The costliest scent in the world: and its JOY-ful return to Australia . . .

 

International perfumer Monsieur Thomas Fontaine who is now the head perfumer for Jean Patou, was in Australia for the re of the French fragrance house and their signature scents, ‘JOY’, ‘SUBLIME’ and ‘1000’.

The perfumes were celebrated at a VIP event in Sydney and hosted by Escentials Brands and International Perfumer, Monsieur Thomas Fontaine.

Jean Patou is one of the greatest perfumers and fashion designers of all time. With a career that spanned decades, Patou was a visionary before his time and created a collection of the world’s most recognised fragrances and Haute Couture designs.

Arguably his most famous and prestigious creation ever, ‘JOY’ was launched in 1929 as a gift to the women at the time of the Great Depression following the Wall Street crash. Some 83 years later, JOY’s unrivalled heritage is as radiant and audacious as ever.

It is also the scent that my mum always used to wear . . a gift from my dad . . I used to smell it on her pillow. An exquisite memory.

 

No fewer than 10,000 jasmine flowers and 28 dozen (336) roses are required to make just one ounce of JOY perfume luxe, which revolutionized the way in which fragrances were created.

Jean Patou recognised the role that fragrance could play in the lives of women and he wanted to create something spectacular that would encapsulate his vision and appeal to the core of his loyal global clientele. JOY became known as “the costliest fragrance in the world”

The three opulent fragrances from the French luxury house will again be available to the discerning fragrance connoisseur when the boutique distributor, Escentials Brands launch the famous brands in November back in Australia.

The return of the French fragrance house and their signature scents, ‘JOY’, ‘SUBLIME’ and ‘1000’ were celebrated at the PYD and Country Trader space in Alexandria with guests treated to a luxurious French inspired evening to celebrate the return of an icon. All very chic . . .

 


Roberto Cavalli heading to Australia to launch his 'Designer for Target' collection. + behind-the-scenes-video

 

Target tells us that international fashion designer, Roberto Cavalli, will personally launch his signature Designer for Target collection in-store in Sydney on October 31st, 2012. This will be his first visit to Australia.

“I'm excited to bring the joyful and positive spirit of my work to a new audience,'' Mr Cavalli says in his  media statement.

"I am also extremely delighted to be able to personally come to Australia and experience this incredible launch. When I set out to design this collection I had a wonderful party in mind with all women dressed glamorously and sensually.

"Of course there will be lots of prints as they are a part of my DNA. My inspiration for prints and for clothes always comes from the wonders of the nature - fantasy, colour and fun!”

 

Mr Cavalli will unveil the 42-piece capsule Roberto Cavalli for Target collection in the Target Bondi Junction store on October 31st at 9.00am just in time for the Australian summer.
“Target Australia is delighted that Roberto Cavalli will personally launch his Designer for Target collection in Australia,'' said Dene Rogers, Managing Director, Target Australia.

"The collection provides an affordable high fashion option for Australian women. Roberto Cavalli’s presence is a great platform for the Designers for Target program.

The Roberto Cavalli for Target collection has already received national and international attention from fashion media and consumers alike. The glamorous advertising campaign, shot by leading fashion photographer Giampaolo Sgura features supermodel, Karolina Kurkova. The Roberto Cavalli for Target collection includes casual daywear, glamorous party pieces, footwear and swimwear.

The range (available in sizes 8 - 16) will be available in 137 stores nationally and to buy online at target.com.au/designersfortarget from 31st October, 2012 until sold out.
The majority of the Roberto Cavalli for Target collection is priced between $49 - $99 with one statement piece for $129.

Look out for the Collette Dinnigan for Kids range in Target in November too.

http://www.youtube.com/watch?v=KRY0gbYAc4Y&feature=youtu.be

 

 

 


Goldfinger: nails get the James Bond treatment . . .

 

If Kelly Osbourne's $250,000 diamond-studded nails weren't enough, here's something a tad more affordable. And just as effective.

The OPI nail brand has created a cute, summer polish, just in time to celebrate James Bond’s Golden Anniversary (and their latest flick, Skyfall) and it's called The Man with the Golden Gun.

Inspired by the world of 007, it's a unique top coat that contains real 18 carat gold leaf and comes packaged in a special limited edition collectible gold bottle.

The luminous, rich top coat will add an additional layer of chic gold leaf texture whether painted over a favourite lacquer shade; just to create a flecked gold appearance or applied directly onto your nails.

The Man with the Golden Gun contains no DBP, Toluene, or Formaldehyde, and features OPI’s exclusive ProWide Brush for 'easier' application.

The Man with the Golden Gun will be available in October at selected beauty salons, spas, and David Jones nationally, $40 RRP incl. GST. For your nearest OPI stockists contact 1800 358 999 or visit www.opi.net.au.

 


Chanel: The Little Black Jacket exhibit jets into Sydney tonight

 

Tonight, the Chanel jacket will be celebrated in Sydney. And when it comes to frock land, it truly is a piece that has stood the test of time and unlike so many other bits and oueces out there, it can, quite rightly be coined 'iconic'.

The photographic exhibition feature pictures from  Karl Lagerfeld's book "The Little Black Jacket: Chanel's classic revisited by Karl Lagerfeld and Carine Roitfeld".

After its debut in Tokyo, the exhibition, featuring Karl Lagerfeld's photographs of celebrities and various personalities wearing the Chanel jacket, will be celebrated with a grand soiree tonight. (may be a great chance to get out a classic cream Chanel  jacket I bought so long ago it can probably be officially declared vintage.)

 

The book illustrates Chanel's timeless little black jacket being styled and worn differently by some of today's greatest personalities in contemporary culture. Transformed into a headdress for the American actress Sarah Jessica Parker, (above) tied around Astrid Bergès-Frisbey's waist in a whimsical London street look; romantically envisioned by young actress Elle Fanning, or subtly worn below the recognizable shiny bob of US Vogue editor Anna Wintour (below) this iconic garment has been adapted in the pictures, by famous men and women.

Chanel chose celebrities from different parts of the world who embody the values and the style of the Chanel house and with whom it has had a strong relationship.

The public will discover through over a hundred photographs the modernity of Chanel's little black jacket, a classic piece always revisited by Karl Lagerfeld, that forever stands the test of time.

Bruno Pavlovsky, Président des Activités Mode, explains the idea of this unique project: "With the Little Black Jacket book and exhibition, we wanted to give to the Chanel jacket, an iconic product of the brand's heritage and one of Chanel's most emblematic creations, its own means of expression and to place it center stage. We are very happy to bring it to Sydney."


Running simultaneously with the exhibition, the window display of Chanel's Castlereagh Street (which will be reopening in October after a complete renovation) and Bondi Junction boutiques, will present a selection of jackets from the latest collections, whilst in-store the iconic 'jacket' will have pride of place.

“The Little Black Jacket: Chanel's classic revisited by Karl Lagerfeld and Carine Roitfeld,”  will be available worldwide in bookstores this autumn.
The exhibition will be open to the public from October 27th to November 11th 2012 at Pier 2/3, 13 Hickson Road, Walsh Bay in Sydney. Visit www.thelittleblackjacket.chanel.com


Topshop continues to innovate: London fashion week show goes totally interactive . . .

JUST IN:


"TOPSHOP AND FACEBOOK LAUNCH FIRST LIVE ‘CUSTOMISATION OF THE CATWALK’ 

Topshop has developed its most advanced immersive and engaging social experience for its Topshop Unique Spring Summer 2013 London Fashion Week show.

“This show is all about the customer and creating what we call ‘social entertainment’ around our product. We want to take the energy and the excitement of our iconic Oxford street store to millions of people all over the world through Topshop.com. It’s social, it’s commerce and it’s entertainment all rolled into one.’’
Justin Cooke, Chief Marketing Officer - Topshop

For the first time ever viewers will be able to ‘customise the catwalk’ giving users the ability to change the colour of selected key looks and accessories and share them the moment they hit the runway or order them instantly with delivery 3 months ahead of industry lead times.

The whole experience is built around allowing viewers to personalise the show and share those moments with their friends. Everything from the music to the clothes to the beauty can be purchased and shared across every platform, channel and device.

Topshop partnered with Facebook’s in house engineers to develop ‘shoot the show’ a camera button placed on the corner of the livestream and on demand version will allow users to click and capture their favourite looks from the show as if they were sitting in the front row, effortlessly enabling the content to reach hundreds of millions of people.

"Fashion enthusiasts are sharing the things they love on Facebook now more than ever. This is where the conversation happens, its among friends and its where great brands need to engage. Topshop clearly understand this, they are a cool young brand with a deep understanding of their customers, and by developing the innovative 'shoot the show' functionality with Facebook, they are enabling millions of people globally to share their favorite moments instantly with their friends."
Joanna Shields, VP & MD - Facebook

Additionally all the beauty products used on the Topshop Unique girl will be available to buy immediately with delivery in 48 hours alongside styling tips and tutorials replicating the experience of our physical instore nail bars digitally.

Music will be available to download on topshop.com from itunes both during and after the show.

For those who follow us on twitter @Topshop is challenging fans to review the collection in 140 characters on the day, in what it has branded the ‘Tweet off’. The best tweet will be chosen with the winner given vip tickets to the next show. All tweets will be broadcast live on topshop.com. http://youtu.be/RdyynpReQHc

Topshop has developed its most advanced immersive and engaging social experience for its Topshop Unique Spring Summer 2013 London Fashion Week show.

www.facebook.com/topshop

WATCH LIVE ON TOPSHOP.COM, OXFORD CIRCUS AND MEDIA PARTNERS GLOBALLY ON SUNDAY 16TH SEPTEMBER 3PM