It’s time to break out the balloons, bubbles and birthday cake!

Australian retail success story Bras N Things are celebrating 30 years of excellence in comfort, perfect fit and empowering women to feel beautiful from the inside out.

Bras N Things is the country’s leading fashion lingerie retailer with more than 170 stores across Australia, New Zealand and South Africa. Bras N Things is also celebrating 2017 as the most successful year of its three decade history.

Over the past 30 years Bras N Things have continued to reinvent themselves and remain relevant for all women, with product that remains on trend, extensive training on fitting and exceptional customer service.

Bras N Things CEO George Wahby explains: “It’s quite fitting for our 30th Birthday that our customers have rewarded us with a record year. More than 12.5 million customers visited our stores last year alone and that is the result of our expert fitting service, on trend quality product all underpinned by our culture commitment to empower women to feel beautiful from the inside out.

“We have trained fit experts in all stores thanks to our 30 years of knowledge and extensive specialist training, unlike any other retailer. This allows us to guarantee our customers the perfect fit and comfort every time or their money back.

“I am proud to say Bras N Things are celebrating longevity in the very competitive retail landscape, this is an incredible milestone for any company.

“This year also saw further international expansion of Bras N Things with our launch into South Africa, and with other markets now being considered as part of our growth strategy.”

Bras N Things have created a special 30th Birthday collection and the campaign features Aussie model and wellness entrepreneur Steph Claire Smith and international sensation Natasha Barnard.

Bras N Things National Marketing Manager Natalie Chalmers said: “We really enjoyed pulling this campaign together. It allowed us to not only celebrate the 30 year milestone but, more importantly, to show how we support and empower women with our wide range of collections. Women keep coming back to Bras N Things because we offer them great choices and they can be who they truly are.

“There’s something really special about putting on the right set of lingerie, whether you want to be sexy in the bedroom, have fun out with the girls or just feel great about going to work. Great lingerie changes how you feel, there’s an empowering confidence that comes with it.”

With luxurious velvet, satin trimmings and opulent lace, the Bras N Things 30th Birthday collection is playful, fun and flirty.

To celebrate 30 years of success Bras N Things have great offers for customers including the Trinite and Chrome sets from the birthday campaign at $69.

The ‘Chrome’ set features balconette contour bra with velvet bow, luxe soft pleated satin over the cup and two tone lace

The ‘Trinite’ set is all about options – choose a plunge longline v-wire bra design, small boost for extra cleavage or multiway strapping. All feature rose gold hardware, rich opulent lace and soft satin highlights.

As part of the celebrations, Bras N Things are also launching a strictly limited release Retro Range which is available online and in selected stores.

The range, two bodysuits and two lingerie sets, is inspired by popular past campaigns in the 1980s and have been created especially for customers to celebrate Bras N Things’ 30th Birthday.

Official celebrations to mark Bras N Things’ 30th Birthday kick off on November 20. Keep an eye out for some famous faces who have been on the journey with Bras N Things – like Annalise Braakensiek and Tania Zaetta who will be joining in the fun and celebrations.

Bras N Things offers a wide range including lingerie, sleepwear, playwear, active, maternity, shapewear, solutions and swimwear that never compromises on style or comfort.

For a full list of stores or to shop online visit

Source: Bras N Things