety of dishes, livens up classic cocktails and has natural healing, anti-inflammatory properties. When ginger and spring lemons come together in Belvedere Ginger Zest, the result is soft, sweet and naturally warming.

Source: Belvedere Vodka