Bumble, the female-first connection platform that empowers women to make the first move in dating, friendship, and now business, today hosted a selection of young Australian businesswomen at iconic Sydney venue Bondi Icebergs to preview the upcoming launch of Bumble Bizz.

Guests including Lana Hopkins, CEO of Mon Purse, Laura Henshaw, co-founder of Keep It Cleaner, Lola Berry, nutritionist and author, Taryn Williams, founder of The.Right.Fit, Natasha Prasad, Country Lead for Class Pass, and Sara Donaldson, founder of Harper and Harley, attended the event to hear from Louise Troen, International Head of Brand for Bumble.

With Bumble set to sponsor the ARIA Music Awards 2017 taking place this evening (28 November), successful Australian music artist and outspoken advocate for achieving gender equality in the music industry, Katie Noonan, also attended the breakfast to speak about her personal experiences in the industry and why it is so important for women to feel empowered in the workplace.

As the fastest growing dating app in the US, Bumble has amassed over 23 million users globally, resulting in over 1.3 billion matches, with women making the first move 1 million times each day. Locally, Australia is the fourth largest market for the app, with downloads doubling in the last six months.

Bumble Bizz is the latest evolution for Bumble, and is due to launch locally in January 2018. With the big vision of becoming the ultimate social network for people you don’t yet know, Bumble Bizz is a fresh take on business networking, with an emphasis on opportunity over job hunting.

“At Bumble, we believe that by creating an environment where women are in control, first connections begin with a mutual respect that remains constant throughout the entire relationship – whether that be for romance, friendship or professional networking. For us, Bizz is a natural next step in our evolution into a global social networking brand driven to create amazing connections for our users,” said Louise Troen, International Head of Brand for Bumble.

“For us at Bumble we recognise the importance of investing in rapidly growing markets. The Australian market adopted Bumble organically and quickly bought into our concept, and since our official launch here 12 months ago, the region now has the second fastest growing user base and the most active users.”

“Sydney and Melbourne have the largest portion of monthly active users around the country, and both recently made it into our top ten cities worldwide – Sydney even beat out New York City and Los Angeles. This indicates that our Australian user base is highly engaged with our product, so we are very much looking forward to seeing how the market responds to the launch of Bizz in the new year.”

Bizz, like the other platforms within Bumble, will connect users through geo-targeting and enable them to swipe through people around them looking to network, mentor, hire or be hired, and is powered by the notion that a connection or simple exchange of information can lead to the opportunity of a lifetime.

To download the app visit your app store or go to www.bumble.com

Source: Bumble