I just can’t take it any more.

Seriously, one more flash of side breast flesh and I’ll just have to give the game away.

Okay. We’ve seen it. Yes, a plethora of side boobs are ubiquitous but unfortunately, they are the most unflattering of visual breast situations.

No matter how pert or perky your breasts may happen to be, I just don’t think it’s a particularly sexy or chic look.

And yes, it has reigned again, highly visible as the dynamic Billboard Music Awards co-host Ciara just twirled down the red carpet in a shimmering sliver of a silver dress.

Look, I totally adore admiring the human physical form, in all its guises and just as much as anyone else , but sometimes some peeps just give away too much fleshy information.

And that, my boob-loving friends is exactly what has happened to the side boob.

There is just nothing left to the imagination; nothing to ponder; think about or even fantasise about.

And couple your side boob with serious thigh splits and you may as well have nothing on. Which could be bloody fantastic if you are surrounded by the comfort of close friends or swanning around at home.

But no celebrity on a red carpet is invisible and hope to go unnoticed if they do choose to go down the side boob path.

As soon as they hit the ruby rug, snap, they and their SB’s are there for all to see. And so many times they aren’t exactly photographed at the most flattering of angles.

To be honest, I just don’t find side boob sexy.

Like goats cheese, I’ve tried to like, but it always leaves a bad taste in my mouth.

Ironically, I find cleavage and décolletage sexy but for some reason, side boob just looks like it wasn’t meant to happen due to an unfortunate lack of fabric.

Just last week, the divine Bella Hadid wore a red piece of fabric that called itself a dress when she was in Cannes.

And yes, it was coupled with the obligatory major sky-high split too.

I love seeing low-back dresses; I adore skirt splits; I am into low-cut gowns, but what is with a disdain for side boob?

It just doesn’t do it for me but hey, while there is a red carpet to be rolled out on every few weeks and a swag of celebs ready to show off their kick-ass bodies, there will be side boob.

And until we see the next trend emerge, we are pretty much stuck with it.

So boys and girls, at this stage it shows no signs of being sidelined so either get with the program or just grin and bare it.

Follow Melissa on Instagram and Twitter @melissahoyer