Bras N Things’ fitting experts are on a mission to help every woman find a bra that’s just right with the launch of the new campaign, We Fit For Anything.

The campaign launch follows the recent rollout of Bras N Things’ new brand positioning, I Am Many Things, that celebrates women’s multidimensionality and supports them to confidently be themselves, however they choose to do so.

The We Fit For Anything campaign celebrates the female form, showcasing the range of shapes available and support needed for different occasions and times of life women need to be fitted for a bra. From the first bra to maternity bra, a sports bra or post-surgery bra – there is a perfect fit to give support through every stage of life.

Bras N Things has more than 30 years’ experience as experts in bra design and fit. And whether a fitting is done in store or online, Bras N Things’ experts make every fitting experience personal and positive to help every woman find the bra that’s just right.

Adapting to the challenges of COVID-19, Bras N Things has pioneered a new contact-free fitting method for use in store to keep customers and the Bras N Things team safe without compromising on service.

The Bras N Things design team are specialists in creating bras across a broad size range. Every new bra spends up to 12 months in development and is fitted on a range of different sized models to ensure comfort and consistency for all women. Bras N Things offer sizes from an A cup to H cup and use specialist construction specific to each size to ensure no woman ever has to compromise on comfort, fit or fashion regardless of her cup size.

Bras N Things’ National Retail Manager Tabitha Wickson said, “Bras N Things have empowered and helped women find the perfect fit for more than 30 years – we are the experts in fit. Not even the challenges of COVID-19 get in the way of this. We’ve used our expertise to pioneer a contact-free fitting method that keeps our customers and team safe without compromising on our fitting service. We know 8 out of 10 women are wearing the wrong size bra and our team is passionate about helping women understand why fit is important and are on hand to share their expertise and take the mystery out of finding the right bra.”

The We Fit For Anything campaign was developed in partnership with creative agency FABRIC Sydney, part of the TBWA Sydney Group, who also created the Bras N Things new brand positioning – I Am Many Things.

Bras N Things’ National Marketing Manager Natalie Chalmers said, “This new campaign builds on from the launch of our new brand position – I Am Many Things. Having a bra that fits perfectly is important for comfort but a great fit also makes you feel amazing and can boost confidence too. But we know that getting fitted for a bra can be a very vulnerable experience for women, so we wanted this new look and creative around fittings to remove some of that hesitation by celebrating women’s bodies in the campaign. At Bras N Things we are on a mission as a brand to create a global community of female confidence warriors. As part of this, we want to help women discover what’s right for them and whatever it is that feels true to who they are. Because the greatest asset any woman has is to recognise what makes her, her.”

Bras N Things stores Australia-wide and online at www.brasnthings.com.

Source: Bras N Things