Australian mums combatting 'Kitchen Chaos' by outsourcing to online food delivery services

The emerging trend of Australian families outsourcing household meal-planning and grocery shopping is a growing trend.

Innovative online food delivery services are helping to ‘ease the increasing pressures’ of balancing busy work and home lives.

The results of a two-week kitchen challenge set by My Food Bag, and tailored for Australian mums, revealed meal-planning and grocery shopping top the list of the most dreaded weekly household tasks, along with ironing and cleaning the family bathroom.

In order to curb the stress and pressure of the weekly shop, the research found families are now looking at outsourcing the task via innovative online food delivery services, in order to regain time and balance that is often lost.

MyfoodBag.com.au, Australia’s premium food delivery service, challenged Sydney mums to put My Family Bag to the test and trial how the premium home delivery service combats the “what’s for dinner?” dilemma that many mum’s face on a daily basis. The solution – to alleviate the long hours spent battling away in the supermarket and kitchen.

“Grocery shopping is definitely in my top five most hated tasks,” says Heather, wife and mum of four kids juggling full time work and an extremely busy home life. “It’s only marginally behind ironing, cleaning toilets, and changing the sheets on the top bunk – The less said about it, the better!”

My Food Bag challenged a group of Sydney mums to plan, shop and cook a menu of five dinner meals for their families on a grocery budget of $160; following the same process they would in a normal working week and to report the challenges they faced. They then were asked to compare their experience to their My Family Food Bag, delivered to their door. The delivery included five (5) fast, easy, nutritious and inspiring recipes planned by its team of experienced chefs and dieticians and, included fresh, seasonal and local Australian grown ingredients.

The research found two of the biggest challenges contributing to dissatisfaction and stress in the kitchen were –

  • The time required to plan, shop and create week night meals which are healthy, fast, delicious and nutritious
  • A lack of inspiration and creativity in the kitchen, resulting in mums reverting to boring family staples when faced with no time and the need to cater to the fussy palates of little eaters

Jodi, a mother of four from South-Eastern Sydney claims, “Meal planning, list writing, shopping and unpacking with kids is by far my most challenging job as a mum and I don’t think my husband fares much better… This week alone, it took him almost five hours to plan, shop and unpack for just five dinners. There’s got to be a better way!”

Innovative premium food delivery service My Food Bag offers families the convenience of fast, easy recipes and the fresh seasonal, Australian produce to create them delivered to their doorstep weekly or fortnightly. The My Family Food Bag the mums were challenged to trial is one of three food bag options aimed at helping busy parents to out-source the planning and shopping time required to put healthy and delicious meals on the table, as well as inspiring the cook with new twists on familiar family classics.

“I often think how nice it would be to have someone to help with the dishes, fold the ironing – to lend a hand and ease the pressure a little. My Food Bag goes a long way towards meeting this need. It’s like some nice person has said ‘Don’t worry, I’ll plan some yummy meals and shop for you. You just cook them up and enjoy them with Dave and the kids,” said Isobel, a mother of three from the Northern Beaches of Sydney.

All the products offered by My Food Bag are underpinned by the Nude Food philosophy, developed by International Celebrity Chef and My Food Bag Co-Founder, Nadia Lim. An award winning author of four best-selling cook books and a trained dietician, Nadia claims the benefit of outsourcing the planning and shopping for your weekly family meals is not only saving on time and guaranteeing flavour, but also ensuring your family is eating a healthy, nutritious balanced diet – which is something that can be sacrificed for speed and taste during the time poor week.

“Australian parents face an incredible amount of stress and pressure to balance their commitments at work and home. As a mother-to-be, I’m often baffled by how they cope with busy and fulfilling work lives, while also juggling school runs, homework, extra-curricular activities and feeding their growing families healthy and nutritious meals. This was in-part the inspiration for starting My Food Bag, to offer parents a helping hand in what seems to be for many the most stressful room in the house, the kitchen!”


David Beckham unleashes new campaign for H&M: Modern Essentials

Style icon David Beckham has shot his latest H&M campaign for the launch of the spring 2016 Modern Essentials selected by David Beckham collection. The commercial was shot on the streets of Lisbon, where David realises that everyone wants to dress just like him. The new Modern Essentials selected by David Beckham collection will be available in store February 18.

It’s the second time David has worked with director Fredrik Bond, taking on the theme of their last commercial where comedian Kevin Hart dressed exactly like David. In this new film, David leaves his hotel to discover that everyone around him is wearing the same as him, including skateboarding kids, a baby, a grandma, and every man in the city. The film will be accompanied by a print campaign shot by Mario Sorrenti.

The campaign highlights David’s role as a style leader to millions of men around the world. For David, it’s about mixing the traditions of menswear with fresh ideas that move menswear forward. The pieces he wears in the film, all selected by David from the Modern Essentials collection are the perfect example of his timeless style.

“I always have the best time shooting H&M campaigns. They really understand my style and my sense of humour. It was great to wear such sharp pieces from the Modern Essentials range while having such a good time,” says David Beckham.

The campaign is the latest for the Modern Essentials selected by David Beckham range. Each season sees David select his favourite pieces from the Modern Essentials menswear collection at H&M, creating a wardrobe of updated staples and new classics that men can rely on throughout the whole season. The new collection will be available at all H&M stores that carry menswear on February 18.


New TopShop denim campaign just released

TOPSHOP launches the global Spring Summer 2016 Denim campaign, which sees the return of the brand’s stellar Holiday line-up, with new addition Steffy Argelich joining the gang – showing how to wear denim right.

The campaign celebrates the new generation of supermodels and shows TOPSHOP’s customers how to adapt their own personal shape and style to their denim.

What they wear; (in order left – right)

  • STEFFY ARGELICH (wearing JAMIE – High-waisted skinny ankle grazer)
  • SOPHIA AHRENS (wearing LEIGH – Super soft mid rise skinny)
  • BELLA HADID (wearing ORSON – High rise slim leg)
  • IMAAN HAMMAM (wearing MOM – High-waisted authentic tapered fit)
  • GRACE HARTZEL (wearing BAXTER – Low rise slim leg)
  • ANETA PAJAK (wearing STRAIGHT – Authentic straight leg)
  • MARGA ESQUIVEL (wearing LUCAS – Slim relaxed boyfriend)

 

TOPSHOP Creative Director, Kate Phelan says: “For the Spring Summer 2016 Denim campaign we have looked to this stylish and cool girl group once again, perfectly demonstrating how to inject individual style and mood to your jeans. The campaign highlights the versatility of TOPSHOP’s extensive denim range, proving that there is a perfect fit for every TOPSHOP girl.”


Perrier-Jouet celebrates with a champagne summer

Champagne Perrier-Jouët has released the latest vintage of its iconic and highly acclaimed prestige cuvee in Australia, Belle Epoque 2007.

Set to be one of the most sought after vintages of the Belle Epoque cuvee in the last 20 years, the champagne will be available at Australia’s most iconic restaurants, hotels and fine wine stores in Australia.

Respected Chef de Caves Herve Deschamps said of the 2007 Belle Epoque, “It is a crystalline vintage whose subtlety and generosity highlight the precision of the Belle Epoque signature style.”

Belle Epoque remains the iconic expression of Perrier- Jouët’s floral, stylish and diamond cut style, hallmarked by the finest Chardonnays in the Côte des Blancs, benefitting from two centuries of winemaking expertise in the art of vintage. It is a beautifully elegant wine that closely mirrors the spray of white anemones adorning the bottle designed by Emile Gallé in 1902.

Commenting on Belle Epoque 2007, Deschamps says: “It is an epicurean wine. It reflects the Perrier-Jouët Art of Vintage and is the result of a unique and astonishing year, marked by a very mild winter and an exceptional spring.”

The 2007 Belle Epoque cuvée is an assemblage comprising 50% Chardonnay from Cramant, Avize and Chouilly, bringing freshness, minerality and floral notes to the blend. The generosity and fresh fruit notes come from the 45% Pinot Noirs from Mailly, Verzy and Aÿ. Deschamps also chose to add 5% Pinot Meunier from Dizy to add ripe fruit aromas and extra roundness to the finishing touch of the final cuvée.

The wine is aged for six years in Perrier-Jouët cellars before disgorgement and is then given a light dosage of 9g/L.

The release of the 2007 vintage signals the start of an impressive year of partnerships for the much-loved brand, which has increased its presence around Australia in some of the country’s most prestigious locations and venues.

In recognition of Perrier-Jouët’s prestige credentials it is now the signature champagne of One & Only Resorts Hayman Island and QT Hotels nationally, as well as renowned Australian restaurants Icebergs Dining Room + Bar, Guillaume, Café Sydney, and Vue De Monde.

In addition to its presence in these flagship venues, Perrier-Jouët offers a number of uniquely designed gift packs which would make a memorable gift this Christmas. These include the prestigious Belle Epoque historic flute set, Grand Brut twin flute set as well as the InBloom Fresh pack designed by Benjamin Graindorge, which are available in fine wine stores this season.

Perrier-Jouët Belle Epoque 2007 RRP $299

Available in all fine wine stores including Dan Murphy’s and Vintage Cellars nationally and in restaurants, hotels and resorts including Icebergs Dining Room + Bar, Vue de Monde, Guillaume, Café Sydney, The Champagne Room at The Keystone Group’s The Winery, BLACK by ezard,One&Only Hayman Island Resort, QT Hotels, InterContinental Double Bay and the Langham Melbourne.


Mario Testino stays at one of Sydney's most luxurious beachside penthouses in PACIFIC Bondi Beach

Internationally renowned and highly acclaimed fashion and portrait photographer, Mario Testino, recently stayed at the stunning PACIFIC Bondi Beach Lighthouse penthouse as the guest of Vogue Australia. Testino was here to shoot a special Vogue Australia issue for the April edition and resided along the famous Bondi strip during his stay. Furnished by Hub Furniture and styled by SJB Interiors, the exquisite penthouse apartment is part of Bondi’s most beautiful residential, hotel and retail development, which has just been completed.

With unsurpassable ocean views, Lighthouse 511 has a total area of 457sqm with a 165m2 northerly terrace facing iconic Bondi Beach. The two-storey penthouse epitomizes a sophisticated relaxed beachfront living environment encapsulating beautiful finishes, fittings and access to services.

It’s been an exciting month for PACIFIC Bondi Beach. With the development completed, residents and tenants have started to move in and enjoy unique access to customized concierge services. Boutique hotel, QT Bondi also opened this month and with its eclectic mix of design, artwork and video installation by Shawn Gladwell offers style and luxury with a touch of quirk, blending in with the laid back lifestyle of Bondi.

Iconic Sydney food retailers – SCOOP Wholefoods, Anita Gelato and Parisi – have already launched their new Bondi stores in the development. Cult menswear brand Saturdays NYC has unveiled its first Australian store at PACIFIC and Face Plus, Gold Gym and anticipated restaurant to follow soon.