International retailer, boohoo.com, has announced the brand’s second collection with model and digital influencer Jordyn Woods. Originally launching the partnership in 2016, boohoo.com was the first fashion brand to co-design a collection with Jordyn Woods and marked boohoo’s further expansion in the U.S. market and commitment to size inclusive offerings.

Woods continues to push boundaries as she promotes body positivity and size inclusivity for women around the world. Woods co-designed the 60-piece collection, including a range of size inclusive ready-to-wear pieces designed to make every girl feel confident and empowered from day to night. Designed with elements central to the boohoo woman, Woods drew inspiration from her personal style and the fashion trends she is currently coveting, including vibrant brights, metallics, statement blazers and ruched dresses.

Woods brought her second boohoo collection to life during a campaign shoot in Los Angeles at Showbiz Studios and Pink House. Shot by Charlotte Rutherford, the campaign celebrates the real Woods with candid still shots and video content that features a narrative of Woods’ journey as she navigates through life with confidence, independence, and an adventure seeking attitude.

Jordyn Woods shared, “I’m so excited to be given the opportunity to co-design a second collection with boohoo. I’ve always been a huge fan of the brand and feel so fortunate to be part of the boohoo family. With my new collection, I wanted to offer size inclusive pieces with designs that reflect my personal style. I hope this collection empowers women and encourages them to dream big.”

Carol Kane, Co-Founder, boohoo.com, commented, “We’re excited to announce our second global partnership with American model and celebrity, Jordyn Woods. Jordyn is everything the boohoo girl embodies, and we are thrilled to be working with her once again. Shot in her hometown in Los Angeles, the latest collection showcases Jordyn’s incredible style and personality with fun ready to-wear pieces that are made for all body shapes and sizes, in keeping with the inclusive spirit of boohoo.”

The newest Jordyn Woods x boohoo capsule collection features an assortment of women’s ready to-wear styles including colourful blazers, chic jumpsuits, matching two-piece sets, and high slit dresses. Lace, ruffles, tie-waisted silhouettes, and ruching designs appear throughout the collection with a mix of strong and exuberant colours. The collection ranges in sizes AUS 6 – 20 and retails for $15 – $60.

boohoo.com continues to push boundaries and capitalize on opportunities in the influencer sphere to bridge the gap between product and their core customer. Since 2016, boohoo.com has executed successful campaigns and design partnerships with talent such as Jordyn Woods, Zendaya, Charli XCX and Paris Hilton. The brand frequently engages with millennials in unique capacities and continues to explore this avenue to generate better engagement both on an international scale and regional level in order to stay on the pulse of their target consumer.

Source: Boohoo