Empower Collection: The Tee Shirt Set to Make the World of Difference

They may not be a well-known high street brand, but Queensland start-up company Empower Promotions has huge aspirations for their socially accredited tee shirt.

The company has spent the last 12 months piecing together an international supply chain that can demonstrate social and environmental accountability for every step of their tee shirt’s manufacture.

Starting from cotton farms in Africa to final custom printing in Australia. A story they are proud to share.

Their tee shirt is a fitting product demonstration for next week’s international Fashion Revolution Week (24th- 30th April); a global campaign demanding greater transparency of our clothing origins to bring about a fairer, safer, and cleaner fashion industry.

The week symbolically coincides with the fourth anniversary of the tragic collapse of the Rana Plaza clothing factory in Bangladesh where 1,138 garment workers were killed as a result of negligent management and exploitative work conditions.

Founder and Managing Director, Ian Kikkert comments “too often we don’t think about the consequences of our purchasing decisions.

There is a disconnection between the things we buy and the recognition that real people are involved with making those items somewhere in the world.

If you are paying less than the price of two or three cups of coffee for a shirt, there’s probably a good chance someone overseas is paying the price for it.

Every shirt has a story. For most shirts you’ll never know what it is. That’s the big difference with our shirts. We hope people will see the value of this, and will get behind our current crowd funding campaign to kick start our initial manufacturing run”.

Source: Empower Collection


Winter Boots Inspiration From Rochessa

There is no doubt boots are a mainstay in everyone’s went to wardrobe and here are a few of the more affordable and practical styles around from Rochessa to see you through the cooler days and months.


Ellie Goulding Launches The Range Rover Velar In New York

The new Range Rover Velar made a spectacular US debut with an exclusive live online performance from Ellie Goulding.

The chart-topping singer’s New York show precedes a charity auction of the hotly anticipated new mid-size SUV at the East Side House Settlement Annual Gala later this week.

Ellie said: “I have always been a big Range Rover fan and it was a pleasure to be a part of its launch here in the US.

Even more rewarding to be supporting a local charity that improves over 10,000 lives every year in one of my favourite cities.”

A Range Rover Velar will be auctioned at the East Side House Settlement charity gala, a preview of the 2017 New York International Auto Show, at the Jacob Javits Center.

The winning bidder will be among the first customers in the world to take delivery of the highly coveted new vehicle.

New York remains the world’s biggest Range Rover market.

Proceeds from the gala will benefit the East Side House Settlement, a non-profit organisation providing education and social services in the Bronx and north Manhattan.

Source: Range Rover


Amy Jean: International Celebrity Brow Stylist Opens the Brow Maison

In a bid to ease the ever-growing wait list, the Australian pioneer of Feather Touch Brow Tattooing, AMY JEAN has opened the doors to her newest must-see salon: a tri-level luxury lash and brow residence in the heart of Melbourne’s historic East.

Regarded as one of the world’s most talented brow and lash artists, AMY JEAN has a cult following among local and Hollywood celebrities and is at the forefront of the eye styling game.

Over enhanced power brows are out: 2017 is the year of the natural brow.

“That said, a beautiful natural look still requires some work, either daily with brow powder or pencil, or just once with a micro-stroke feather touch brow tattooing sessions, says Amy Jean. “The latter makes beautiful brows as blissfully easy as get-up-and-go.”

Amy Jean Eye Couture salons are located in Sydney, Melbourne, Gold Coast, Brisbane in addition to international pop up salons in London, Paris, Milan, New York and LA.


Witchery White Shirt Campaign Raises Awareness for Ovarian Cancer

Witchery has officially launched the 2017 White Shirt Campaign to an audience of leading fashion and media figures.

The campaign is a fashion based initiative by Witchery, in support of the Ovarian Cancer Research Foundation.

CSA talent backing the 2017 campaign including Megan Irwin, Tahnee Atkinson, Annabella Barber and Zoe Cross were in attendance, along with Australia’s top media; Vogue, Harpers Bazaar, Elle Australia, Marie Claire, Instyle, Sunday Life and style influencers Yan Yan Chan, Nadia Fairfax, Nathan Joliffe and Kaitlyn Ham to name a few.

On arrival guests were welcomed with a White Shirt Spritz, a bespoke cocktail paying homage the collection of shirts, and enjoyed a custom menu created by the head chef of Trippas White Group; as they proudly united in white shirts, at Sydney’s Roslyn Packer Theatre to show their support for the cause.

They were treated to a first look at this year’s White Shirt Collection, which was unveiled on a group of Tanya Pearson Academy dancers through three emotive, solo and contemporary dances.

The performance was a visual interpretation of overarching campaign theme “Join the Fight” and demonstrated not only the fight against ovarian cancer, but the hope that is the spirit of this campaign.

The Richard Wherret Studio was the perfect venue for the launch, with its exposed brick walls, arch windows and high ceilings lending even more drama to the dance piece.

Following the performance, Lucinda Nolan, chief executive officer of the OCRF, reiterated the message.

She was accompanied by Letitia Linke, an ovarian cancer survivor and mother of two, who spoke about her personal experience and ongoing recovery.

For each white shirt sold during the campaign Witchery will donate everything except GST to the OCRF to help it towards its three-part mission:

The development and implementation of an early detection program for ovarian cancer; improving the mortality rate, management and long-term survival of women with ovarian cancer; and gaining a fundamental understanding of the causes of ovarian cancer.

The collection of seven female shirts & one male shirt, along with three pieces of silver jewellery, is available online now at witchey.com.au and in Witchery stores throughout Australia and New Zealand.

Source: Witchery