Action queen Michelle Bridges & BIG W turn fitness into (affordable) fashion . . .

 

Was just having this conversation with some pals yesterday. Sure, we want to start exercising, in some kind of earnest way, but have no idea what to wear without looking like complete and fitness dorks.

Enter the marvellous Michelle Bridges and her super-duper new collection of fitness 'stuff' . . . So popular, it's walking (and running, boom-boom) out the door of Big W stores. And it's only just landed on the racks.

Here is what the collection is all about . . .

'Celebrity personal trainer Michelle Bridges has combined her passion for fitness and years of experience to create a range of fitness apparel, footwear and exercise equipment for BIG W named ONEactive by Michelle Bridges.

“ONEactive was designed with everyONE in mind – whether you’re already in shape or just starting on your fitness journey, if you want to walk, do weights, or dance”, said Michelle.

The ONEactive by Michelle Bridges range features workout apparel that is designed to flatter with pops of vibrant turquoise and coral against black, white and grey. Choose from chic colour contrast details, on-trend cut outs, high performance racer backs and supportive contouring panels.

Michelle said, “One of my favourite tips for kick starting your fitness is to put your workout gear on first thing in the morning - you’ll move quicker. You’ll be more inclined to be more active throughout the day”.

“That’s why the range is designed to be good-looking enough to wear on the school run or the café as well as perform while you work out. And of course, it was important that everything was high quality, but still affordable”, she said.

Each piece is built to perform. From moisture wicking, quick-dry fabrics rich in elastane for mobility and holding their shape, right down to the “seamless” feel flatlock seam detail that creates smooth lines for maximum comfort. It was designed specifically to flatter women of different body shapes, with styles in sizes 8-16 and 18-26, and priced between $15.95 and $35. Footwear in coordinating colours is available from just $30.

“Because circuit training is one of the best ways to get in shape the range can make up a simple circuit at home. Having it right there means it’s ready to go when you are – no excuses - and each piece comes with a DVD of me showing you how to use it for maximum results,” said Michelle.

For store locations phone 1300 244 999 or visit www.bigw.com.au '

 


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