M·A·C VIVA GLAM 25th Anniversary

Known for its bold mission, frank imagery and groundbreaking fundraising model, M·A·C Cosmetics’ lauded VIVA GLAM campaign is celebrating its 25th anniversary in 2019 the only way it knows how.

Big, bold and brave with a new limited edition VIVA GLAM 25 in the original VIVA GLAM shade to be launched on the 1st May.

The message is simple – Change your lipstick. Change a Life. M·A·C will continue its long-term mission of serving the HIV/AIDS community to support women and girls and the LGBTQ community by expanding its funding through the sale of VIVA GLAM lipstick.

VIVA GLAM was created in 1994 at the height of the HIV epidemic to make a meaningful difference in the lives of people living with and affected by HIV/AIDS. Combining glamour with a rigorous funding approach, M·A·C Cosmetics has worked with provocative powerhouse talent, including Sia, Miley Cyrus, Elton John, Mary J. Blige and Ricky Martin to drive sales of VIVA GLAM lip products, with 100% of sales going toward the funding of HIV/AIDS programs around the world.

Twenty-five years later, VIVA GLAM has raised US$500 million for the global fight against HIV/AIDS, helping millions of people. That’s 9,713 grants to over 1,800 groundbreaking and innovative programs and organizations around the globe. Since the launch of M·A·C in Australia 20 years ago, sales of VIVA GLAM have raised almost AUD$10 million toward these local organizations including the Sydney Children’s Hospital, Bobby Goldsmith Fund, Victorian AIDS Council, Positive Life NSW and Western Australian AIDS Council.

Source: MAC

able2online Launches Mindful Online Marketplace

Bringing sustainability and social responsibility to the forefront of the style conscious, Australia’s newest online retail platform, able2online, has launched to offer a carefully curated collection of fashion forward brands with an ethical edge across beauty, jewellery, apparel and home.

After long discussing the lack of a single store, online or otherwise, that sold a large range of sustainable and chic products, Melbourne-based founders Dee Peters and Kerry Hodge discovered a gap in the market for an online destination selling brands who care about sustainability, and were mindful about producing in a beautiful and considered way.

With Dee the self-confessed brand hunter and lover of all things minimalistic and chic, and Kerry the look maker, more strategic, pragmatic, earthy one, the pair were passionate about reducing their impact on the planet without sacrificing good style or functionality, and so able2online was born.

Applying their combined 25 years of expertise in the brand and marketing industries, their pursuit of the finest possible products that are ethical, sustainable and oozing with style has culminated in a digital platform that gives unprecedented access to a carefully selected array of the world’s most forward-thinking niche brands, mindfully and consciously created with heart and soul.

“We have been so energised finding brands across Australia and the world, with people behind the helm that really have their stuff together and are producing some of the amazing products that will last beyond the throw away cycle,” says Peters.

“These are brands that really represent something other than buy, buy, buy and are thinking outside the square; that are challenging conventions whilst being chic, minimalist, fashion forward and contemporary.”

With many labels exclusively available in Australia on able2online only, including Reverie, Heretic Parfum and Kayu Bags, and host to over 30 other independent and household brands covering fashion, beauty and lifestyle, the online shop offers a place where conscious consumers can make an informed purchase and feel positive about it.

“These are the brands that are going to stand the test of time because they are made with integrity, purpose and love. We want people to feel good about themselves and what they are purchasing, simply because it’s good to be able 2 choose,” says Hodge.

Paired with Sendle, Australia’s only carbon neutral courier, able2online also ensure packages are as environmentally conscious as the beautiful products they contain. Dee and Kerry are excited to share the fruits of their labour with the world as able2online launches officially in March 2019.

Source: Able2online

Drew Barrymore in Australia to celebrate the launch of FLOWER BEAUTY

As the founder of international cult beauty brand, FLOWER Beauty, Drew Barrymore knows more than just a thing or two about beauty. Working on film sets since she was a toddler, the award-winning actress spent years in the makeup artist chair and developed a profound love for beauty and how it made women feel empowered. 

“I’ve always been a beauty junkie, so that passion has been with me since I was a kid. When I was in makeup trailers at work I would see these women getting into their makeup and this transformation would take place and it was less about how the face looked and more about how that women was feeling inside and how her physical posture and body language changed. It was so powerful,” she says.

It was this passion that led Drew to create FLOWER Beauty – a 100% cruelty-free and affordable luxe cosmetic brand.

Its innovative high-quality ingredients and premium packaging have made FLOWER Beauty one of the fastest growing cosmetic brands in the US. It’s now available in over 300 Chemist Warehouse stores nationally in Australia and online.


“For me FLOWER Beauty is so personal and such a part of who I am. I set out to give our customers a prestige product at a mass price,” says Drew.

“Beauty is for everybody is actually one of our mantras. I don’t think that anyone’s economic standing should play a part in feeling good about themselves.”

FLOWER Beauty encourages women to embrace their own form of beauty, with each product imbued with Drew’s signature soulful style and optimism.

Love the way you look is our main tag line and I’ve always loved that because it was about feeling good about yourself.”

Drew says she is focused on innovation for 2019, creating the best lip, eye and face products on the market.

“It’s so exciting to be in beauty right now, the innovation is incredible, how the consumer is forcing brands to raise the bar and bring newness all the time.

“I’m honestly so inspired by so many people on a daily basis,” she says. “You watch these young guys and girls on YouTube who are so excited by a new glitter shadow or a liquid eyeliner and they create this whole amazing narrative.”

Asked about the one beauty product that she cannot live without, Drew says it’s the Light Illusion Foundation.

“Our Light Illusion Foundation is a major game changer for me! I’ve never been a big fan of full on liquid foundation and usually just spot conceal because I don’t like anything feeling too heavy. That’s totally changed with this foundation, it gives this gorgeous fresh-faced glow but feels light on the skin”

Flower Beauty is available exclusively to Chemist Warehouse stores nationwide and in addition, distributing online through chemistwarehouse.com.au with over 100 SKUs ranging from $3.99 – $13.99 in price. 

To celebrate the launch of flower beauty Drew Barrymore is heading to Australia for an event at Icebergs in Bondi.

Source: Flower Beauty

Priceline Pharmacy showcases 27 exclusive brands & products to 200 beauty enthusiasts

Priceline Pharmacy has showcased a large tradeshow of new and cult products from 68 brands – including 27 exclusive brands and products – to more than 200 media and influencers at The Beauty Prescription PR event in Sydney.

General Manager Priceline Pharmacy, Tamalin Morton said, “We are famous for being the destination for health and beauty – a one-stop-shop for Australian women. We pride ourselves on being ahead of the trends and offering customers the latest, most innovative and sought after products. Our buyers travel overseas to research ingredients, trends, and products from across the world to stay ahead of the market to deliver products not seen anywhere else.”

Priceline Pharmacy announced exclusive key launches, including: Revolution, JS Health, Zoella and Aus Medic Co. Revolution is the fastest growing cosmetics brand globally and has cult status. It launches online in April and into stores in June.

The other new launches ranged exclusively at Priceline Pharmacy and showcased at the event included: Andalou Naturals, Beauty Bites, b.tan, Clear Skincare, Cremorlab, Daily Naturals, Ethique, Feather & Down, Hask, Kotia, Kristin Ess, Models Prefer, Nano Dryfix, Nature Box, Non Gender Specific, NYX Professional Makeup, Palmer’s, Real Techniques, Sashapure, The Base Collective, The Humble Co., The Quick Flick and TIGI.

Several Priceline Pharmacy store owners and investors attended the event to get a behind-the-scenes look at how the Priceline Pharmacy comes to life for media and influencers.

During the event, Priceline Sister Ita Buttrose, took to the stage to announce Priceline Pharmacy’s ambition to raise $1.5 million for the Priceline Sisterhood Foundation when its annual event kicks off in July. This campaign will see all 475 stores raise funds and awareness for the Foundation and the five charities it supports.

Source: Priceline

L'Oréal Professionnel Colour Trophy Awards winner announced

The most prestigious hair event of the year returned to Melbourne last night as the search for Australia’s best colourist reached the Grand Final. Massimo Tirimacco was crowned the 2019 L’Oréal Colour Trophy winner and was also awarded the Marie Claire Readers’ Choice award.

The L’Oréal Colour Trophy Awards brought together 15 finalists from around the country on Monday 25 February at The Palms, Crown Melbourne. The hair marathon began with Grand Finalists recreating their qualifying look for a panel of industry experts including Marie Claire Editor, Nicky Briger and local Celebrity hairstylist, Marie Uva.

With a combined prize-pool of over $340,000, Massimo Tirimacco of Zohair won a prestigious trip and admission to an International L’Oréal event, as well as have his winning image featured on the front cover of Marie Claire’s Hair Trend’s magazine.

The industry’s elite came together for an unforgettable evening celebrating the best hair colourists and stylists in Australia, with a special guest appearance by L’Oréal Professionnel muse and Smartbond Ambassador, Ellie Gonsalves.

Key guests included, DJ Havana Brown, fashion designer, Effie Kats, actress, Georgie Jennings and  social personalities, Sally Bloomfield, Jack Stratton-Smith, Gianni Romano and Zana Pali.

Hosted by Tommy Little, the night featured most loved Australian acts of the 90’s, Bachelor Girl, International artistic sensation Sophia Hilton as well as some of L’Oréal Professionnel’sAustralian Artistic team who showcased the latest trends from Paris in a stellar runway show.

L’Oréal Professionnel General Manager, Cara Riley, said L’Oréal Colour Trophy is an esteemed competition showcasing exceptional hairdressing talent from across the country. “We witnessed some outstanding technical skills, making it almost impossible to select a winner. Congratulations to Massimo for his beautifully unique colour work and thank you to all our Australian participants for making the 2019 event so memorable,” said L’Oréal Professionnel General Manager, Cara Riley.

“To win this year’s L’Oréal Colour Trophy Awards made me the happiest person alive. To be up against the best colourists in Australia has now opened the door for many more opportunities,” says 2019 L’Oréal Colour Trophy Awards winner, Massimo Tirimacco.

“I’m so excited to feature on the front cover of Marie Claire’s Hair Trends magazine. This has been an incredible journey and I’m looking forward to seeing how this elevates my career to the next level,” said Massimo Tirimacco.

Second place was awarded to Scott Sloan of Sloans and third place was awarded to Lyndal Salmon of Biba Academy. The evening’s festivities also saw the announcement of this year’s L’Oréal Rising Star award taken home by Ruby Smillie, also of Sloans.

Photography by Ben Vellar.

Source: L’Oreal