Vogue Fashion's Night Out takes over Melbourne CBD

THE world’s busiest shopping event has set Melbourne abuzz, cementing the city’s reputation as the nation’s fashion capital — although Sydney is set to repeat the festivities this week.

As the first global location to kick off the annual Vogue Fashion Night Out event last night, the city drew crowds of fashionistas who braved the chilly night air to cram into the high-end designer stores that cascade down Collins St.

Champagne flowed as fashion industry VIPs rubbed shoulders with celebrities and designers, taking in the live entertainment that kickstarted a buzzy night for Melbourne retailers.

There was something for everyone, including a “man cave” and gentlemen’s lounge complete with scotch and red wine tastings, complimentary wet shaves and exclusive runway shows hosted by GQ and David Jones.

The inaugural VFNO — a celebration and ode to all things shopping — heralded the start of Melbourne Spring Fashion Week’s opening weekend event, MSFW: Shop the City.

Vogue Australia’s editor-in-chief Edwina McCann said: “We are thrilled to be working with the City of Melbourne to bring Vogue Fashion’s Night Out to Melbourne shoppers for the first time. The support from the retailers was incredible as we really wanted and made our guests to feel like a Vogue VIP.”

Melbourne Lord Mayor Robert Doyle was thrilled to have the event come to town, and expressed hopes that formidable American Vogue editor Anna Wintour — a major tennis fan — may one day fly in for the Australian Open.

“Now that would be a real coup and it is certainly on my wish list,” Mr Doyle said.

Cash registers rang as the fashion set converged on stores like Bally, Chanel, Dior, Tiffany & Co, Emporium Melbourne, Bulgari, Prada, Coach, Michael Kors, Oroton, Harrolds, H & M, TopShop and David Jones.

Melbourne led the VFNO charge this year, with Sydney set to host its own Vogue Fashion Night Out Sydney on Thursday.

In its seventh year internationally, VFNO is set to be celebrated in 27 cities around the world, including Moscow, Berlin, Lisbon, Madrid, Florence, Milan, Paris, Osaka and London.

Olympus bought Vogue to life with a live cover shoot in Bourke Street Mall, with shoppers invited to have their image featured on a life-size, carnival-themed magazine cover.

The company’s Australian General Manager Joe Tizzone said: “We are thrilled to have Vogue Fashion’s Night Out brought to you by Olympus for the second year running in Sydney, and were excited to be a part of its inaugural extension into the Melbourne market.”

Mr Tizzone said the event had experienced “exponential growth” and connected with consumers in a way unlike any other event.

InterContinental Melbourne The Rialto was Vogue Fashion Night Out Melbourne’s official hotel partner.

Bassike’s Mary Lou Ryan and Deborah Sams renewed their collaboration with Vogue Australia, transforming their signature organic cotton jersey T-shirt into a black-and-gold official 2015 VFNO design, available at David Jones.

This article was originally posted on news.com.au


Priceline has the beauty set excited - Whitney Port & Rae Morris starring

International trendsetter and fashion designer Whitney Port launched the inaugural Festival of Beauty campaign for Priceline Pharmacy last night at a star studded event at Sydney’s Doltone House. The night was attended by celebrities including Samantha Harris, Ada Nicodemou, media icon Ita Buttrose who all walked the pink carpet.

The highlight of the evening was the stunning catwalk show in which eight gorgeous models took to the runway – and in an unusual twist the focus was on their faces rather than the fashion.

The models unveiled the eight beauty looks designed as a collaboration between Whitney Port and Priceline Pharmacy Makeup Director Rae Morris. These looks, which serve to define what will be hot in beauty over the coming season, featured everything from feminine lavender tones, to dramatic blue-green eyeliner and moody dark lipstick.

The collaboration married Whitney’s keen eye for design with Rae’s makeup expertise, with the stylish duo taking inspiration from classic beauty themes from the past 50 years, and then giving them a modern makeover.

Priceline Pharmacy Festival of Beauty ambassador, Whitney Port said, “Seeing everything come together last night was such a great feeling. As a fashion designer I’m used to seeing my work on the runway, but watching the models come out in the beauty looks Rae and I designed for Priceline Pharmacy was so exciting. When we were working on this project we wanted to make sure the looks ranged from bold and fearless to feminine and pretty, and I think we managed to find something for every woman and every mood.

The looks allow you to be creative with your fashion choices as well. Woodstock Girl and Ballet Neutral work well for relaxed, casual outfits while Colour Pop and Minimalist Mod are more polished and would work well if you are more dressed up. Smokeshow and Dark Romance are more sexy and sultry, while looks like Lavender Eye and Deep Sea Goddess are much more daring. If you go with one of those you need a neutral outfit because your makeup will be your fashion statement!” said Port.

Priceline Pharmacy Makeup Director, Rae Morris, said “What I love about these looks is that they are achievable. They use a range of affordable products, easily available at your local Priceline, and you don’t need years of experience to be able to make them work for you. They are also really adaptable – you can play them up or down depending on how intense you want the look to be, and it’s easy to make them work just as well for different skin tones and age groups. These looks are also incredibly current and on-trend, so expect to see them everywhere from runways and magazine editorials to red carpets and music festivals.”

The Festival of Beauty campaign is a celebration of all things beauty. Head to priceline.com.au to get all the information on each look, plus tips and tricks from ambassadors Whitney, Rae and Sam.


boohoo.com hooks up with singer Charli XCX

Global online retailer Boohoo.com is delighted to announce an exciting and exclusive collaboration with Pop sensation Charli XCX.

Charli XCX will be designing her first clothing collection for boohoo.com set to launch with a capsule collection in time for the party season.

The collaboration with boohoo.com will see Charli XCX design 3 collections which will include glamorous and sexy dresses, matching separates, funky knitwear, tees accessories and other apparel over an 18month period inspired by her 90’s kooky style.

‘We are thrilled to be collaborating with Charli XCX and to be the first fashion brand to work with her in this way. Our customers love her music and her style as such; she is a perfect fit for the brand. The synergy between Music and fashion grows stronger daily and at boohoo.com, we are excited to be able to help further bridge this gap and bring some amazing fashion to our customers at very affordable prices.

Charli will be designing the collection and we will be sharing our fashion experience with her to develop a range fans and customers alike will love. “Carol Kane & Mahmud Kamani” CEOs boohoo.com

I had so much fun designing pieces for the Boohoo winter collection. I can’t wait to get it out there and to wear it myself. It’s sparkly cute and sexy. I hope everyone loves it! “Charli XCX”

The 20 piece collection with a selection of curated accessories launches Oct 26TH on boohoo.com


Samantha X launches her 'Angels' escort site

Journalist turned high-class escort, Samantha X, is redefining the reputation of the sex industry, launching her own brand of elite escort agency, Samantha X Angels. Based on three key promises; integrity, class and sophistication, the agency now employs 12 women ranging from their 20s to their 60s and includes a grandmother, a survivor of a life threatening illness and an aspiring lawyer, all of whom have sought out a new career in the world’s oldest profession.

Samantha X’s own, very public, ‘coming out’ as an escort in the media and in her book Hooked: Secrets of a High-class Call Girl, polarised the public.  The mother of two went from quietly earning $5,000 a night to having her story plastered on media outlets worldwide, making her Australia’s most controversial ‘escort mum’. But the most common responses she received came from smart, educated and professional women looking for advice on how they too could get started in the industry.

Exploring the idea of starting her own agency, Samantha put a call out to interested women.  She was inundated with applications from around the world. After an extensive recruitment process, Samantha has narrowed her “Angels” to 12 women from all walks of life, sizes and personalities – one is an aspiring lawyer, another survived a life-threatening illness, and then there’s the grandmother of six.

“My Angels are intelligent, professional women. Most have backgrounds in the corporate world and most are university educated,” says Samantha. “The majority of clients want warmth, understanding, companionship and conversation just as much as anything else, so that’s what I was looking for, not perfect looks or a particular dress size,” she said.

Each Angel undergoes coaching and mentoring by Samantha on what to wear, how to listen, etiquette, what lingerie men prefer, as well as how to trust their intuition and manage the date. Clients pay for the quality time spent with an Angel (not from a price list of sex acts) and are charged $800 an hour for the privilege or $4,500 for the night.

Meet the Angels:

Cathryn, 61, is a married grandmother of six. “I love men and being an escort is something I have always wanted to try,” she says. “When I was accepted, my husband said he wanted to punch the air and scream, ‘My wife’s an Angel!” The clients I’ve seen so far have been absolute gentlemen and my husband is my biggest supporter.”

Meanwhile, Jane is in her 40’s, is single and hails from the corporate world. “I am getting paid to be treated like a goddess,” she says. “The clients and I have intelligent conversation and laugh a lot. The sex isn’t why a lot of them are there, in fact, I have a client who prefers to chat over a cheese platter and wine for most of the time!”

Samantha X says that sex is big business, and whether people like it or not, the industry will continue to exist. “Men in my experience are sick of watching unrealistic porn on their computers. In a world of technology where we are less connected emotionally and physically than ever before, men seem to be starved of affection and intimacy. That’s where we come in.”

While Samantha’s focus is now her Angels, she does still see the occasional client for $1,500 an hour. “I don’t see many new clients these days purely because I don’t have the time,” she says. “But there are a few long-time clients that I truly love like old friends.  I can’t bring myself to let them go!” 

“This is the profession I have loved more than any other,” says Samantha.  “It has taught me compassion and patience. It has taught me that the most beautiful souls are hidden under the most unlikely shells and not to judge someone on appearance alone,” she said. 

Samantha says she is looking forward to passing her “wisdom” on to her Angels over the coming months and years.  “I’ve taught them that this profession, while lucrative, has good days and bad, highs and lows, just like any job. It’s not always champagne and fine dining, but being able to connect with a human being on a real deep and emotional level.”

Samantha also has plans to cater to female clientele with the exciting new addition of Samantha X Heroes, her male escorts, set to launch before the end of the year.


TopShop unveils newest collection

The cult appeal of UNIQUE invokes the glamour of classic British style, translating the essence of TOPSHOP’s distinctive and far-reaching hold on forward-thinking fashion into wearable, investment pieces.

The Fall Winter collection offers a fresh take on the emerging nostalgia for handsome British craftsmanship. Autumn brings an alluring, easy-going new mood: Retro references are re-energised with unusual texture pairings – broderie anglaise, snug shearling and glistening silver brocade define a confidently feminine attitude