Seafolly launches onto global fashion e-tailer, Farfetch.

Australian swim and lifestyle brand Seafolly will expand its distribution to 190 countries through a new partnership with Farfetch. Seafolly’s ability to deliver uncompromising fashion and fit in premium swimwear combined with Farfetch’s elevated reputation and unrivalled logistics network will expand the Australian beach lifestyle offering to an international audience of shoppers. 

Paul Kotrba, CEO comments: “We thank our friends at Farfetch and are very excited about launching onto the platform as an opportunity to share the unique spirit of the Australian summer with more women everywhere. Seafolly has a strong global wholesale business in over 40 countries that is delivering healthy year on year growth. Farfetch is another significant milestone in our strategy to continue to geographically expand our business and become the largest fashion swimwear house in the world.”

Seafolly’s bold prints and current collection will join Farfetch’s mix of renowned fashion brands such as Missoni, Stella McCartney, Dolce & Gabbana, Mara Hoffman, Zimmermann, Matteau, and Hunza G.

Source: Seafolly


Longines Melbourne Boutique Launch with Andre Agassi & Stefanie Graf

Swiss watchmaker, Longines has officially unveiled its brand-new boutique in the heart of Collins St, Melbourne’s premier luxury shopping strip.

Tennis royalty and Longines Ambassadors of Elegance, Andre Agassi and Stefanie Graf inaugurated the store with a ribbon-cutting ceremony alongside Melbourne’s Lord Mayor, Sally Capp.

A pair of bespoke timepieces created by Longines to celebrate Agassi and Graf’s 10-year commitment to the brand was presented to the generous buyers. Proceeds from the sale of the watches will be donated to The Andre Agassi Foundation for Education and Children for Tomorrow, the charitable foundations set up by the duo in their playing years.

WHERE

Longines Boutique – 256 Collins St, Melbourne

WHO

  • Andre Agassi, Longines Ambassador of Elegance
  • Stefanie Graf, Longines Ambassador of Elegance
  • Sally Capp, Lord Mayor Melbourne
  • Tim Gilbert, Sports Journalist and TV Personality (event MC)
  • Jonathon Brown, Sports Personality and Radio Presenter
  • Tom Steinfort, TV Presenter
  • Tim Kano, Neighbours Actor
  • Laura & Sally Panton, Social Influencers

Source: Longines


Hush Puppies - The Official Shoe of Mardi Gras 2019

Remember the days when Hush Puppies were something your parents or even grandparents wore? Well, they have had a mighty huge resurgence – so much so, they have hooked up with Mardi Gras and are the official ‘shoe’ sponsor of the Gras. Who’d have thunk it!

To celebrate the partnership, the Australian Hush Puppies team have created a unique, limited edition design that is set to be the official shoe of Mardi Gras. The casual unisex sneaker pays homage to the Pride flag with glittery rainbow stripes featured in the design along with Hush Puppies signature comfort technology.

To further support the LGBTQI community, Hush Puppies will be donating 50% of profits from rainbow shoe sales to the Sydney Gay and Lesbian Mardi Gras community grants programs which offers financial support to LGBTQI community organisations.

Hush Puppies will be making an inaugural road trip from Melbourne to Sydney ahead of the parade. Creating their very own Priscilla Queen of the Dessert moment, the truck will feature a giant Bassett Hound whose ears will flap in the wind as it sits inside of the new Mardi Gras shoe on the roof.

Scheduled to stop in Shepparton, Wagga Wagga and Goulburn the team will be popping up activations in each location, complete with a photobooth and games where they’ll be giving away a truckload of prizes to be won.

“We’re excited to be partnering with such an iconic festival that is inclusive of all kinds. Our core brand value has always been, ‘Welcome to all, exclusive to none’ so we feel this partnership is a perfect fit, allowing us to bring this value to life, in a big way! More importantly, we love that our consumers will be able to wear and show their support for the LGBTQI+ community both at Mardi Gras and all year round.” – Charlene Perera, Hush Puppies Brand Manager.

Terese Casu, Sydney Gay & Lesbian Mardi Gras CEO said: “This is such a beautiful partnership that we’ve created with Hush Puppies that will contribute to our community grants programs that support community access and participation in the festival, along with LGBTQI community projects around Australia. We’re also excited to see Hush Puppies at Fair Day with our wonderful Doggywood.”

Mardi Gras Fair Day attracts 80,000 visitors along with their much loved pets, and features the iconic Doggywood – and open dog show competition proudly supported by Hush Puppies in 2019.

Retailing for $149.95, keen shoppers and Mardi Gras supporters can pre-order online from 4th December via the Hush Puppies website. 50% of sales from every rainbow shoe will be donated to the Mardi Gras community grants programs. Pre order your Hush Puppies here:
https://hushpuppies.com.au/new/collections-and-info/mardi-gras-2019/mardigras19-whitestripe

Source: Hush puppies


Claire Smith, champion high jumper Amy Pejkovic, environmentalist Laura Wells and Samantha Harris launch BNT Fits Me

In 2019 Bras N Things (BNT) are on a mission to help women feel confident and fabulous, always. The face of Bras N Things and wellness business owner Steph Claire Smith, model Samantha Harris, sportswoman Amy Pejkovic and environmentalist Laura Wells have kicked off 2019 by teaming up for the new BNT Fits Me campaign, showcasing the huge range of products that Bras N Things has for all women from all walks of life.

“BNT Fits Me and fits everyone, for whatever their needs are. When I walk into their stores, I can be who I want to be and feel great about it. Whether you want a great supportive everyday bra, something with a little lace that looks gorgeous, a sports bra that helps you raise the bar, swimwear for fun at the pool and beach, something for the bedroom, the latest fashion bodysuit, sleepwear to relax at home in, or shapewear to make your other outfits look amazing – it’s BNT that fits. And when you have the right fit, you’ll feel better and have the confidence to strut what you’ve got,” said Steph Claire Smith.

 

Bras N Things are experts in fit with more than 30 years’ experience training the instore teams how to measure, fit and offer expert, personalised advice to customers and help them find the right bra to feel confident and comfortable. Bras N Things’ fit experts also receive specialised training to help guide customers with their first bra, the several stages of maternity bras, and medical or cosmetic post-surgery fittings for all gender diversities.

Each piece of the Bras N Things range – including everyday bras, fashion or sexy lingerie, full cup bras, sleepwear, swimwear, shapewear or sports bras – is designed in Australia for superior fit, comfort, support and style. Bras N Things offer an extensive range from an A through to H cup and size 8 up to a size 22. With such an extensive range available in a variety of sizes, BNT fits every woman’s lifestyle.

Bras N Things’ National Marketing Manger, Natalie Chalmers, said: “Our loyal customers know Bras N Things are experts in fit and our bras offer superior comfort and quality. But we want every woman to know that our range fits – literally. They’ll fit her body and every aspect of her lifestyle. We want women everywhere to feel supported and have the confidence to do what’s important to her. Whether she is enjoying a lazy day at home, wants to feel relaxed when she goes out for brunch, is heading to the beach, is chasing after the kids, enjoying being active or wants to feel sexy in a gorgeous lingerie set – BNT always fits.

“Whether they are in our stores or shopping online, our teams are dedicated to making sure every customer feels they are in a welcoming, body positive, accepting environment where they are free to choose whatever pieces make them feel fabulous.

“As this campaign is all about showcasing how BNT fits every woman, we are so pleased to have been able to work with an incredible group of women to create this gorgeous campaign – from the women designing the garments, through to those now wearing and promoting them.

“This is the first campaign to officially feature the face of Bras N Things for 2019 – Steph Claire Smith. We are looking forward to working closely with Steph this year and this campaign is a fantastic way to kick things off. We were also excited to work with high jumper Amy Pejkovic and environmentalist Laura Wells for the first time, who both bring a fresh energy and perspective to the campaign. And Samantha Harris is one of our favourite models to work with, she’s been a key part of our popular Body Bliss campaigns so it was wonderful to have her back to launch BNT Fits Me.”

Lingerie

Storm – Available in pink, blue and black. Featuring beautiful floral lace with cording, satin bow trimmings and a relaxed lace frame under the bust, the Storm set is a versatile fashion piece that is perfect for everyday wear but will also quickly become one of your favourite sexy lingerie sets. The push up bra gives an instant lift but is also available in a full cup style, both with a sexy balconette neckline. Choose a Brazilian or V-string to complete the set – available free with the purchase of the bra as a special offer.

Myriam – This gorgeous bra and Mini-V set is sexy and sassy, without compromising on comfort. The bra features a lace detail cup with nude mesh under the bust for support while creating the illusion of no material. Red satin strapping detail across the bust allows adjustment to provide support and shaping. Pair with Bras N Things’ popular Mini-V with adjustable waist for easy fitting on any body shape, lace front and sexy strapping detail. Add the matching suspender and stunning red stay-up stockings for something really special.

Arizon Full Cup – Stunning lace overlay with sexy strapping detail make this full cup with balconette style neckline a must have set. Available up to an F cup. Pair with matching high waist knicker to complete the look.

Body Bliss Strapless Push Up – Bras N Things’ best-selling Body Bliss range, this strapless push-up bra offers comfortable support with super soft microfibre fabrication. Tag-free and silicone-free for all day comfort with plunge push-up cups for a light, natural lift, this is a must-have piece in any woman’s lingerie collection.

Myriam – This gorgeous bra and Mini-V set is sexy and sassy, without compromising on comfort. The bra features a lace detail cup with nude mesh under the bust for support while creating the illusion of no material. Red satin strapping detail across the bust allows adjustment to provide support and shaping. Pair with Bras N Things’ popular Mini-V with adjustable waist for easy fitting on any body shape, lace front and sexy strapping detail. Add the matching suspender and stunning red stay-up stockings for something really special.

Bodysuits

Royce – The stunning Royce is a must-have fashion bodysuit this season. Combining comfort and support with one of Bras N Things’ most popular bra cups, the bodysuit features sexy strapping detail across the bust and side hip, and a sexy Brazilian cut. This is the perfect piece to wear as a fashion statement with high waisted jeans or skirt for a fun night out or a sexy night in.

Sleep wear

Pretty in Pink – A customer favourite is back. The Pretty In Pink liquid satin short PJ set is now available in a gorgeous new light pink hue with contrast white piping detail and pocket detail at front. Available in size 6-18. Or choose the super soft satin cami and short in a stunning tropical print in super soft satin with soft lace detailing Available in size 6 -16.

Heidi – Stay cool and relaxed this summer with the new 100% cotton Heidi cami and short in fresh light blue and white stripe pattern with cotton lace detail trims. The cami has adjustable straps and cute ruched waist feature.

Sports bras

Electrify by Berlei – Get moving in 2019 with this extreme impact sports bra that reduces bounce up to 60%. Featuring the cut and sew cup construction with underwire for support, this bra offers full coverage and compression.

Sports Crop by Champion – For less intense movement, choose this light impact sports crop with moisture wicking microfiber and smooth, chafe resistant underband.

Shapewear

Second Skin – This high waisted brief from Bras N Things’ Second Skin shapewear collection features free cut, microfibre fabric for firm control across the stomach and hips with no lines underneath clothing. Silicone at the leg and waist adds grip and prevents rolling.

Source: Bras N Things


Seafolly Launches High Summer With Aussie Style Icon

For decades Seafolly has been empowering women across the globe, giving them a double dose of optimism and confidence and allowing them to embrace summer living – free and fearlessly through fashion and fit.

This season Seafolly captures the essence of this belief and shows us how summer is far more than a season or even a state of mind – it’s a way of life! The sun-kissed campaign shot along the pebbled shores of Es Vedrà, Ibiza by critically acclaimed Australian photographer Akila Berjoui, perfectly encapsulates exactly what the brand offers women everywhere: a made to summer attitude and a lifestyle like no other.

The mystical magnetic rock created the perfect backdrop to create a scrapbook of moments, spotlighting a dynamic group of friends who embody Seafolly’s spirit. They’re made to summer. Not afraid to do it; explore it; seek it; live it. In swimwear that supports it.

Under the cliffs of Se Pedrera de Cala d’Hort, the four familiar faces fully embrace the sense of truly living, on their own terms, in another corner of the globe far from Seafolly’s home coastline of Australia. Featuring fashions’ goto muse, creative director and model Yan Yan Chan, Dutch model Chelsey Weimar, the free spirited Scandinavian beauty Camilla Christensen and the sassy Cuban model Daili Perez; the four friends each don their own unique style, personality and energy to make up The Seafolly Set.

Seafolly are inviting women from all walks of life to live a carefree spirit 365 days a year, create a positive outlook and summer like no other. At the heart of the campaign is stunning new season swimwear. Paving the way with on-trend colours, prints and superb detailing are Seafolly’s main summer trend stories, Inka Gypsy, Cut Copy, Splendour, La Luna and Ocean Alley.

INKA GYPSY – AVAILABLE FROM JANUARY
Inka Gypsy is the newest collection in the Seafolly range of environmentally conscious swimwear. Festive colours are printed on recycled fabric, so wearers can help save the earth, one lap at a time. It waves to the past, featuring tribal motifs and classic styles. It dives into the future, with each piece printed on high-quality recycled nylon fabric.

It’s mindful; not only does it cherish the earth, it considers and maintains the high swimwear Seafolly quality. Hero styles include maillots with tie-fronts and cut-out details, and tris with details across the back. Rio pants and banded hipsters are designed to mix and match to suit any mood.

CUT COPY – AVAILABLE FROM FEBRUARY
Inspired by renowned artist Matisse, Cut Copy is a work of art. It swaps soft flowers for bright leaves, bringing more shade to the sand and more groove to summer. The backdrops of the collection are both warm and cool: warm hues of peach, plum, and buttercup bloom in our Tangelo colourway while cool tones of lilac, black, and buttercup are splashed on our Blueprint colourway. Think square necklines, hi-rise bottoms, and split-side Brazilians suits.

SPLENDOUR – AVAILABLE FROM FEBRUARY
Slip into a summer dream, of white walls, turquoise seas, and flower gardens that never end. Splendour is a vintage collection, with purposely-mismatched prints, on-trend scarves, feminine details, and a sweet outlook on life.

Splendour is a collection that gives attention to detail too: Styles are finished with scarves and ties, and mismatched to vintage florals. The collection gives attention to current trends, with a 70’s glam twist of being printed on soft sateen base.

LA LUNA – AVAILABLE FROM MARCH
When the sun goes down, La Luna rises. A collection with all of the brightness of the sun and the magic of the moon. It’s made and worn in celebration of summer; all its phases, memories, and moods. With mindful, key pieces; it’s a curated collection. The styles are minimally retro, with coverage for all comfort levels, and support for most cup sizes.

Simple, modern shapes include tie front crop tops, high-waisted pants, and high neck maillots, with a plunging back.

OCEAN ALLEY – AVAILABLE FROM MARCH
Take a trip to paradise, to Ocean Alley. The print is tropical and floral, reminiscent of Hawaii’s natural landscape. Tortoiseshell rings and bead trims are the details of the moment. The collection includes an element of sports luxe, with Lurex rib elastic contrasting the print on Brazilians, fixed tri bras, DD cup bralettes, and active leggings.

Source: Seafolly