Creed store opens in Double Bay

Revered French fragrance house Creed, renowned for its quality, refinement and originality, has opened their first Australian flagship boutique in Sydney’s Double Bay.

Offering not just the classic collection of fragrances for which the house is known, Creed Sydney will also welcome exclusive products to Australia for the very first time including Rose Impériale, Love in White Summer, Les Royales Exclusives, the Acqua Originale collection, travel atomisers and Creed Bath and Body.

Designed to reflect the spirit of the brand, the modern and refined store concept has been crafted by Can Onaner, the architect for Creed boutiques all over the world, with his design for the brand inspired by Viennese architect Adolf Loos.

Onaner’s interpretation for the sophisticated and sleek store focuses on dark marble hues and warm timber tones, offset by contemporary wall to ceiling mirrors and gold accents to provide a dramatic back drop to the array of fragrances on display. 

Founded in 1760 in London by James Henry Creed, the house rapidly became a favourite of the Court of England, with Queen Victoria appointing Creed as the court’s official fragrance supplier, an honour that was soon bestowed from a number of the great courts of Europe.


Royals such as Napoléon III, Empress Eugenia, François-Joseph and Elizabeth of Austria-Hungary, and Queen Christina of Spain recognised Creed’s creations for their desirable beauty and authentic innovation, prompting the house to move its base from London to Paris to better serve its exclusive clientele.

Creed’s long familial line of master perfumers, with knowledge passed on from one generation to the next, have created a catalogue of more than 200 fragrances that has seen them become one of the world’s only true ‘cult’ houses. With each generation, a long line of loyal clients has developed, including Grace Kelly, Audrey Hepburn, Cary Grant, Paul Newman, Princess Diana and Elizabeth Taylor, and more recently, Brad Pitt, George Cloony and Her Royal Highness The Duchess of Cambridge.

 In present day, at the helm of the dynasty is Olivier Creed, a fragrance visionary who has dedicated his life to crafting exquisite and internationally revered creations representative of his love of the art of perfumery, proving the adage that master perfumers are born, not made.

Working alongside Olivier is his son and seventh generation heir Erwin who, like his father, has an inherent understanding of the complex world of niche fragrance. Both Olivier and Erwin traverse the globe sourcing the purest essences in existence including rose and jasmine from Bulgaria, Turkey and Morocco; iris from Florence; violets from Parma in Italy and tuberose from India, ensuring their perfumes are as beautiful as those first created more than 250 years ago.
Containing the highest percentage of natural components in the French perfume industry, Creed’s luxurious fragrance compositions are crafted using an infusion technique now abandoned by modern industry, enabling Olivier and Erwin, ever the perfectionists, to preserve the originality of their fragrances, subsequently manufacturing Creed’s own infuson of vanilla, civet, musk and ambergris.

The components are then weighed, mixed, macerated and filtered by hand in the highest tradition of the founder, James Henry Creed. As expert perfumers with an innate ability to create their own perfumes, a skill so rare in today’s industry, it is this talent that contributes to the 250 plus year old company’s resounding, modern-day success.
Committed to offering an unrivalled experience in the world of fragrance, the Creed Sydney flagship will enhance the consumer experience by providing clients with an instore fragrance consultation prior to purchasing, as well as offering private master classes and events.
Source: Creed

by FireHawk Digital

Rihanna Releases First Ever Tutorial Tuesday For Fenty Beauty

Rihanna’s has released her first-ever Tutorial Tuesday with a #CHILLOWT edition beauty look. Watch as she personally shows you how to use the new Fenty Beauty Chill Owt Holiday Collection.

Included in this collection is the Killawatt Foil Freestyle Highlighter Palette, used to create a look that’s icy, celebratory and ready for the holidays with “not too much drama, but it’s still DRAMA”.

The limited-edition palette of seven all-new hyper-metallic Killawatt Foil highlighters in a range of frost-inspired shades designed to make all skin tones pop.

Who says fire and ice don’t mix? Killawatt Foil Freestyle Highlighter Palette brings together seven all-new, never-before-seen metallic highlighter shades: Get frosted in stone cold lavenders and icy blues, or heat up in fiery coppers and tangerines. With intense metallic edge, each rule-defying hue looks equally killer on all skin tones.

Take a cue from Rihanna’s personal highlighting technique and rev up your glow with unexpected pops of chrome color. Rihanna’s no-limit approach to highlighting is all about layering luminizer to create colorful dimension from cheeks to eyes to temples—blurring the line where your highlight begins and eyeshadow ends.

Like the bestselling Killawatt you know and love, Killawatt Foil keeps skin lit beyond sundown with its weightless longwear formula—a cream-powder hybrid that instantly melts into skin and blends with almost zero effort. Another win: It’s loaded with extra fine, ultra-smooth shimmer to make all your hyper-metallic gleams come true.

Source: Fenty Beauty

by FireHawk Digital

Rihanna Hosts Fenty Beauty First Anniversary In Sydney

The atmosphere was electric in Sydney as Rihanna celebrated her beauty brand, Fenty Beauty by Rihanna, with Australian editors, influencers and makeup artists. Sydney was the last stop on Rihanna’s Fenty Beauty World Tour after surprising fans in New York, Dubai, and Singapore over the last few weeks.

 

Hosted by Sephora and Fenty Beauty, guests played in a larger-than-life Fenty Beauty world full of fun and immersive brand experiences. Mattemoiselle Plush Matte Lipstick was brought to life with an oversized Saw-C Seesaw inspired by the orange lipstick shade ‘Saw-C.’ She gave the first worldwide sneak peek of her holiday collection with an oversized ‘Chill Owt” Killawatt Foil Freestyle Highlighter Palette that guests could stand in, throwing shimmery confetti in the air for photos to show their perfect highlight. The ‘Chill Owt’ palette is now on sale exclusively in Australia before the rest of the globe launches it beginning October 12th.

Following the party, Rihanna surprised clients who were shopping at Sephora’s flagship store on Pitt Street in Sydney. Fans were in awe as Rihanna did makeup touch-ups and took selfies with adoring fans. Sephora, in turn, surprised her with a customized Fenty Beauty surfboard that she signed, and will be given away in the store to one lucky guest in the next few weeks. Check the store for more details.

Fenty Beauty’s Global Makeup Artists, Priscilla Ono and Hector Espinal were also in attendance. Rihanna’s stunning makeup was done by Priscilla Ono, who used all Fenty Beauty to create her look:

Prep – PRO FILT’R INSTANT RETOUCH PRIMER
Foundation – PRO FILT’R SOFT MATTE LONGWEAR FOUNDATION in “320”
Under Eye – PRO FILT’R SOFT MATTE LONGWEAR FOUNDATION in “300”
Contour – MATCH STIX MATTE SKINSTICKS IN “MOCHA” AND “TRUFFLE”
Blush – NEW & LIMITED EDITION HOLIDAY KILLAWATT FOIL FREESTYLE HIGHLIGHTER PALETTE in “Hunny Slope”
Highlight – – MATCH STIX MATTE SKINSTICKS IN “MOCHA” AND “TRUFFLE”
Blush – NEW & LIMITED EDITION HOLIDAY KILLAWATT FOIL FREESTYLE HIGHLIGHTER PALETTE in “Coppin Ice”
Blotting Powder – INVISIMATTE BLOTTING POWDER
Eyes – NEW & LIMITED EDITION HOLIDAY KILLAWATT FOIL FREESTYLE HIGHLIGHTER PALETTE and MOROCCAN SPICE EYESHADOW PALETTE

Rihanna was inspired to create Fenty Beauty after years of experimenting with the best-of-the- best in beauty – and still seeing a void in the industry for products that performed across all skin types and tones. She launched a makeup line “so that women everywhere would be included,” focusing on a range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades.

Source: Fenty Beauty

by FireHawk Digital

The most popular product on Khloe Kardashian's app is SLIP - the pillow case that promises results

The Kardashians, Mandy Moore, Leslie Mann, Rosie Huntington Whitely, Sarah Hyland, Chloe Morello, Cindy Crawford and Jamie King all swear that this is their answer to beautysleep – a Silk pillowcase by SLIP.

There are many reasons the SLIP Silk pillowcase has achieved its cult status and has an impressive celebrity following:

  • Silk allows skin to slide, so won’t pull or tug at skin or hair
  • Silk is non-absorbent, so won’t extract the moisture levels from your skin or absorb your precious serums & night creams
  • Silk is a natural fiber, so allows your skin to ‘breathe’, minimizing sweat, pimples and irritation often caused by synthetic blends
  • Ensures your blow out will last longer

The celebrity obsession-worthy product is the next thing to a miracle when caring for both hair and skin. But, let’s allow the celebrities to speak for themselves…

“I always sleep on a pillowcase made of 100% silk – the natural amino acids in the silk are really good for both skin and hair,” – Kourtney Kardashian

“Always sleep with a silk pillowcase,” – Rosie Huntington-Whiteley

Slip was founded by Australian Fiona Stewart after her dermatologist recommended she sleep on silk following prescribed acne medication resulting in extremely sensitive skin and thinning hair. Unable to find one, she sourced the best silk she could find and wrapped it around her pillow. The results were dramatic and immediate. Her friends wanted them, then local shops wanted to stock them. Slip was born.

Source: Slip

by FireHawk Digital

Napoleon Perdis lands in Priceline at Brisbane fashion festival

Napoleon Perdis Cosmetics has celebrated its official landing into Priceline Pharmacy, launching as the first prestige beauty brand in the Australian retail powerhouse.

Known for his epic event arrivals, from army tanks to BMX bikes (just to name a few!), Napoleon outdid himself with his most extravagant entrance yet. The Australian king of cosmetics arrived at the launch event on a private jet, joined of course by the rest of the Perdis clan: his wife Soula-Marie and daughters Lianna, Angelene, Alexia and Athina.

Taking place inside an Airplane hangar in Brisbane, the event paid homage to the brand’s coveted Auto Pilot collection, showcasing Napoleon’s ‘landing’ into Priceline. Media, influencers and key stakeholders for the brands were able to view the line-up of Napoleon Perdis OG cult classic products, as well as newly developed exclusives now available at Priceline stores across Australia.

Guests viewed and tested the products displayed on a beautified baggage carousel, sipped cocktails, and enjoyed food served out of an airplane food trolley (Napoleon Perdis x Priceline branded, of course), all while surrounded by high-end private jets, loud music and flashing lights. Not only did they leave with a Napoleon Perdis-filled goodie bag, but also had access to the amazing beauty vending machine.

The customer has always been at the forefront of the Napoleon Perdis brand, and the roll-out into Priceline will to empower customers to be in control of their choices through a wider and more accessible selection of affordable, prestige beauty.

“My commitment here tonight, standing before you all, is to relentlessly deliver exciting, accessible and trailblazing innovation for our Australian customer.” said Napoleon Perdis, Founder and Chief Creative Officer of Napoleon Perdis Cosmetics.

Source: Napoleon Perdis

by FireHawk Digital