Underwear uncovered: Bonds unveil Comfytails. What's not to love?

Like most undie-wearing Aussies, we’ve grown up with the name Bonds on our lips. And our hips and umm, breasts and bums.

My earliest memory of wearing Bonds is waaaaay back in primary school when big, brown undies were, well, they were the ONLY thing we were required or allowed to wear.
OK, they may not have been the most attractive of undies but at ages 5 through to ten, ‘attractiveness’ wasn’t really a priority.

Sure, as the years went on, I went through the g-string, the bodysuit, the bikini, boy leg and BIG pants phases but for undies that have always been perfect for everyday use – and potentially for travel, which I do so much of – I still keep going back to Bonds.

As a long time fashion editor and now style and fashion commentator, my world involves lots of running around so I have always wanted my underwear to be worn with a purpose as opposed to being a pose.

Sure, I still buy lingerie pieces that are a little, well, sexier, but for every day use and the fact there is no VPL – the whole Comfytails concept is perfect for every day, for travel and when you just don’t have the time to think about what underwear you are about to wear!

So with my real life meets work life hat on, I was thrilled when Bonds kindly invited me to test drive their latest – Comfytails – a new range of underwear aimed squarely at us Aussie women …. who are ready to get comfy.
Made from Bonds cotton rich fabric and available in a range of prints, the new range of Bonds Comfytails are perfect for any shape. And yes, I mean any shape.

I’ve always loved lingerie.

The undies are designed for women who have had their fair share of ‘uncomfytails’ in their twenties with the range aimed at women blessed with the wisdom to know that it’s better to be comfy than to persist with some of the trends that characterised their underwear youth. I’m looking at you scratching, dental floss G strings!

Yup, Bonds Comfytails are for women who are not only waving goodbye to the polyester thong, but for those fully embracing a new era of being comfortable as well as being fashionable.

The collection is being hailed as ‘the underwear to wear for when you’ve outgrown uncomfortable’, with Comfytails featuring a palette of basic but vibrant colours, stylised florals and textured prints with each pair made from Bonds soft cotton, with a focus on comfort. And they are side-seam free! Yippee!

Where to find them:
You can find Bonds Comfytails in a bikini style, a full brief, a midi leg and a high leg and in sizes 8-18. And they’re in lots of colours and some prints too.

Take a look at bonds.com.au/Comfytails – and even better they will ship to you!

The Model and her undies habits:

Long-time Aussie based model Kate Bell took some time to reveal her thoughts on Comfytails. . .

*What does it mean to be the face of the Bonds Comfytails range?

‘I’m absolutely thrilled to represent such a cool iconic Aussie brand. I find it fabulous that they chose to go with an ancient model (kidding!) also because I truly am a comfy undie kinda girl.’

*What do you look for when shopping for underwear?

‘Comfort and efficiency, but they must have a fresh sexiness. I still want to feel fab in comfy undies.’

*How do you like to feel when wearing underwear?

‘Fresh, fit and sexy.’

*What do you like most about the Comfytails range?

‘They’re so yummy to wear and they look super cute and modern.’

*How did you get into modelling and what do you like best about it?

‘I always wanted to be a model way back when no one I knew really did it. I walked into Ursula’s (now Chic) model agency and started straight after my HSC. A year later I was in New York then Paris, and so on for 30 years!

I’ve been so lucky regarding travel. I love working with different super talented creative people with every job.’

*Has modelling changed your views on ageing?

‘Not really, ageing takes place. You never think it’s gonna happen to you! You never give it a thought when your 20 or 30, then come 40 you start changing and all you can do is take real good care of yourself to last the distance. I’m a lover not a fighter.’

*What impact has yoga had on your life?

‘Yoga has been my anchor, it has impacted and improved my life in pretty much every way.’

*What have been some of your least favourite underwear trends over the years?

‘I’m not a fan of g-strings; I wear them only when completely necessary. I loathe that for the past 10 years I’ve been modelling super daggy granny undies for women my age+. My mum, who is 78, when sees me in campaigns says “who wears those things?”’

*This post is a collaboration with Bonds. My policy is I won’t align myself with things or products I haven’t test-driven, I don’t trust or don’t believe in.