Pacifico Optical Collaborates With Man of Many

Luxury Australian eyewear label Pacifico Optical has collaborated with men’s lifestyle publisher Man of Many to create two limited edition unisex frames which will be sold exclusively online and via the brands summer pop-up store, shop 1, 95 Roscoe Street, Bondi Beach.

“I was looking to work with somebody outside of the immediate design category when I met with Scott and Frank for various other trajectories. It dawned on me then, these guy’s aren’t only in touch with my target market, they are my target market.” says Pacifico’s artistic director, Alain Guglielmino.

Frank Arthur and Scott Purcell publish one of Australia’s leading men’s platforms and were finalists in Mumbrella’s Consumer Publication of the Year award 2017. Man of Many rank’s in the top 15 influencers in Australia.

Man of Many’s relationship to Pacifico Optical began long before the collaboration was first tabled in 2017. As publishers of the male-focused editorial site their knowledge of the eyewear market and overall fashion landscape is second to none.

“We work closely with a lot of eyewear brands, most of which are subsidiaries of the luxury manufacturers — Luxottica, Marchon and Safilo Group — so when we first discovered Pacifico we were surprised at the truly high-end product a local artisan was able to produce.” says Man of Many publisher, Scott Purcell.

Guglielmino took his production education from the factories in Italy and merged it with formal design training in visual arts and engineering. Now a successful artistic director in his own right, he blurred the lines of traditional design to create the frames, and injected a little Aussie intuition into the process.

“The boys indicated the style of frame they felt was most relevant to their aesthetic, and I suggested that we tweak the frames proportions in ways to come up with an entirely new model.” adds Guglielmino.

The sunglass model used was the brands iconic Buckler round-frame fashioned from Italian-cast Mazzucchelli acetate. Arthur and Purcell carefully considered the colour-coding process of matching acetates and lenses, while Guglielmino worked on refining the overall shape.

“I wanted to take transparent frames, which are so on-trend, and move away from traditional clear and Champagne colours. I chose a golden-amber acetate to reflect summer and the Australian beach culture, and contrasted the frame with bottle-green lenses to reflect the ocean.” says Purcell.

A Man of Many wordmark logo has been added to the inside of the frames arm, while an engraved M monogram replaces the traditional horizon cut-out detail of regular Pacifico frames.

“The shiraz-colour are a modern take on fashionable black high-gloss sunglasses. Under the light you pick up the rich red tones, but against the face they’re less bold and retain a subtlety.” adds Arthur.

The Pacifico Optical x Man of Many collaboration frames are limited to 100-only of each colour-way and will be sold exclusively online at Pacifico Optical; https://www.pacificooptical.com and Man of Many; https://manofmany.com, and for a limited time via the Pacifico Optical summer pop-up, shop 1, 95 Roscoe Street, Bondi Beach.

Source: Pacifico Optical


Qantas announces daily Melbourne - Denpasar service

Qantas has today announced it will begin a new daily Melbourne – Denpasar (Bali) service from 23 June 2018 with fares available for sale.

Operated by a Boeing 737-800 aircraft, the new Qantas route comes as Jetstar increases its Melbourne-Bali flights from ten per week to twice daily.

Today’s announcement complements Qantas’ year round daily Sydney – Denpasar service and reflects strong demand from customers who want a full-service experience travelling to one of Australia’s most popular holiday destinations.

Qantas’ Melbourne – Denpasar service will be operated by a two-class Boeing 737 aircraft, with a checked baggage allowance, inflight entertainment and food and drinks all included as part of the fare.

Together with Jetstar the Qantas Group will now offer customers 84 return services to Bali from across Australia – the largest international airline group to operate on the island.

Comments from Alison Webster, CEO Qantas International:

“As a Group, we’ve built flexibility in to our network to respond to growing demand where we see it.

“Bali is a very popular holiday destination which caters to different budgets and tastes and with more services between the two countries, we are able to provide customers with greater choice.

“In the last five years, we have seen the number of Australians travelling to Bali more than double, with Qantas and Jetstar carrying one point six million customers between them in the last year.

Source: Qantas


The Bali Bible to encourage Bali tourism

Australian travel startup, The Bali Bible, Instagram sensation, Steph Claire Smith and a raft of Balinese businesses today launch a once in a lifetime holiday experience to encourage tourists back to Bali.

Since the volcanic eruption of Mt Agung last year, tourism numbers have dropped considerably to the island with reports indicating it could lose up to $665 million in tourism revenue as a result.

Keen to help Bali‟s recent declining tourism, founders of Melbourne-based travel website The Bali Bible, have teamed up with its partners and networks to inspire travellers with three getaways to Bali worth up to $100,000.

“Having worked with many businesses and individuals in Bali over the last eight years, we really see the impact an event like this has on locals and their businesses,” said The Bali Bible co-founder Simon te Hennepe.

“Relying almost completely on tourism revenue, the amazing people of Bali who create experiences we all enjoy are feeling the pinch right now, we thought what better way to help than offering an unbelievable holiday experience in one of our favourite destinations,” he said.

The competition will give away three incredible escapes to Bali which includes “The Bukit Dreamer‟ for a group of eight friends to live it up in Uluwatu, “The Ubud Chiller‟ for two to relax and unwind in Ubud and “The Seminyak Foodie” for two people to enjoy the culinary mecca of Seminyak.

Keen Bali traveller and Instagram celebrity, Steph Claire Smith along with content creator boyfriend, Josh Miller, jumped at the opportunity to help out.

“I‟m really excited to be part of the effort, having been in Bali just a couple of months ago, I can confirm that Bali, is as great as ever with its strong heart and sense of community. I‟m proud to be part of The Bali Bible campaign to support Bali when many over there are doing it tough,” said Steph Claire Smith.

Marketing Director for The Bali Bible Mitch Lawson says the response to the campaign has been overwhelming.

“So many partners have come to the table to contribute to the campaign, allowing us to create incredible packages that showcase the beauty, culture and variety Bali has to offer,” he said.

The Bali Bible team has collaborated with brands including GoPro, Bali Body and Air Bali, luxury Bali accommodation partners The Edge, Villa Latitude, The Ungasan, The W Hotel, The Viceroy, Trans Resort and Layar Designer Villas and leading hospitality providers Merah Putih, Single Fin, Sundays Beach Club, The Lawn, CasCades Restaurant, Mozaic, Spice and Oneeighty.

To enter the competition, users simply have to create and share their own dream trip on The Bali Bible platform.

Prizes will be awarded to the trip that attracts the most public views, the trip that best showcases what Bali has to offer and the best themed trip. The competition is open for entries until 30th March.

With a prize pool totaling more than $100,000 travellers can enter by visiting www.thebalibible.com/escape 

Prize details 

Grand Prize: The Bukit Dreamer (valued at $70,000) 

  •  4 x Nights at “The View‟ – a 5 Bedroom Villa at The Edge
  •  3 x nights in a villa at The Ungasan
  •  2 x nights at The Latitude Villa
  •  Drinks and Cocktails at Oneeighty valued at $1000
  •  Drinks and Cocktails at Single Fin valued at $500
  •  Full day white water rafting with your own guide and private driver
  •  A helicopter flight with Air Bali for up to 6 people
  •  Luxury natural skincare products from Bali Body to get your ready for your escape
  •  An epic GoPro pack so you can record all of the memories

2nd Prize: The Ubud Chiller (valued at $15,000) 

  •  2 nights at 1 x Bedroom villa at the W Hotel Retreat
  •  2 x nights at Trans Resort Seminyak
  •  2 x nights in a 1 bedroom villa at The Layar Designer Villas
  •  Ku De Ta dinner up to $ 1000 USD
  •  Dinner at Merah Putih valued at $1,000
  •  Drinks and Cocktails at The Lawn valued at $500
  •  1 Helicopter flight for 2 people with Air Bali
  •  Bonfire, food and drinks at Sundays Beach Club valued at $500
  •  Luxury natural skincare products from Bali Body to get your ready for your escape
  •  An epic GoPro pack so you can record all of the memories

3rd Prize: The Seminyak Diner (valued at $15,000) 

  •  2 Nights at 1x Bedroom Deluxe Terrace Villa with private pool at The Viceroy
  •  2 Nights at 1x Bedroom villa at Komeneka
  •  Once in a lifetime romantic dinner at CasCades Moonlight dinner ($180USD)
  •  Lunch at Spice Ubud with Chris Salans himself
  •  2 x hour massage and spa experience at the Viceroy
  •  1 Helicopter flight for 2 people from the Viceroy
  •  Dinner at Mozaiq up to $ 600 USD
  •  Full Day Waterfall experience with your own tour guide and private driver
  •  Luxury natural skincare products from Bali Body to get your ready for your escape
  •  An epic GoPro pack so you can record all of the memories

Source: Bali Bible


Magnum Launches This Season's Most Indulgent Accessory: The Magnum Fashion Collection

Magnum has launched their first ever local fashion inspired ice cream range, ‘The Magnum Fashion Collection’. Combining Magnum’s chocolate and ice cream expertise with contemporary Australian fashion design, the three new artisian-inspired Magnum flavours will deliver premium ice cream lovers with the ultimate indulgence this season.

Magnum, alongside renowned Australian fashion designers – Bec+Bridge, By Johnny and Romance Was Born has co-created a trio of Magnum ice cream flavours to ignite the indulgent pleasure one feels when wearing the latest runway fashion.

The launch featured three NEW flavours ready to eat, hot off the runway to your freezer…

The Raspberry Chocolate Truffle Magnum mimics the whimsical, out of this world and colourful collections of Romance Was Born through the tangy Raspberry Ice-cream and swirled chocolate sauce representing the vibrant, wonderful and coveted label.

By Johnny partners with Magnum for the vibrant flavour Hazelnut Salted Vanilla. A simple twist on traditional Magnum flavours, reflective of By Johnny’s simple silhouettes and effortless style with a modern edge, like the hint of salt in the new flavour.

Bec+Bridge, a Sydney-based label known for elegant lines and chic silhouettes are paired with Magnum Dulce de Leche Caramel, their packaging design representing European summer – a favourite holiday spot for the unique Bec+Bridge girl.

The Fashion Collection has been spotted being sported by Australia’s most stylish & fashionable influencers; the ‘Magnum Muses’. Comprised of nine of Australia’s hottest trendsetters, Magnum Muses forms the ultimate girl squad.

  • Fashion, lifestyle and travel guru Lisa Hamiliton of See Want Shop, a down to earth Melbourne girl.
  • Tahnee Atkinson one of Australia’s most in-demand models and ‘It girl’.
  • Self-confessed street style blogger Rachel Tee Tyler. 
  • Ksenija Lukich, Australia’s E! Host.
  • A certified accountant-come-blogging ingenue, Vydia Rishie.
  • Melbourne based Holly Titheridge, co-creator of fashion and lifestyle blog ‘Base Colour’, showcasing her love for fashion and creative styling.
  • Australian TV & film actress Mavournee Hazel.
  • Jiawa Liu, founder of style and lifestyle platform, Beige Renegade, is the master of living, dressing and thinking simply.
  • Super-blogger Tanja Gacic of My Empirical Life.

The Magnum Muses have hit the streets with Australia’s leading street style photographer and creative director, Lee Oliveira to show just how to spice up your style with the Magnum Fashion Collection and their matching ‘COOL IT’ bags. It is this season’s most indulgent and stylish accessory. Whether you’re racing to a meeting or off to meet the girls, the COOL IT bag is the perfect way to keep your Magnum Fashion Collection ice creams cool for those indulgent moments on the go.

Source: Magnum


@lifelikelara joins Gigi Hadid, Jess Hart and Shanina Shaik as face of Sea Folly

An opportunity like no other. A chance to be discovered. To inspire others and live the dream as a face of Seafolly. Last summer on November 16th, 2017 Seafolly launched the #FACESOFSEAFOLLY social campaign which invited women everywhere to become a face of Seafolly and have the opportunity to join the impressive portfolio of past faces including Gigi Hadid, Jess Hart and Shanina Shaik.

With over 27 finalists and 2,500 entries from women around Australian, South African Born, now Sydney based aspiring model, and Faces of Seafolly winner Lara Schroeder was a stand out from the beginning and is someone who Seafolly believes is beyond a model and personifies the Seafolly spirit perfectly. With Lara’s inspiring and motivating words Seafolly was naturally drawn to her, embracing her natural beauty, living an active and healthy lifestyle and flaunting her flaws – she is the perfect brand advocate for Seafolly.

In Lara’s words a Face of Seafolly “Embraces her own natural beauty, she has a healthy mind and body, and she encourages others to be just that. She’s comfortable in her own skin, she lives a healthy and active lifestyle whilst not being afraid to treat herself and uses every single opportunity to motivate, inspire and encourage others to be and to love who they are.” 

What made you enter to #FOS competition?

From the moment I read what the Seafolly Spirit is and represented, I felt I was destined to enter the FOS competition. I have always used my Instagram platform to spread inspiring and motivating messages that encourage people to embrace their natural beauty, to love and accept others, to be active and real, to not give up on their dreams and just enjoy life. Learning about what the Seafolly Spirit is, I felt as though I have always been a Seafolly Girl at heart.

What did the competition mean to you?

Of course any one would love the idea of starring in their own campaign and potentially gaining a very large amount of followers on social media. I too had stars in my eyes whilst thinking about my very own Seafolly

photoshoot but what really resonated with me was being able to spread my positive messages to more people around the world. I don’t see followers as just a number on my social media account, I see every new follower as a new person that I can inspire and motivate whilst I am chasing my own dreams.

How did you feel winning the #FOS competition?

I honestly couldn’t believe it, I still can’t! I expected a girl who resembles your typical “beach babe” with tanned skin and blonde hair to win; it’s the reason why I feel like I have had difficulty breaking into the modelling industry in Australia. So when a girl with fair skin and dark hair won the FOS competition, I felt more compelled to celebrate! Not only does it show that Seafolly is accepting of all girls but it proves that hard work and perseverance pays off. Definitely an unforgettable moment and one to be proud of.

How do you feel when you’re wearing Seafolly?

Seafolly offers such wide range of swimwear that it will be difficult not to find something that doesn’t fit your body shape perfectly. Because of this I can throw away all of my insecurities, worries and doubt out the window. What’s left is a girl who is confident, flaunts her flaws and she’s happy and comfortable in her own skin.

Tell us a little bit about your upbringing and how it has shaped the person you are today?

I was born in Pietersburg, a small town in South Africa and I moved to Australia 6 days after my 16th birthday. Growing up in South Africa was a VERY different to life in Australia. At a young age you are quickly exposed to an extremely competitive environment at school, both academically and in sport; in Australia sport is considered as an extracurricular whereas in South Africa it’s considered just as important as math or English. Unfortunately due to the competitive environment at school, cliques amongst the students are formed. I was part of the school’s netball, athletics and cricket team and I was an academically strong student, yet I was never part of any of the popular cliques. Naturally I challenged the culture, I stood up for people being bullied and I befriended those without friends or considered as outcasts. Fast forward to my first day in Australia where I immediately felt accepted, I quickly adopted the laidback Aussie lifestyle and I experienced freedom for the first time. All of this only scratches the surface of my story but the above definitely played an important part in shaping who I am today.

Why is it important to you to stay healthy and active?

First I’d like to say that everyone’s definition of healthy and active will be different. Personally I eat big, well-balanced meals while treating myself often, as well as staying active by running and doing 30min workouts on alternating days. By living this lifestyle I feel my body, mind and soul thanks me for it. Staying healthy and fit is absolutely crucial to being happy on a daily basis and feeling good about yourself at the same time – that to me is why this is so important.

What does confidence mean to you?

Confidence = Loving your strengths and flaws equally! I truly believe that our differences are what makes us unique.

Seafolly welcomes Lara to the Seafolly family of iconic faces and looks forward to launching 2019’s competition early November.

Source: Sea Folly