Lululemon launch limited-edition Barry's Bootcamp collection

Athletic apparel company lululemon has joined forces with Barry’s Bootcamp (Barry’s) to release a limited edition capsule collection. Available on the 22nd July, the collection is called ‘Stonger as One’ which is an ethos both brands live by, through a combined love of sweating and building community.

Over a year in the making, the lululemon design team worked closely with Barry’s instructors to design pieces that perform in and out of the Red Room (Barry’s high intensity training studio). The 28 piece collection is a versatile assortment for men and women, driven by insights from Barry’s best trainers, created to tackle sweaty problems that arise whilst working out.

“Through research we discovered that the Barry’s community wanted to feel powerful, confident, held-in, and bold during their workouts. Using these insights and through the lens of lululemon’s Science of Feel, we designed a close-to-body, distraction-free collection that helps you push your potential.” – Audrey Reilly, SVP, Women’s Design, lululemon.

Full of technical solves, the women’s pieces are functional, fierce and feminine, featuring crop tops, mesh fabric and low arm holes. For men, pieces feature anti-stink technology, abrasion-resistant panels and quick drying fabrics. A Barry’s workout is high-intensity, so all elements have been taken into consideration to ensure guests can complete the optimum workout. 

“The collection reflects the reinvention of a red colour palette, head-to-toe versatility, and body-framing silhouettes. Each piece is infused with functional detailing that blend both the lululemon and Barry’s aesthetic – you’ll see this in our anti-abrasion panels on our shorts and pants. We wanted to create a collection that offers all you need at Barry’s, to work out and feel good afterwards.” – Ben Stubbington, SVP, Men’s Design, lululemon

lululemon is celebrating the collaboration by hosting two community classes, featuring Barry’s instructors on Sunday, 28th July at The Drill Hall in Sydney. Spaces are extremely limited and you can sign up via Eventbrite, link here.

A global release, the Stronger as One collection from lululemon and Barry’s Bootcamp will be available at select lululemon stores, and in all Barry’s studios, three locations in Sydney and one arriving soon in Melbourne.

Source: Lululemon

P.E Nation : Is this the best REVERSIBLE JACKET ever?

The Easy Run Jacket is a reversible, relaxed-fit, spray jacket with bold and distinctive contrast panels, in an electrifying palette that can be reversed to suit your mood.

Featuring a high neck with adjustable drawcords and a hidden hood, go from light and vibrant, to dark and striking with this powerful and versatile design.

Constructed with a centre-front zip, P.E. branded pullers, elasticated cuffs and branded hemband for a secure fit.

This sophisticated and multi-faceted piece will take you comfortably from atop a windy mountain to post-workout throw-over in covetable P.E style.

Source: P.E Nation launch Rat & Boa as part of the latest series of ‘The Innovators’

MATCHESFASHION.COM has announced that Rat & Boa will be the first brand to launch as part of the latest series of The Innovators programme. Now in its fifth season, The Innovators programme was launched to support and champion creative design talent and brands who sit outside the traditional fashion calendar.

The latest iteration welcomes brands who have built their businesses via the direct-to-consumer model.

“The Innovators has always been about championing pioneering creatives, which encompasses not only design but innovative business models too. We are absolutely thrilled to be launching Rat & Boa exclusively as their only partner. The brand has a strong DNA and loyal customer base, having only worked direct to consumer for so many years they have created an impressive business and we are very excited to introduce Valentina and Stephanie‟s unique point of view to our global customer, who we know will become instant fans.” – Natalie Kingham, Fashion Buying Director, MATCHESFASHION.COM

The Nirvana collection was inspired by a recent trip to Brazil where Valentina and Stephanie were influenced by the vivacity and colour of the country, and the power and sensuality of the women. The exclusive collection includes staple Rat & Boa silhouettes crafted in exclusive prints, alongside exciting new designs such as the Selena, Liberty, Ariel and Juniper.

“Having been approached numerous times to wholesale our designs, and having built such a personal – direct to consumer brand, with a unique business model, it was extremely important for us to collaborate with a retailer partner that we felt could both respect and grow our brand. We were drawn to the ethos and knowledge of Natalie and her team at MATCHESFASHION; led by strong, bold and inspirational women; working together to ensure that we retain our USP and brand identity.” – Stephanie Bennett, Co-Founder, Rat & Boa

“For us to have found an external platform outside of to represent our brand is a new and exciting adventure for Rat & Boa, and the team at MATCHESFASHION have been nothing but supportive. To be alongside such an incredible curation of brands that we love, respect and look up to is a huge honour.” – Stephanie Bennett, Co-Founder, Rat & Boa

Ashley Hart stars in new In Full Colour campaign launch for Bras N Things

Brighten your look with vibrant tones and splashes of on trend animal print with the new In Full Colour collection from Bras N Things. Ashley Hart is the face of the In Full Colour campaign.

Embrace your wild side with animal print lace. The rich raspberry animal pattern lace and luxurious black satin of the Dolce Animal set is a stunning combination. Available in the push up bra up to a 14 DD cup or the full cup style up to a H cup. Pair with a mini-v or Brazilian to complete the set. Stand out in the Panther range with cheetah print lace on contrasting lining with satin bindings. Available in a push up bra up to a size 14 DD cup or the full cup style to a G cup. Complete the look with a matching Brazilian or mini-v.

Black lace with blue foil florals makes the Madison range a must have this season. Choose the push up bra with matching Brazilian or stunning bodysuit with plunging front. The bodysuit features gorgeous criss-cross strapping details across the back, ideal for showing off with a backless dress.

The Sienna set will brighten any winter’s day. Boho-inspired this set is available in a gorgeous cornflower blue colourway, with delicate lace details and elastic strapping feature across the front. The bra is available to a size 14 E cup.  Pair with matching Brazilian to complete the set.

Embrace summer vibes with the tropical floral wrap and stunning gold colourway of the Marigold sleepwear range. The cami and shorts feature delicate lace trim detail along the side of the super soft satin fabric. Or choose the best-selling liquid satin PJ set in gorgeous teal with white piping detail.

Bras N Things’ GM of Product, Francesca Anderson said: “This collection is bright, bold and vibrant – the perfect pick-me-up as winter really sets in. Featuring on trend animal print lace, statement back strap details on bras and bodysuits, and our customer’s favourite super soft satin sleepwear in all new colourways, this is a collection that has something for every woman.”

Bras N Things’ National Marketing Manager, Natalie Chalmers said: “The campaign embodies the fun, splashes of colour and carefree vibes of a tropical paradise. Bras N Things has a great range of fashion pieces that are ideal for a layered look or to bring an outfit to life with a pop of colour or hint of lace. The gorgeous Ashely Hart brings this collection to life with her unquestionable confidence and vitality and it was wonderful to work with her on this campaign.”

Source: Bras N Things

Karen Gee signs with David Jones following a stellar year

 Luxury womenswear brand Karen Gee has joined leading department store David Jones. 

The exclusive department store arrangement will see the brand launch a range of pieces from the new collection into selected David Jones stores across the country. 

“We’re very excited about this next step for the Karen Gee brand following a stellar 2018 and proud to be joining Australia’s leading department store David Jones,” says Founder and Creative Director Karen Gee.

“David Jones is the perfect fit for us and our corporate clientele, which continues to grow.”

The Karen Gee brand, which was founded in 2013, has become renowned for its signature silhouette, flattering cuts and versatile pieces that contour the body.

The label’s hand-crafted garments have filled a gap in the Australian luxury retail marketplace, allowing customers to customise their look with colour choices and a range of bespoke Karen Gee design options to suit their requirements and taste.

“My primary focus has always been on style and helping women feel comfortable and confident. Each Karen Gee design gives the perfect fit. We celebrate and champion all women, regardless of shape or size,” adds Karen.

Founded on core values – simplicity, elegance and timelessness – the Karen Gee brand has quickly developed a strong and loyal following, worn by celebrities including Georgie Gardner, Samantha Armytage, Melissa Doyle, Erin Molan, Lisa Wilkinson, Peta Credlin and Shelley Craft.

The brand received international acclaim in October 2018 when the Duchess of Sussex, Meghan Markle, stepped out in the Karen Gee ‘Blessed’ shift dress for her first public appearance in Australia at Admiralty House.

Source: Karen Gee