Estee Lauder name new Modern Muse spokesmodel as ballerina Misty Copeland

Estée Lauder today announced Misty Copeland, principal ballerina at American Ballet Theatre, as the new global spokesmodel for the brand’s Modern Muse fragrance.

Misty will front the new Modern Muse fragrance campaign across digital, TV, in-store and print, debuting August 2017.

“When Estée Lauder launched the Modern Muse fragrance in 2013, we embraced the idea of women as muses, living life on their own terms, achieving great things and inspiring everyone around them,” said Stephane de La Faverie, Global Brand President, Estée Lauder.

“Misty has challenged the status quo to achieve her dreams and inspired so many young women along the way. Misty will bring the fragrance concept to life through her unique story.”

“Misty is the perfect representation of today’s modern muse,” said Aerin Lauder, Style and Image Director, Estée Lauder.

“She is all about feminine strength, power, dedication and passion, and you see that in what she does every day, whether she is performing or inspiring the next generation of dancers. I think she is a wonderful role model and I am thrilled to welcome her to the Estée Lauder brand.”

“I am so honored to represent Estée Lauder Modern Muse,” said Misty Copeland.

“My two passions are dance and giving back, and I love passing on knowledge to the next generation. I also have a strong connection to the scents I wear when I perform. The Modern Muse campaign is the perfect way to see another side of my story.”

The Modern Muse campaign was produced by Estée Lauder’s in-house Creative team in collaboration with Spring Studios and director and photographer Pamela Hanson.

The campaign includes extensive storytelling around the theme, “What inspires you?” to personalize the Modern Muse concept to Misty, and engage women in conversation across digital and social platforms using the hashtag #BeAnInspiration.

Misty is featured in the campaign teaching and inspiring young ballerinas and talking about the importance of connecting with the next generation.

Source: Estee Lauder


'Gabrielle Chanel' Party - What a Night!

CHANEL has unveiled its new fragrance GABRIELLE CHANEL during a private reception at the Palais de Tokyo in Paris.

The launch is the culmination of an exceptional year dedicated to the founder of the House, who, on the heels of the Gabrielle bag launch, is now being celebrated with a luminous and solar fragrance created by Olivier Polge in collaboration with the CHANEL Fragrance Creation and Development Laboratory.

A few short hours after the CHANEL 2017-2018 Fall-Winter Haute Couture Collection show, guests were introduced to the world of the GABRIELLE CHANEL fragrance through an immersive experience.

The launch was staged to reflect Gabrielle Chanel’s personality: choose your destination, take your own path, become the person you want to be and stay true to yourself.

Walls lined with faceted movable mirrors reflected images that multiplied and disappeared as guests moved through the space, and thus served as the antechamber of a maze peppered with Mademoiselle’s favorite quotes.

Like an anamorphosis, a giant mobile gave viewers the impression of diving into the heart of the golden-hued fragrance. Scented niches provided guests with the opportunity to smell the main ingredients of the fragrance (ylang-ylang, orange blossom, jasmine and Grasse tuberose).

A room plunged into darkness projected a hologram—an allegory of the bottle exploding into a bouquet of flowers. The scent of the new CHANEL fragrance wafting through the air only heightened the experience. The bottle was then revealed in a majestic play of shadow and light.

The journey came to an end with the exclusive showing of the new advertising film for the GABRIELLE CHANEL fragrance.

Ambassadors and friends of the House in attendance included Kristen Stewart, the face of GABRIELLE CHANEL, along with Pharrell Williams, Katy Perry, Cara Delevingne, Caroline de Maigret, Gaspard Ulliel, Alma Jodorowsky, Kaya Scodelario, Ines de la Fressange, Cécile Cassel, Alessandra Mastronardi, Blanca Li, Rossy di Palma, Zhou Xun, Liu Wen etc.

Guests were treated to a music performance by Pharrell Williams in the presence of Karl Lagerfeld and danced until the break of dawn.

Source: Chanel


Tiffany & Co. Celebrate Launch of New HardWear Collection with a Party in Sydney

Tiffany & Co. celebrated the Australian launch of the new HardWear Collection with a dazzling party attended by Australia’s most stylish.

The party officially launched the new collection and campaign, featuring Lady Gaga.

Approximately 250 guests attended, which included Lara Worthington, Sarah Ellen, creative director of Oracle Fox Amanda Shadforth, Kate Waterhouse and Yan Yan Chan. The evening also featured a special performance by Say Lou Lou, who serenaded the audience with a selection of their best hits, including Staying Alive.

Source: Tiffany & Co


Karl Lagerfeld and ModelCo beauty collaboration to launch in 2018

Some really great news from successful Australian beauty brand ModelCo and global fashion powerhouse, Karl Lagerfeld with the two brand names collaborating in a mega and new beauty deal.

The ‘Karl Lagerfield + ModelCo’ limited edition beauty collection will channel the theme of ‘Illuminated Beauty’ and will feature smart, modern, iconic beauty products.

The collection will launch in early 2018 and will feature a range of innovative and collectable beauty products It will be available globally through Karl Lagerfield’s stores and “KARL.com, in addition to ModelCo’s premium distribution network, modelcocosmetics.com, and top-tier beauty retailers worldwide.

“We are honoured to partner with Karl Lagerfield, one of the world’s most renowned and iconic names in design, and make this the most coveted beauty collection of 2018,” said Shelley Sullivan, Founder and CEO of ModelCo.

“This super fun, highly coveted and collectible collection will combine our high-quality formulas and innovative, technical packaging with Karl Lagerfield’s unmistakable artistic aesthetic that’s sophisticated, modern and cool.”

“I am a believer in organic partnerships; it is important that whoever aligns with ModelCo loves and identifies with our products and our brand. The key to our cult following over the years lies in the strength of our products and our relationships with the influential celebrities that have partnered with us.

“I am thrilled to work with Karl Lagerfield and I am greatly enjoying the creative partnership unfolding” said Sullivan.
With its dominance in both beauty and fashion, ModelCo has teamed up with international celebrities and brands, its signature hot pink contagious energy flowing globally to create collaborations of quality and glamour.

ModelCo has achieved cult status through its numerous celebrity ambassadors and collaborations including Elle Macpherson, Dannii Minogue, Rosie Huntington-Whiteley and currently Hailey Baldwin.

Source: ModelCo


The Makeup Factory Unveil 'Vegan' Lippies

Throughout history, women (and arguably, some men) have adorned their lips with deep and luscious hues of colour to enhance their natural beauty.

From ancient Egyptian practices of using crushed red rocks to modern-day inventions of the swivel tube, lipstick has become a symbol for female liberation, rebellion and empowerment.

Inspiring women to look and feel their best naturally and affordably, certified organic and vegan-friendly Australian cosmetic label, The Makeup Factory (tmf) continues the lipstick revolution with their 100% natural and chemical-free range of sustainable lipsticks and lip gloss.

Edgy, stylish and fashion-forward, vegan lips offer 10 striking shades of long-lasting, matte colour.

Lush and hydrating, the vegan lips range soothes, softens and regenerates skin while delivering essential fatty acids deep within the lip for complete moisture control and colour vibrancy.

For a sheer look, or to enhance the vegan lips colour range, the tmf lip gloss palette is infused with the goodness of vitamin E, cacao butter and kaolin clay, boosting skin tone and enhancing the lip’s natural pigmentation in 5 flattering colours.

Source: The MakeUp Factory