Get outta here, did you know Lara Stone has been tagged the world's number one model? Well, now you do

pictures by Mert Alas and Marcus Piggot

For those who know their clothes-horses from their work-horses, the world’s numero uno model (according to the website models.com) is Lara Stone and she has been confirmed as the ‘exclusive’ face For Calvin Klein Collection, ck Calvin Klein and Calvin Klein Jeans Apparel Brands.

And so the just-released media spiel goes: “NEW YORK, NY, JUNE 7, 2010
Calvin Klein, Inc., a wholly owned subsidiary of Phillips-Van Heusen Corporation (NYSE: PVH) today unveiled the company’s Fall 2010 global advertising campaigns for Calvin Klein Collection, ck Calvin Klein, and Calvin Klein Jeans, which will each be seen in a mix of media around the world later this fall.
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Meet some shoes you'll never see those Sex/City girls wearing

Tis the season... for wellies, contrary to the mega heels we’ve been on the screen and on the streets. Simple, colorful plastic boots that will take the garbage out, jump through puddles, takes the kids to footy and basically never be off your outdoor feet...

The Australian company that first brought the designer ‘welly’ to our shores has just launched its new range of cute and colorful wellies and outdoor shoes for winter.
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Aussie fashion house, Hussy, successfully sues for design and copyright breach

The Hussy fashion label has successfully taken action against Sydney manufacturer REVERSE for both design and copyright infringement on three of its designs. While the issue of designer copycats is not new, most designers refrain from going after the accused due to the long-winded and often expensive legal process. The Hussy group say their win sets a great example for other designers to register their designs.

A win like this (detailed in the media release below) also educates consumers about the impact that these rip-offs have on the industry, in that they are no different to movie or music piracy.
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One thing to buy for winter is the caviar of clothes: a cashmere cardie

The designer: Belynda Macpherson

Banjo & Matilda Australia was launched in May 2008 by Belynda Macpherson. And yes, she is sister-in-law to cashmere aficionado, Elle Macpherson. With its headquarters at Bondi, the relaxed Aussie lifestyle resonates with the label and its philosophy of low maintenance style and comfort, always in luxe cashmere. And who can think of a better investment and luxe knit than cashmere...
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Kristy Hinze, a fashion house and the Wallabies, a damn fine-looking match


Good to see the Australian fashion brand, Sportscraft and its gorgeous fashion ambassador, Kristy Hinze, getting behind one of our most popular sports. With marketing associations (just like the newly announced one between Sportscraft and the Wallabies) such an important part of the ‘branding’ process, the fusion of sport and style has never been a more popular pastime for fashion houses.

Think of most major corporate fashion labels (Armani and Beckham; Nike and Tiger; Chanel and Kidman) and there is often a very successful celebrity or sports-person association.

So, here’s an Australian equivalent...
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