Campari has announced that the iconic Italian aperitivo will be an Official Partner of the 22nd Biennale of Sydney. The sponsorship of Australia’s most significant cultural event in 2020 is the continuation of Campari’s long-standing collaboration with the creative community, cementing the brand as a patron of the arts by supporting emerging artists and nurturing creative ideas.

From 14 March to 8 June 2020, a unique experience invites visitors to step inside a Campari-inspired art installation: The Galleria Campari on Cockatoo Island.

Designed in partnership with Biennale artists Eric Bridgeman and Bhenji Ra, visitors will be immersed in this creative space as they explore the art of Campari and Biennale artwork installations and where they can enjoy a refreshing Campari aperitivo.

During the 22nd Biennale of Sydney, the Galleria Campari will host a range of exciting events including the 4E Sydney Hip Hop Festival, Negroni Week and other special Campari Events.

As an extension of Campari’s commitment to championing creativity, an initiative will kick-off on 4 April 2020 that will transform a series of empty storefronts and abandoned buildings in Sydney into creative and inspiring public spaces.

In collaboration with Biennale artists Eric Bridgeman, Brian Fuata, Bhenji Ra and Gina Athena Ulysse, Campari will curate these spaces and host live performances to share art with the people of Sydney and inspire creativity in their everyday lives.

“The 22nd Biennale is an Artist-led endeavour and the distinguished partnership with Campari showcases the unique aperitif inspiring Artist from NIRIN with newly commissioned work by Eric Bridgeman, Bhenji Ra, Brian Fuata and Gina Athena Ulysse. Curiosity feeds creativity and the works will be exhibited at Galleria Campari and amplified through a non-tradition outdoor campaign. Together we are championing creativity through 87 days of the Biennale.” says Barbara Moore, Chief
Executive Officer of the Biennale of Sydney.

Nicole Stanners, Marketing Director of Campari Australia notes “Campari is ecstatic to align with the Biennale as a leading platform for art and creativity in Sydney. Campari has always been an innovative brand, one that fosters new trends and inspires creativity. The alignment with the Biennale of Sydney signifies our ongoing commitment to the arts and creative community. We are very excited to see our
brand come to life across the exhibition!”

Coinciding with the start of the Biennale of Sydney, Campari will officially launch CampariSoda, the original single-serve aperitvo at the Galleria Campari on Cockatoo Island. CampariSoda was created in 1932 and is considered the first pre-batched carbonated cocktail in the world. The timeless CampariSoda, with its refreshing and inimitable taste, has always been presented in its distinctive conical-shaped bottle that was originally designed by Futurist artist Fortunato Depero. The unmistakable flavour and the striking red colour of the drink, as well as the shape and texture of the bottle has made CampariSoda an icon of the Italian aperitivo.

Source: Campari