CAMILLA AND MARC has unveiled a new identity for C&M Sport for Spring / Summer 20 in its latest campaign which celebrates freedom of movement and expression as a powerful force for change. The “FUTURE NOW” campaign features a collective of women who are using their unique voices to shape a new and bold way forward and create a better future now.

“This season we celebrate a new future – a future that is being pioneered by a new generation of women who inspire us to think differently and act with purpose. With Future Now, the CAMILLA AND MARC platform becomes a space where the women in our community can share their powerful points of view and inspire a new way forward,” said Creative Director Camilla Freeman-Topper.

The accompanying message of the collection is that each of us has the ability to speak out, have bold conversations and be a powerful force for change. To celebrate that message, the campaign features 12 extraordinary women who are using their unique and progressive perspectives to build a better future now. Each woman brings her own sense of style to the campaign – blending the world of sport and style seamlessly.

The cast includes Amrita Hepi, Andreja Pejic, Bri Lee, Jëssica Vandër Lëahy, Angel Dixon, Mercy Sang, Diana Kluijtmans, Rona Glynn-McDonald, Hanan Ibrahim, Lola Van Vorst, Ella Jane & Nyaluak M Leth.

“The women in this campaign are taking action and putting meaning into everything they do. They remind us that it’s time to be the change we want to see. The future is now”, continued Camilla Freeman-Topper.

The launch of the new campaign coincides with the reveal of a new identity for the C&M collection. New proportions, simplified, recognisable; the new logo pays homage to the heritage of the brand, whilst heralding the start of a new era.

“The new identity encapsulates a confluence of old meets new – an acknowledgement of where we have come from and a bold nod to where we want to go. Modern and relevant, while honouring the past to build a new world with a more diverse point of view. Harnessing the sensibility of our Sport category, the new logo redesign aims to uphold an aura of authenticity and maximise relevance for a digitally driven culture” said CEO, Marc Freeman.

The new collection embraces a considered approach to staple silhouettes. Relaxed and oversized, the collection is a contemporary and timeless addition to an active and off-duty wardrobe. Cotton tonal leisure sets are crafted from soft cotton and lined in soft fleece and feature a high waist drawstring waist, inseam pockets and elasticated cuffs which can be paired with a cropped matching sweatshirt for a co-ordinated sporty look.

Cropped t-shirts form the basis of the C&M Sport casual wardrobe, crafted from lightweight cotton and cut with a crew neck and shaped for a relaxed fit, the new collection of t-shirts feature the new lock logo.

Oversize hoodies in a luxuriously soft brushed fleece fabrication are teamed with relaxed fit pants to channel a polished, off duty mood. A bold tie dye print is inspired by movement, made from smooth jersey to a skin-tight silhouette and is designed to be styled as a layering piece or on its own. Knitted bodysuits are designed for a second-skin fit and are characterised by a rounded square neck for a sophisticated and sporty approach.

Prices from $120 – $300 AUD, the Spring Summer 20 C&M Sport Future Now collection is available in stores and online.

Source: CAMILLA AND MARC