Bras N Things celebrate the female form with launch of new ‘We Fit For Anything’ campaign

Bras N Things’ fitting experts are on a mission to help every woman find a bra that’s just right with the launch of the new campaign, We Fit For Anything.

The campaign launch follows the recent rollout of Bras N Things’ new brand positioning, I Am Many Things, that celebrates women’s multidimensionality and supports them to confidently be themselves, however they choose to do so.

The We Fit For Anything campaign celebrates the female form, showcasing the range of shapes available and support needed for different occasions and times of life women need to be fitted for a bra. From the first bra to maternity bra, a sports bra or post-surgery bra – there is a perfect fit to give support through every stage of life.

Bras N Things has more than 30 years’ experience as experts in bra design and fit. And whether a fitting is done in store or online, Bras N Things’ experts make every fitting experience personal and positive to help every woman find the bra that’s just right.

Adapting to the challenges of COVID-19, Bras N Things has pioneered a new contact-free fitting method for use in store to keep customers and the Bras N Things team safe without compromising on service.

The Bras N Things design team are specialists in creating bras across a broad size range. Every new bra spends up to 12 months in development and is fitted on a range of different sized models to ensure comfort and consistency for all women. Bras N Things offer sizes from an A cup to H cup and use specialist construction specific to each size to ensure no woman ever has to compromise on comfort, fit or fashion regardless of her cup size.

Bras N Things’ National Retail Manager Tabitha Wickson said, “Bras N Things have empowered and helped women find the perfect fit for more than 30 years – we are the experts in fit. Not even the challenges of COVID-19 get in the way of this. We’ve used our expertise to pioneer a contact-free fitting method that keeps our customers and team safe without compromising on our fitting service. We know 8 out of 10 women are wearing the wrong size bra and our team is passionate about helping women understand why fit is important and are on hand to share their expertise and take the mystery out of finding the right bra.”

The We Fit For Anything campaign was developed in partnership with creative agency FABRIC Sydney, part of the TBWA Sydney Group, who also created the Bras N Things new brand positioning – I Am Many Things.

Bras N Things’ National Marketing Manager Natalie Chalmers said, “This new campaign builds on from the launch of our new brand position – I Am Many Things. Having a bra that fits perfectly is important for comfort but a great fit also makes you feel amazing and can boost confidence too. But we know that getting fitted for a bra can be a very vulnerable experience for women, so we wanted this new look and creative around fittings to remove some of that hesitation by celebrating women’s bodies in the campaign. At Bras N Things we are on a mission as a brand to create a global community of female confidence warriors. As part of this, we want to help women discover what’s right for them and whatever it is that feels true to who they are. Because the greatest asset any woman has is to recognise what makes her, her.”

Bras N Things stores Australia-wide and online at www.brasnthings.com.

Source: Bras N Things


Uniqlo U SS20 Collection Launches in Australia

Global apparel retailer UNIQLO has announced that it will launch the Uniqlo U 2020 Spring/Summer Collection from September 17. Uniqlo U is a collection of “Future LifeWear Essentials” and is designed by Artistic Director Christophe Lemaire and his UNIQLO R&D team in Paris.

Together, they are reimagining everyday clothing using innovative materials and new, contemporary silhouettes. Each season is designed with the highest precision and in pursuit of a simplified, modern wardrobe.

Uniqlo U 2020 Spring/Summer offers a lineup of 57 items for women, 41 for men, and three accessories and will be available in-store and through UNIQLO.com/au (with all stores in Australia offering select pieces).

Elegant yet functional. A modern woman’s wardrobe for authentic, active living. The women’s line draws inspiration from independent, free-spirited, and active women who are out to explore the world. The mood works into modern silhouettes, technical fabrics and sophisticated colour options that Uniqlo U does so well, for an elevated collection of clothing that seeks to empower and enable women of today.

Light Cotton Parachute Pants incorporate details like enlarged pockets and reinforced knees. Buttons at the ankles allow wearers to switch it from a straight leg to a track pant. The design of the Jersey Tailored Jacket and Twill Jersey Relaxed Pants are based on a travel suit concept. The soft and comfortable jersey fabric of this Uniqlo U classic also offers a smooth and elegant silhouette. The light, sheer cotton button-down shirts can be worn open for casual, relaxed styling.

Practical and essential with classic details perfected. It’s menswear made for today. The collection is inspired by the utility of vintage workwear and military garments and rethinking their cut, fit, fabric and detail for a relaxed and contemporary mood. Functional details and features are elevated with a refined sensibility, balancing both practicality and style.

For 2020 Spring/Summer, Uniqlo U increases its focus on functional fabrics and details, perfecting classic patterns and exploring a novel range of colour to give old standards a burst of vitality. Items include the Cuban Shirt, long a beloved menswear classic. Uniqlo U’s version features pintucks, a single pocket, breathable cotton fabrics and open collar adapted for humid climates. The Hooded Coat is modeled after a military parka, with contrasting interior hues adding a sophisticated touch.

Source: Uniqlo


COACH introduces Coach X Jean-Michel Basquiat Collection Starring Basquiat's Family alongside Jennifer Lopez & Michael B. Jordan

Coach has introduced the Coach x Jean-Michel Basquiat collection with a global campaign starring faces of the house Jennifer Lopez, Michael B. Jordan, Jeremy Lin and Yang Zi, as well as beauty entrepreneur and Basquiat’s niece, Jessica Kelly, and other members of the extended Coach family. The collection, which debuted on the runway last February as part of Coach’s Fall 2020 collection, introduces Basquiat’s artwork and values to a new generation through the lens of family, those we’re born into and those we choose.

The campaign was created in collaboration with photographer Micaiah Carter and a global collective of creatives including Paloma Elsesser, Jon Batiste, Kyemah McEntyre, Diana Gordon, and photographers Fan Xin and Zhang Meng.

It tells the story of creative families united by shared beliefs and purpose to spotlight Basquiat’s vision of bold expression, activism through art, and his desire, as he once said, to “be part of the family of artists.”

“Basquiat is one of my heroes,” said Coach Creative Director Stuart Vevers. “He embodied the creative, inclusive spirit of New York and was a force for change in his community. I am proud to celebrate his work and values and help bring them to a new generation. I’m also incredibly grateful for the support and trust given to me by Basquiat’s family, and would like to thank them for their help in creating this collection and campaign.”

“We really love this collection from Coach,” said Jeanine Basquiat, sister of Basquiat, on behalf of the artist’s family. “They did a great job in capturing the spirit and energy of Jean-Michel’s work and putting together a perfect group of creative talent to bring this to life. We’ve always been fans of Coach, so this is a dream project for us.”

To celebrate the campaign, Coach introduced a series of short social-first films in which the cast discuss the importance of family, art and Basquiat’s legacy, inviting community members to join the conversation.

Source: COACH


FENDI Presents FENDI Renaissance in Tokyo with Anima Mundi

Rome’s luxury Maison FENDI presented a new streaming event FENDI Renaissance – Anima Mundi, in collaboration with the Tokyo University of the Arts, the highest seat of arts studies in Japan.

The third music performance worldwide, after Rome and Shanghai, features the students of the Tokyo University of the Arts Rio Arai, a violinist, and Kohei Ueno a saxophonist, playing the Finale of Gioachino Rossini’s William Tell Overture. Anima Mundi represents the unifying principle from which each organism takes shape, articulating and differentiating itself through its individual specifications, to then unify under a Universal Soul.
The two musicians were both dressed in two different looks from the FENDI Prefall 2020 Collection.

Following his fearless journey in both spirit and style, switching up from the sharp contours of
The streaming event takes place at the Shibuya Sky, an observation area located 230 meters above the skyline of Shibuya, providing a panoramic view over Tokyo, and also at GINZA SIX Garden – the rooftop garden, located in GINZA SIX, a symbolic representation of a natural environment in the heart of a metropolis.

The initial idea is derived from the strong desire to deliver to the community a positive message of “rebirth through art, fashion and music” after the coronavirus worldwide pandemic. The performance is a symbol of ‘hope for the future’, a common prayer of all of us.

Like many of Rossini’s compositions with nearly visible effects of joy and thrill, the William Tell Overture leads the listener to climactic emotional heights and excitement. The collaboration between FENDI and the Tokyo University of the Arts, is an ode to the expression of aesthetics and creativity at the highest level.

Since the exhibition “FENDI – Un Art Autre: Another Kind of Art, Creation and Innovation in Craftsmanship” held at the University Art Museum in 2013, FENDI has continuously supported the Tokyo University of the Arts and reinforces this bond today.

Source: FENDI


VENROY launches new 'TRACK' fashion range

While fitting for the climate, TRACK is a natural extension for VENROY, speaking to a leisure-way of life. TRACK is designed to be worn with ease amongst other pieces of your casual wardrobe.

Inspired by the ‘dad’ jumper, the sets appear in three colourways; oat, olive and black with both long and short pant variations as we transition to warmer weather. The front zip is versatile as a wide-open collar or as a high neck to avoid a chill. Made in a 380-gram loop back cotton terry, the fabric is purposefully selected given its transeasonal weight, durability and cosy texture.

An oversized fit, TRACK can be worn as a full set or worked back with other garments and textures. A new, mid-weight cotton jersey t-shirt has been designed as is the perfect pairing for warmer weather. TRACK is consciously designed in tonal colourways with fabrics such as linen, knit and cotton all complimentary to the fleece.

A sophisticated yet casual alternative for leisurewear, TRACKS are the new VENROY essential. Pricing for the zip neck is $150, Track Pant for $140 and Short $100.

The unisex track pieces are available in VENROY stores and online at venroy.com.au.

Source: VENROY