You'll never guess which Aussie state wear the highest heels

Australians wear above global average heel height.

Globally, the average heel height is 7cm, but Australian shoe lovers wear, on average, an 8.3cm heel.

West Australian women wear the highest heels on average of all the states.
South Australians and Canberrans wear the lowest heels.

Queenslanders are most likely to choose flats

Women from New South Wales like their heels high.

They are the most likely to choose mid-height heels (7cm) and second most likely to choose high heels (10cm). They are least likely to choose flats and kitten heels (5.5cm).


Victorians are the most likely to choose high heels (10cm)

South Australians are most likely to choose kitten heels (5.5cms)

South Australians are most likely to choose kitten heels (5.5cms)

Trend commentary:

Jodie Fox, co-founder of Shoes of Prey, said that as customisation in fashion has become mainstream in the past few years, new trends are becoming evident in the data Shoes of Prey has collected. 

“It’s interesting that despite a relatively homogenous fashion offering around Australia in high street stores, there are clear distinctions in preferences for different heel heights and shoes between the Australian states. Each state definitely has its own shoe identity. 

“The average preferred heel height is declining around the world – down to 8.1cm from 8.9cm in the last two years.

“The global decline in average heel height can, in part, be attributed to the fact women can now choose a heel height that suits them. 

“It’s not a one-size fits all industry — the styles available in store can be too high, too low or simply just not right for that person’s needs. With the rise of customisation in fashion, we are seeing women choose shoes and heel sizes that suit their needs without compromising on their preferred design.

“The resurgence of fashionable brogues, which we’ve seen all over the runways and on fashion bloggers the past few years, are also a key driver in the decline. Oxfords are certainly one of our most popular shoes.

“Heels will always be in fashion though, and this spring I expect to see the trend of dainty stiletto sandals with ankle straps dominating the turf at Spring Racing Carnival. 

“But certainly a much wider range of heel heights are now considered just as fashionable — shoe-lovers who still want high-end fashion, with a few customised tweaks to a traditional high heel, can get the perfect solution,” she said.


How does it feel to be Topshop’s campaign girl?

It’s 100% cool. I just love anything Topshop. I’m the biggest fan because it never feel forced or posed – which I think is very much my style too. 

How would you describe your style?

I like to say casual chic because I have to be comfortable, but also like to stay on trend. My Met Ball after party look was a Versace mini dress with adidas trainers – I like mixing glam and casual.

How was it shooting Taylor Swift’s ‘Bad Blood’ video?

Absolutely epic. I’ve never been on a production that huge. What people don’t understand about how massive it was is that none of those were green screens they’re all real sets – so the effort that Taylor and Joseph put in to make it seem like a real badass secret agent training camp is real. It was like the supermodel Hunger Games. 

You’re also part of the Instagram generation – what do you and your friends love so much about it?

It’s about being able to look inside worlds that you wouldn’t normally experience. I like following graffiti artists and musicians because it gives me a new insight. It’s not even about celebrity versus no celebrity – one of my best friends sisters is travelling the world saving whales and she’s posting underwater pictures everyday – and she’s not a celebrity, but it’s completely cool. It’s cool to work in a generation where we have that tool. 

What’s do you think it’s like being a model in 2015, compared to say the ‘90s supermodels?

I’ve heard from a lot of people in the industry that the supermodel is coming back, which is really exciting for me. For a long time you would see a girl for one season and then you’d never really hear about her again. Now models are getting to create a fanbase that keeps them around.

Any other secret talents?

I’m a real geek about criminal psychology. I have no idea where that came from – my mom used to catch me sitting home at 9 years old watching Forensic Files instead of the Disney channel. And she was like – my daughter’s either brilliant or really weird!

Model Samantha Harris takes on Priceline role

Priceline Pharmacy is pleased to announce that stunning Australian model Samantha Harris has become the newest Priceline Pharmacy Sister, joining actress Ada Nicodemou, media personality Ita Buttrose and the Adelaide Thunderbirds Netball team.

Samantha has previously been an ambassador for Priceline Pharmacy’s 2014 You Beauty campaign, but this move will see her work with the brand in an ongoing capacity for the next 12 months.

Samantha said of the announcement “I’m thrilled to be working with Priceline Pharmacy as a Sister. Their campaigns are always so fun to be involved with and working with the team there is always a great experience. I was so excited about the role because I love shopping at my local Priceline Pharmacy – there is such a great range of products that I know I can walk into any store and find something that will suit me!”

Naomi Watts goes from film to fashion

AFTER a very successful collaboration, Aussie fashion brand Sportscraft have announced their continued partnership with iconic Australian actor Naomi Watts, launching a striking Spring campaign.

This season was a family affair, with the campaign shot by Naomi’s photographer brother Ben Watts. The siblings were right at home shooting together; Naomi very much at ease and relaxed with her brother behind the camera.

The campaign captures the exquisite 47-year-old shot beachside, looking bright and fresh in a collection of pieces that celebrate the change of season, and reinforce Sportscraft’s commitment to the quintessential Australian lifestyle.

“It’s great to be back with Sportscraft for the spring summer season. I’ll never forget growing up in Australia by the beach. Shooting this campaign brought up treasured memories and feelings of nostalgia,” says Ms Watts.

Naomi’s family moved to Sydney when she was a teenager and at high school she met Nicole Kidman, with whom she co-starred in Flirting (1991).

Watts’ movie career took off in 2001 with David Lynch’s Mulholland Drive, followed by two The Ring films, 21 Grams (2003), Peter Jackson’s remake of King Kong (2005), Eastern Promises (2007) and The Impossible (2012), for which she received her second Academy Award nomination.

“We’re thrilled to have Naomi back as our ambassador for spring summer. Her timeless style and sophistication perfectly embodies the Sportscraft brand”. Adrian Jones, CEO of APG & Co said.

“I love working with my sister. It’s been a while since I shot with her, so I was really excited to be a part of the team working on an Aussie brand that’s really become an institution,” said Ben Watts.

The new collection focuses on beautiful fabrication, textures and uplifting colour to signify the start of spring with flashes of mandarin that are paired back with freshness in crisp ivory, duck egg and bold Prussian blue.

Design detail, prints and texture play a big role for spring and are shown in delicate pleating, tropical leaf and floral motifs, and soft lightweight knitwear.

Sportscraft Signature showcases sophistication in tailoring, tied together with clean nautical lines including statement crop jackets which are worn easily over a bright twist front dress or delicate drapefront shirts.

The spring summer season will conclude a historical year for the 101-year-old Sportscraft brand as it zooms into century two, continuing to celebrate Australians and our unique way of life.

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