W Brisbane Premiere Party: All That Glitters is Golden

W Brisbane has hosted the hottest event of 2018, the W Brisbane Premiere Party, ‘All that Glitters is Golden.’ Officially popping the bottle on W Hotels re-entry into Australia, guests with a ‘Golden Ticket’ were flown in for the memorable event.

The black carpet was rolled out for over 800 guests who were entertained throughout the evening with exclusive performances by ARIA Award winning pop powerhouse The Veronicas, Brisbane born Indie band Confidence Manand electro DJ duo,The Twins.

A star-studded line-up included Alli Simpson, Playing With Keeps star, Olympia Valanceand model and singer, Erin Holland. Along with local guests, Bianca Dye, The Voice’s Luke Kennedyand Naomi Price and bloggers Aicha Robertson(The Fashion Heist), Prudence Kate andChristie Sutherland.

W Brisbane’s Golden Pineapple Caravan made its last appearance, accompanied by uber fabulous Drag Queen Decoda Secretand larger than life performance artists that welcomed guests and amplified the party. The media wall sparkled gold with an iconic W sign, becoming the perfect back drop for the well-heeled guests and chic celebrities.

Champagne flowed all night, delectable grazing tables of cheese and local produce on the menu and Aussie favourites BBQ prawn skewers served later in the evening at WET Deck. The cocktails kept on coming, with the W Mezzo Mezzo Martini (Espresso martini) and mango daiquiri guest favourites throughout the evening.

A wall of golden streamers led guests into private themed rooms. Behind one door a Champagne Bubble Bath and behind another a Brisvegas Snow Dome filled with glitter and a Brisbane skyline backdrop – worthy of an Insta-snap.

To get even closer to the music, VIPs were treated to an exclusive, unplugged and intimate performance by The Veronicas in the Extreme-WOW suite on Level 33.

The party didn’t stop with guests fueled until 2am at the official after party held in Living Room Bar with killer tunes and pulsating beats by W Brisbane’s Music Creator, Kane Dignum.

W Hotels is known for hosting some of the hottest parties around the globe, and the W Hotel Premiere Party is renowned for putting the host city on the map. After opening in June, W Brisbane has fast become Australia’s most talked about hotel with the Premiere Party just one of many stellar events to come.

Source: W Hotels

lululemon and the National Gallery of Victoria join forces for a summer of mindful activities

Get ready Melbourne, athletic apparel retailer lululemon has teamed up with the National Gallery of Victoria (NGV) to bring yoga to one of Melbourne’s most iconic organisations.

In a major milestone for the brand, lululemon is celebrating 20 years of innovating product, getting sweaty and elevating communities. Founded in 1998, lululemon has come a long way since its inception as a small design and yoga studio in Vancouver, growing to over 400 stores in 12 countries around the world.

As part of the celebrations, lululemon will present a summer of yoga and active experiences at the NGV. 20 weeks of programming will be on offer, including a selection of yoga, meditation and mindful practices led by lululemon’s Melbourne ambassadors.

“We are thrilled to be partnering with such an iconic Melbourne institution to celebrate the 20th birthday of lululemon. Our roots in yoga run deep, so our partnership with the National Gallery of Victoria is a great opportunity for us to share an integral part of our culture with our community. We are very much looking forward to curating this program and sharing it with the community”. Paul Tinkler, Managing Director lululemon Australia & New Zealand.

”We are delighted to partner with lululemon to create a program that offers our audiences the opportunity to reflect and be present in the tranquil spaces of the NGV’s galleries and garden.” Tony Ellwood, Director, National Gallery of Victoria.

lululemon’s manifesto (a selection of words printed on their bags and collateral) has been an iconic, visual representation of the brand and an ever-evolving mantra since its inception. Undergoing a refresh for the 20th birthday, the manifesto aims to spark conversations and remind guests to practice self-care and be mindful.

Full details of the partnership can be found at 20yearsoflululemon.com.au

Source: Lululemon

Berlei break stigma around breast sexualisation

A staggering 40% of Australian women don’t wear a sports bra while exercising, a recent survey* has uncovered. With 54% of women expressing concern about their breasts sagging later in life, the importance of educating women on investing in a supportive sports bra is more prevalent than ever.


Berlei have launched their Spring Summer 18’ Sport collection with a provocative TVC demonstrating the impact different sports have on women’s breasts when they are not wearing a supportive sports bra. Aiming to empower women to care for and invest in themselves by choosing the right sports bra for their chosen sport or favourite type of exercise, Berlei hope to get women thinking about their sports bra like an essential piece of sports equipment.

Most women don’t realise the impact that active movement can have on their sensitive breast tissue. It’s been reported that an astounding 43% of women are unaware that not wearing a supportive sports bra while exercising can contribute to breast tissue damage that can cause breast-sagging later in life.

Working with the Australian Institute of Sport (AIS) and their biomechanics team for over 20 years, Berlei have finessed the fine art of ensuring their bras provide the correct support for whichever sport women choose to undertake, whilst still looking stylish. Designing their bras with compression and an encapsulation support system, the technology separates the breasts and supports each one individually within its own cup.

Head Designer for Berlei Innovation, Adele Kershaw said, ‘Most women are conscious about how their breasts feel during exercise because they can bounce around, feel uncomfortable and painful, however they are often unaware of the damage that can happen below the surface to the soft tissue and delicate Coopers ligaments inside their breasts if they don’t have the correct support. Women are aware of the need for different equipment such as footwear and clothing for different sports, but they need to be aware of the importance of wearing the right sports bra for different sports to prevent this damage.’

Adele continued, ‘Our research shows that breasts move differently depending on the sport or activity women are doing, however an astounding 76% of women admit to wearing the exact same sports bra no matter what the activity is. We hope through this campaign we bring to light the importance of wearing the correct sports bra during different exercise activity and encourage women to prioritise their breasts by choosing the correct support when it comes to sport.’

Berlei are the only bra brand in Australia that is tested, endorsed and approved by the AIS, delivering bras that reduce breast bounce by up to 60%. The Support Factor Rating system created with the AIS helps women choose the right sports bra for their sport from low impact to extreme impact activity.

Berlei’s Spring Summer 18’ Sport campaign aims to empower women to invest in themselves. The new TVC dramatises the impact playing different sports can have on breasts by drawing a correlation between the impact that’s seen on soccer, basketball and tennis balls on slow motion replay. The dramatisation urges women to stop their breasts playing their own game.

Source: Berlei

Inside the Tory Burch party in Sydney

Local Australian editors, VIPs and customers, along with Michel Gonzalez President for Tory Burch APAC celebrated the company’s growth into the Australian market with the launch of its first boutique in Sydney at Westfield Bondi Junction, known as one of the city’s key, luxury shopping destinations.

The evening began with an in-store cocktail party for customers at the new boutique, allowing guests to explore the retail space, whilst enjoying champagne and canapes.

Following the in-store event, Michel and the Tory Burch team hosted an intimate dinner at Chiswick Woollahra, a much loved Sydney restaurant. Guests included Anna Feller, Romy Frydman, Aileen Marr, Katherine Green, Penny McCarthy, Naomi Smith, Rachel Wayman, Zara Wong and Lee Oliveira.

Several guests wore pieces from the Tory Burch collection:

Romy Frydman wore Fall 2018 Michaela caftan in multi patchwork
Anna Feller wore Pre-Fall 2018 Sasha dress, Sofia blouse and the Half-Moon micro satchel
Katherine Green wore Pre-Fall 2018 Bianca dress in geometric patchwork
Zara Wong wore Pre-Fall 2018 Hollis cardigan and skirt
Penny McCarthy wore Pre-Fall 2018 Kimberly tunic and tie-front printed beach pant
Aileen Marr wore Pre-Fall 2018 Nicola dress

The Westfield Bondi Junction boutique opening marks the beginning of the brand’s expansion in Australia, which brings Tory Burch’s unique design sensibility to the region. The brand already has a strong Australian customer base with women shopping the collection while traveling to cities around the world, in addition to the strong following on social media; its fragrances with Estée Lauder launched in the region last year in anticipation of the store’s opening. In addition, shoes and handbags will debut at select David Jones locations and on the department store’s e-commerce site in August.

Source: Tory Burch

Sheraton on the Park celebrates two wins at World Travel Awards

Sheraton on the Park has been recognised amongst the world’s best hotels, collecting two major accolades at the prestigious 25thannual World Travel Awards (WTA).

Sydney’s grand five-star hotel was awarded Australasia’s Leading Hotel and its Royal Suite named the best suite in Australia at a gala black-tie dinner in Hong Kong last night.

 The impressive honours highlight the hotel’s continued commitment to excellence, with each award voted for by travel and tourism professionals from across the globe, as well as guests.

 The recognition follows Sheraton on the Park being named Redeveloped/Refurbished Hotel of the Year at the 2018 Tourism Accommodation Australia NSW Awards for Excellence in July.

 “We are truly honoured by this prestigious award,” said David Fraser, General Manager. “The team has worked diligently to establish Sheraton on the Park as the premier luxury hotel in Sydney and these awards are the result of their tremendous work.”

The double win also comes as the hotel unveils its new-look dedicated events floor after a multi-million dollar renovation.

Long regarded as Sydney’s premier events address, the new design reflects the hotel’s sophisticated heritage.  Bold and elevated finishes bring a contemporary take on elegance to ensure Sheraton on the Park remains the ultimate preference for stunning events.

The renovation of the Grand Ballroom, Hyde Park Room, Phillip Room and pre-function area on the second floor follows the recently completed $45million refurbishment of the hotel’s 558 guest rooms, suites, bars and executive club lounge.

Established in 1993, the World Travel Awards acknowledge, reward and celebrate excellence across all sectors of the tourism industry. Today, the WTA brand is globally recognised as the ultimate hallmark of quality, with winners setting the benchmark to which all others aspire.

Each year, WTA covers the globe with a series of regional gala ceremonies staged to recognise and celebrate individual and collective success. Regional winners will compete for the world’s best title at the grand final ceremony in Lisbon, Portugal in November.

For more information on Sheraton on the Park visit www.marriott.com/hotels/travel/sydsi-sheraton-on-the-park/

Source: Sheraton