Beverly Hills: City of Wellth - Featuring Supermodel and Actress, Christie Brinkley

Beverly Hills Conference & Visitors Bureau announces today the launch of Beverly Hills: City of WELLTH, bringing together leading experts for a season of wellness and mindfulness activities.

Playing on the words “wealth” and health and wellness, Beverly Hills has chosen “WELLTH” as the theme for the campaign.

First identified in a book of the same name written by mindbodygreen founder Jason Wachob, WELLTH defines a move away from a drive for money and possessions to a less materialistic and more valuable life currency that encompasses wellness and is exemplified by health, purpose and happiness.

Iconic Supermodel Christie Brinkley, a vegetarian since the age 14 and committed to an organic lifestyle, expresses her appreciation of the initiative stating “I’m thrilled to be involved with the launch of the City of WELLTH.

A healthy, holistic lifestyle has been intrinsic to my long career in the fashion and beauty industry.

A balanced approach to diet, exercise and mindfulness is the key to happiness and life long vitality.

Wellness is glamorous!”

“The shifting status quo of how success is now perceived in terms of health and wellbeing, rather than through material and financial wealth, means the desire for WELLTH is now a key factor in people’s choice of travel destination.

Beverly Hills: City of WELLTH exemplifies the destination’s continual innovation to create inviting options for visitors, and places wellbeing at the forefront of its world-class accommodation, dining, and spa and offerings,” comments Julie Wagner, CEO of Beverly Hills Conference and Visitors Bureau.

The city will be showcasing a range of activities inspired by the pillars of WELLTH: Move, Eat, Restore, Gratitude and Explore.

Source: Beverly Hills Visitors Bureau