BOSS Parfums announces the new print advertising campaign shot by world-renowned photographers Mert Alas & Marcus Piggott, together with the involvement of BOSS artistic director Jason Wu – featuring BOSS THE SCENT ambassador and actor, Theo James, and model Natasha Poly. The mesmeric campaign captures the essence of seduction. Shot in a warm amber light, it is a paean to skin, scent and lingering passion.

BOSS Parfums believes in seduction that invades the mind to leave an enduring memory. BOSS THE SCENT is a uniquely captivating, masculine scent that makes a lasting impact.

BOSS THE SCENT will be available as an Eau de Toilette in the following sizes:

BOSS THE SCENT 50ml

BOSS THE SCENT 100ml

BOSS THE SCENT 200mlΒ