Today, iconic Australian intimates brand, Berlei releases two new rock star inspired bras as part of the 2016 I Touch Myself Project for breast cancer awareness. The Chrissy T-Shirt Bra was created in tribute to Australian rock goddess, Chrissy Amplett of the Divinyls who passed away from breast cancer in 2013, and was designed to encourage early detection of breast cancer by reminding women to check themselves.

The campaign features famous Australian artists posing in their bra, shot by rock photographer, Tony Mott. Berlei will donate 100% of the profits from the bra to Breast Cancer Network Australia (BCNA). They are also launching The Chrissy Post-Surgery Bra, designed specifically for women who have undergone surgery.