The popular, 30 year long running American soap, The Bold And The Beautiful is heading to shoot some episodes in Australia. At a behind-the-scenes tour of the the soap’s set at the CBS Studios today, cast members announced it will bring the cast to Australia for a week from February 12 this year to film multiple episodes of what is one of the world’s most-watched daily soaps. “This will be an epic celebration for our fans around the world. We are preparing to film the most glamorous location shoot in soap opera history,” said executive producer and head writer, Bradley Bell.

“Collaborating with Qantas, Network TEN and CBS, viewers will witness romance, high style, jaw-dropping twists, harrowing stunts and major cliffhangers, all hallmarks of The Bold And The Beautiful.” Ashleigh Brewer (“Ivy”), Scott Clifton (“Liam”), Don Diamont (“Bill”), Thorsten Kaye (“Ridge”), Katherine Kelly Lang (“Brooke”), John McCook (“Eric”), Rena Sofer (“Quinn”), and Jacqueline MacInnes Wood (“Steffy”) are actors all confirmed as coming to Oz. Ashleigh Brewer, who previously played Kate Ramsay on Aussie soap Neighbours, will be among a number of Australian celebrities featured in the episodes.

“I can’t wait to get back ‘home’,” Brisbane-born Ashleigh told me. “I’m incredibly happy living here and we work long hours but I’m loving every minute on the show. “I’m happily living in the Hollywood Hills with my dog,” she smiled. “But if I was to have a family I would probably look at coming back to Australia.”

Qantas Group’s Olivia Wirth said the national carrier was happy to help put Australia centre stage to the show’s global audience as part of its investment in tourism marketing. “This is a terrific opportunity to promote Australia, by featuring it in one of the most popular TV programs in the world,” said Ms Wirth. Previous collaborations have included The Oprah Winfrey Show, Ellen and Modern Family. “We know from our experience with other successful shows that there is a spike in inquiry levels on when these programs go to air, which then helps translate into more visitors in the months that follow,” added Ms. Wirth. According to the carrier, Qantas saw a 22 per cent spike in booking levels from the U.S. following its partnership with The Ellen DeGeneres Show.

The soap – which centres around the trials and tribulations of a family-run fashion business – is broadcast in over 100 countries including the US, Italy, France, Australia, South Africa, Canada, Switzerland and Fiji. And according to the Guinness World Records it is the most popular daytime TV soap opera, with an estimated global audience of more than 30 million people per episode. The show last travelled to Australia for a shoot in 2007 and has shot in other locations like Venice, Lake Como, Portofino, Puglia, Amsterdam, Paris, Monaco, St. Thomas, Barbados, Mexico, Dubai and Abu Dhabi. In 2015, Australia’s Network Ten signed a lifetime programming deal for the drama to stay on the network for the entire run of the series having first and the premier episode in November, 1987.

*Melissa is a media guest in Los Angeles of Qantas and G’Day USA