Berlei break stigma around breast sexualisation

A staggering 40% of Australian women don’t wear a sports bra while exercising, a recent survey* has uncovered. With 54% of women expressing concern about their breasts sagging later in life, the importance of educating women on investing in a supportive sports bra is more prevalent than ever.

 

Berlei have launched their Spring Summer 18’ Sport collection with a provocative TVC demonstrating the impact different sports have on women’s breasts when they are not wearing a supportive sports bra. Aiming to empower women to care for and invest in themselves by choosing the right sports bra for their chosen sport or favourite type of exercise, Berlei hope to get women thinking about their sports bra like an essential piece of sports equipment.

Most women don’t realise the impact that active movement can have on their sensitive breast tissue. It’s been reported that an astounding 43% of women are unaware that not wearing a supportive sports bra while exercising can contribute to breast tissue damage that can cause breast-sagging later in life.

Working with the Australian Institute of Sport (AIS) and their biomechanics team for over 20 years, Berlei have finessed the fine art of ensuring their bras provide the correct support for whichever sport women choose to undertake, whilst still looking stylish. Designing their bras with compression and an encapsulation support system, the technology separates the breasts and supports each one individually within its own cup.

Head Designer for Berlei Innovation, Adele Kershaw said, ‘Most women are conscious about how their breasts feel during exercise because they can bounce around, feel uncomfortable and painful, however they are often unaware of the damage that can happen below the surface to the soft tissue and delicate Coopers ligaments inside their breasts if they don’t have the correct support. Women are aware of the need for different equipment such as footwear and clothing for different sports, but they need to be aware of the importance of wearing the right sports bra for different sports to prevent this damage.’

Adele continued, ‘Our research shows that breasts move differently depending on the sport or activity women are doing, however an astounding 76% of women admit to wearing the exact same sports bra no matter what the activity is. We hope through this campaign we bring to light the importance of wearing the correct sports bra during different exercise activity and encourage women to prioritise their breasts by choosing the correct support when it comes to sport.’

Berlei are the only bra brand in Australia that is tested, endorsed and approved by the AIS, delivering bras that reduce breast bounce by up to 60%. The Support Factor Rating system created with the AIS helps women choose the right sports bra for their sport from low impact to extreme impact activity.

Berlei’s Spring Summer 18’ Sport campaign aims to empower women to invest in themselves. The new TVC dramatises the impact playing different sports can have on breasts by drawing a correlation between the impact that’s seen on soccer, basketball and tennis balls on slow motion replay. The dramatisation urges women to stop their breasts playing their own game.

Source: Berlei


Kerri-anne Kennerley To Promote Eye Health Month

Australians are putting their sight needlessly at risk as new research reveals as many as 2 in 3 people over the age of 40 are currently experiencing a problem with their eyes but failing to get their eyes checked by an optometrist.

With uncorrected vision problems being the number one cause of vision loss in Australia2, experts are warning that if Australians don’t get serious about their eye health, and start taking preventative measures to look after their eyesight, the number of people over the age of 40 with vision loss will rise exponentially over the coming years as our population ages.

Specsavers Head of Optometry, Ben Ashby, says “In this day and age we shouldn’t be seeing people unnecessarily losing their vision but we are because eye health is just not a priority in the same way other health conditions like heart disease and cancer are. There is a worldwide issue with people not understanding the crucial importance of preventive eye care.”

Currently over 420,000 Australians over the age of 40 are experiencing vision loss as a result of uncorrected vision problems with another 300,000 as a result of eye diseases such as macular degeneration, glaucoma and diabetic eye disease2. These numbers are expected to rise by as much as 9% by 20202 if people continue to ignore their eye health.

“From the age of 40 our eyes start to change and by the age of 65 almost all of us will need to wear glasses to correct a vision problem and as many as 1 in 4 will live with an eye disease. Vision problems and eye diseases can affect anyone so just because you might have had good vision when you were younger doesn’t mean you are not at risk.

Often vision deterioration can be gradual and eye diseases can have no symptoms early on which is why we encourage people over the age of 40 to have their eyes tested by an optometrist every two years,” Ben said.

New research from Specsavers shows as many as 1 in 5 (21%) can’t see things in the distance as well as they used to, a big concern for safety on our roads, whilst a third (30%) reported keeping concerns to themselves about not being able to see things as well close up. Other common concerns being experienced include bright lights dazzling more than they used to (18%), glasses or contact lenses not seeming strong enough anymore (16%) and black spots or lines floating around their vision (16%).

To get the nation to prioritise their eye health this Eye Health Month, Specsavers has teamed up with TV icon Kerri-Anne Kennerley. No stranger to eye health herself, having previously had lens replacement surgery to correct her vision and now living with astigmatism, Kerri-Anne has also been by her mum’s side as she has experienced vision loss from both macular degeneration and cataracts.

Explaining her stance on eye health Kerri-Anne explains, “For me, it’s all about prevention. I’ve always been aware of the importance of eye health, not only because of the issues I’ve had with my own eyes but also because I’ve seen how eye diseases can affect your life. That’s why I’m a huge advocate for having regular eye tests.

“My mum has macular degeneration and cataracts so I’ve seen the effects of these diseases first-hand. Seeing how they have affected her quality of life has been extremely difficult, and I know that if detected sooner, a lot of her vision loss could have been prevented.”

Genetics can play a big part in eye health. Some diseases like macular degeneration and glaucoma are hereditary so people with a direct family history have a much higher chance (25%-50%)3 of developing the disease and yet more than half of Australians over 40 (54%) admit they haven’t had a conversation about their family’s eye health1. Because of this, Specsavers also encourages Australians to be aware of their family’s medical history.

“It’s really important for everyone to be aware of their family’s medical history. We tend to know if we have a family history of diabetes or cancer, but we should also know if we have a family history of eye disease… so we would encourage families to have those conversations,” Ben said.

Given her family history of eye health, Kerri-Anne is aware that she has a high chance of developing a sight threatening eye disease adding, “For me, having a history of vision problems and eye disease in my family means I’ll always have regular eye tests. It shocks me that people underestimate the importance of regular eye tests, with so many of these conditions having no symptoms. Whether you wear glasses or have perfect vision, everyone should get a check-up every couple of years because early detection and treatment can mean the difference between keeping and losing your sight.”

Specsavers’ Head of Optometry, Ben Ashby, adds, “It is very concerning to see the number of people over the age of 40 that aren’t getting their eyes tested regularly. In the past two years 4 million Australians over the age of 45 have had a comprehensive eye test through Medicare4, meaning as many as 58% are not following the industry recommendation of having their eyes tested at least every two years.”

“By getting your eyes tested every two years we able to compare your scans and map any changes to your eye health over time which helps to detect eye diseases early. But eye tests can also help detect other health conditions such as diabetes, high blood pressure, high cholesterol and even brain tumours. We want people to stop underestimating the importance of eye tests and start including them as part of their general health checks. And at Specsavers comprehensive eye checks are bulk billed*,” Ben concluded.

For more information or to book an eye test online, visit www.specsavers.com.au

Source: Specsavers


The health brand set to grow as Nutralife conference wraps

It was at the inaugural Nutralife Health Symposium, at the National Institute of Integrative Medicine in Melbourne Nutralife – famous for its Kyolic Aged Garlic product to help with heart health – where the announcement of the  establishment of a Scientific Advisory Board was made.

The board is wanting to recruit people from around Australia and the globe – leaders in medicine and research – to advise the company as to what other medical supplements they can work on. Nutralife Ambassador, tv personality Lisa Wilkinson was Master of Ceremonies for the event and was joined by a swag of health operated commentators and media.
Source: Nutralife


News from Chiva-Som - Top 3 Tips For Better Sleep

Chiva-Som International Health Resort is renowned for its holistic approach to health and wellness with guests inspired by the nature of the stunning setting in Hua Hin, Thailand and the quality of expertise, treatments and facilities.

One of the constant challenges in current times facing many guests – and people the world over – is difficulty in getting to sleep and/or waking up in the morning feeling refreshed and rejuvenated – ready to face the day ahead.

Dr Jason Culp, Natural Physician at Chiva-Som since 2012 and Founder and Head Specialist for the Research team is continually exploring evidence-based natural therapies.

Dr Culp’s belief is that, in order to create sustainable health, one must fully engage and play an active role in one’s own wellness process and he looks to promote balance and well-being of mind, body, and spirit, using client empowerment, natural therapies, and lifestyle modifications.

Dr Culp’s 3 Tips for Better Sleep are:

Maintain consistent sleep and wake times. Your body becomes accustomed to patterns through conditioning and repetition. Do not push yourself to stay up when you feel sleepy. It is good to have a “getting ready for bed” routine to relax and prepare your body for sleep. A warm bath with lavender scent is a great way to relax the body and mind, unwinding your daily stressors before sleep. Teas are great for relaxing, but keep in mind that liquids too close to bedtime can cause you to wake frequently for the toilet throughout the night.

Do not read, watch TV, eat, or worry in bed. Solve daily problems and send those last-minute emails outside of the bedroom. If you find that you’ve been lying awake in bed for 15-20 minutes, get out of bed. Do something mundane until you feel sleepy, and then go back to bed. Your sleeping environment should be quiet, cool and comfortable. The room should be clutter-free. The hormone melatonin, which helps you fall asleep, is suppressed by light and released in darkness. Therefore, reduce the amount of light as much as possible by stopping the use of computers, TV, Smartphones, and Ipads at least one hour before bed. Reading a book (or liquid paper e-book) by a small bedside light is acceptable.

If your blood sugar drops while you are sleeping, this could trigger early waking. A small snack, preferably high protein (i.e. handful of nuts and seeds), may be necessary in the late evening, to promote stable blood sugar levels throughout the night. Other foods that can be disruptive to your sleep include: Caffeinated beverages, alcohol, and high sugar foods before bedtime.

“These are a few concepts of sleep hygiene and are essential for establishing healthy sleep patterns,” said Dr Culp.

“At Chiva-Som, we work to identify and correct the disruptive factors and obstacles to regulating sleep. This may be through dietary changes (reduce alcohol and coffee, etc.), lifestyle recommendations (improve sedentary lifestyle) and improve stress management skills. In addition to these changes, there are several physical health conditions that can cause or contribute to sleep issues and these can be explored with the client’s physician or with the health experts at Chiva-Som.”

Source: Chiva Som


Chiva-Som - Fitness resort supremo

Chiva-Som invites guests to join in a specially tailored Fitness retreat for those wishing to focus on nurturing their body and achieving personal wellness goals during their visit to this acclaimed international health destination in Thailand.

This specialised regime is designed to provide the guest with the necessary tools to create a healthier and more complete lifestyle with a wide-range of daily classes overseen by experienced trainers and physiotherapists.

Guests will be guided through various training programs, including a personalised dietary plan to assist in maintaining maximum fitness and better health.

The 5-night Fitness retreat is priced from AUD6621 per person twin share in an Ocean Room from 1 November to 19 December 2018 including:

  • Fitness assessment
  • 3 Personal Training – choose from Pilates, Kinesis, Boot Camp, TRX, Freeform, Core Coaching or Gravity 500
  • 2 Super Stretch (25 min)
  • 1 Deep Tissue Massage (50 min) – or alternate with Back, Neck and Shoulder Massage or Fast Track Back Release
  • 1 H2O Body Complex – or alternate with Oxygen Power Fitness or Metabolic Breathing Exercise
  • Individual health and wellness consultation
  • 3 wellness cuisine meals per night of stay, beginning with dinner
  • Physical analysis (optional)
  • Skin consultation (optional)
  • Daily fitness and leisure activities (8 classes daily)
  • Unlimited use of the Water Therapy Suites (Stream, Sauna and Jacuzzi)
  • A complimentary daily treatment per night of stay, selecting from: Thai Message, Chiva-Som Massage, Invigorating Massage, Relaxing Foot Massage, Oriental Scalp Message or Chiva-Som Skin Haven Body Polish

The Fitness retreat is also available for 7, 10 and 14 nights and can be tailored for extended stays. Chiva-Som is the ‘Haven of Life’ providing an environment where real health benefits and improvements can be attained.

Situated within seven acres of tropical gardens in the Royal city of Hua Hin on the Gulf of Thailand, 185 km south of Bangkok, Chiva-Som remains a popular destination for Australians offering guests a total lifestyle transformation to achieve wellness and longevity with a full range of health and wellness Speciality Retreats, integrating naturopathic and conventional medicines.

Programs are founded upon six wellness modalities: Spa, Fitness, Physiotherapy, Holistic Health, Nutrition and Aesthetic Beauty, offering guests the empowerment to fulfil their goals. All components are set and overseen by expert health professionals including consulting doctors, naturopaths, fitness instructors, spa therapists, nutritionists and alternative health practitioners.

For bookings of the Chiva-Som Fitness retreat contact your travel agent or a Chiva-Som Specialist on 1300 857 037.

Source: Chiva Som