Chic style collaboration with Qantas & Bird & Knoll

Melbourne’s renowned laneways and food scene are at the heart of collaboration between Qantas and leading Australian scarf brand, Bird & Knoll.

The airline’s trend consultant, model Jessica Hart was tasked with nominating a destination that “feels like home” which would be the inspiration of a limited edition cashmere blend scarf.

The chosen city was Melbourne and the scarf’s design reflects Jessica’s favourite colours and the streetscape art of Hosier Lane and its cornerstone restaurant, MoVida.

Qantas Group Executive Brand, Marketing and Corporate Affairs, Olivia Wirth, said the airline was pleased to show its support for the nation’s fashion industry and promote the unique beauty of Australia.

“We take great pride in supporting Australian fashion designers, destinations and talent and we’re really excited about our collaboration with Bird & Knoll to bring extra style to the Qantas travel experience,” Mrs Wirth said.

Designers Natalie Knoll and Macayla Chapman said the scarf is the perfect accessory for any journey.

“We are excited to be working with Qantas to launch this beautiful limited edition scarf today. It translates effortlessly from poolside sarong to an elegant inflight cover-up so it’s ideal for popping in your hand luggage,” said the designers.

“We are also looking forward to showcasing the scarf and our emerging brand on a global platform and reaching a whole new audience through this partnership.”

The scarf retails for $298 and is available to purchase on qantasshop.com.au, InSky Shopping and through Bird and Knoll stockists including David Jones, Husk and Bird & Knoll.


It's spring & time to start talking resort wear from Pampelone

PAMPELONE Clothing launched in Europe Summer 2015 and has taken over the resort wear market in the UK.

Encompassing a capsule collection of beach dresses, tunics, kaftans and blouses, each pieces is made of the highest quality cotton and ethically made in India.

PAMPELONE Clothing was founded by former fashion publicist, Holly Anna Scarsella. After spending her formative years split between the UK and her family home in St Tropez, Holly was enamoured by the tremendously glamorous women that flock to the Cote D’Azur for the summer season.

Every summer Holly would sit back and silently applaud the style these women exuded, whether stepping off a yacht in the port or having lunch with friends at Club 55. Emulating this look became Holly’s goal – creating a brand that embodied the classic style of Brigitte Bardot, yet was wholly relevant for the global modern woman.

PAMPELONE clothing aims to transport you to the famed Pampelonne beach and make you feel like you’ve just hopped into one of the iconic boutiques to pick up your latest beach fancy.


Julie Bishop pledges support for the Australian fashion industry

Following on from the success of Friday nights Vogue Fashion’s Night Out in Melbourne, editor Edwina McCann is announcing another great initiative today.

Australian Fashion Chamber Chair, Edwina McCann will sign a Memorandum of Understanding (MoU) alongside the Minister for Foreign Affairs, the Hon Julie Bishop MP, at a joint announcement to be held at the University of Technology, Sydney.

The MoU between the Department of Foreign Affairs and Trade (DFAT) and the Australian Fashion Chamber (AFC) demonstrates the Government is committed to working closely with the industry to ensure that it continues to drive economic growth and to reinforce Australia as being a world-class innovative and creative nation, which will in turn, open doors to further trade and investment.

Australia has world-class fashion expertise, creative talent and high quality primary resources. The Australian fashion industry makes a significant contribution to Australia’s economy—around $12 billion annually—and employs approximately 220,000 people.

Through this MoU, DFAT and the Australian Fashion Chamber will work together to further strengthen, promote and develop Australian fashion and design. Together we will enhance global recognition of the Australian fashion industry, leverage business development, trade and investment opportunities, and achieve effective and sustainable development outcomes in the Indo-Pacific Region.

The AFC is the peak body for fashion designers and works to strengthen, protect and nurture the originality, influence and success of Australian fashion, both domestically and globally. The MoU signing marks the start of the official relationship between the Australian Government and the AFC, which will promote the Australian fashion industry in line with Australia’s economic diplomacy agenda.

“The agreement will help to enhancing global recognition of Australian fashion and further the AFC’s ambition to strengthen, promote and develop Australian fashion and design,” said AFC Chair Edwina McCann.

Through the MoU, DFAT and the Australian Fashion Chamber will work together to maximise the economic, cultural and development potential of Australian fashion.

AFC General Manager, Courtney Miller said “We are privileged to have the strong support of the Australian Government and to be able to nurture our future fashion leaders while leveraging business development, trade and investment opportunities.”

Members of the Australian fashion industry, along with AFC members, will attend the MoU signing. Australian designers will be showcased by four dancers from the Sydney Dance Company, costumed by Toni Maticevski, Dion Lee, Akira and Josh Goot, as well as models wearing macgraw, Aje, Yeojin Bae and By Johnny.

The AFC is possible thanks to the ongoing support provided by AMP Capital Shopping Centres, The Woolmark Company, Toni & Guy, MAC Cosmetics, Australian Reliance and Qantas- all companies recognising the importance of Australian fashion and the strong potential of Australian designers.


Vogue Fashion's Night Out takes over Melbourne CBD

THE world’s busiest shopping event has set Melbourne abuzz, cementing the city’s reputation as the nation’s fashion capital — although Sydney is set to repeat the festivities this week.

As the first global location to kick off the annual Vogue Fashion Night Out event last night, the city drew crowds of fashionistas who braved the chilly night air to cram into the high-end designer stores that cascade down Collins St.

Champagne flowed as fashion industry VIPs rubbed shoulders with celebrities and designers, taking in the live entertainment that kickstarted a buzzy night for Melbourne retailers.

There was something for everyone, including a “man cave” and gentlemen’s lounge complete with scotch and red wine tastings, complimentary wet shaves and exclusive runway shows hosted by GQ and David Jones.

The inaugural VFNO — a celebration and ode to all things shopping — heralded the start of Melbourne Spring Fashion Week’s opening weekend event, MSFW: Shop the City.

Vogue Australia’s editor-in-chief Edwina McCann said: “We are thrilled to be working with the City of Melbourne to bring Vogue Fashion’s Night Out to Melbourne shoppers for the first time. The support from the retailers was incredible as we really wanted and made our guests to feel like a Vogue VIP.”

Melbourne Lord Mayor Robert Doyle was thrilled to have the event come to town, and expressed hopes that formidable American Vogue editor Anna Wintour — a major tennis fan — may one day fly in for the Australian Open.

“Now that would be a real coup and it is certainly on my wish list,” Mr Doyle said.

Cash registers rang as the fashion set converged on stores like Bally, Chanel, Dior, Tiffany & Co, Emporium Melbourne, Bulgari, Prada, Coach, Michael Kors, Oroton, Harrolds, H & M, TopShop and David Jones.

Melbourne led the VFNO charge this year, with Sydney set to host its own Vogue Fashion Night Out Sydney on Thursday.

In its seventh year internationally, VFNO is set to be celebrated in 27 cities around the world, including Moscow, Berlin, Lisbon, Madrid, Florence, Milan, Paris, Osaka and London.

Olympus bought Vogue to life with a live cover shoot in Bourke Street Mall, with shoppers invited to have their image featured on a life-size, carnival-themed magazine cover.

The company’s Australian General Manager Joe Tizzone said: “We are thrilled to have Vogue Fashion’s Night Out brought to you by Olympus for the second year running in Sydney, and were excited to be a part of its inaugural extension into the Melbourne market.”

Mr Tizzone said the event had experienced “exponential growth” and connected with consumers in a way unlike any other event.

InterContinental Melbourne The Rialto was Vogue Fashion Night Out Melbourne’s official hotel partner.

Bassike’s Mary Lou Ryan and Deborah Sams renewed their collaboration with Vogue Australia, transforming their signature organic cotton jersey T-shirt into a black-and-gold official 2015 VFNO design, available at David Jones.

This article was originally posted on news.com.au


Priceline has the beauty set excited - Whitney Port & Rae Morris starring

International trendsetter and fashion designer Whitney Port launched the inaugural Festival of Beauty campaign for Priceline Pharmacy last night at a star studded event at Sydney’s Doltone House. The night was attended by celebrities including Samantha Harris, Ada Nicodemou, media icon Ita Buttrose who all walked the pink carpet.

The highlight of the evening was the stunning catwalk show in which eight gorgeous models took to the runway – and in an unusual twist the focus was on their faces rather than the fashion.

The models unveiled the eight beauty looks designed as a collaboration between Whitney Port and Priceline Pharmacy Makeup Director Rae Morris. These looks, which serve to define what will be hot in beauty over the coming season, featured everything from feminine lavender tones, to dramatic blue-green eyeliner and moody dark lipstick.

The collaboration married Whitney’s keen eye for design with Rae’s makeup expertise, with the stylish duo taking inspiration from classic beauty themes from the past 50 years, and then giving them a modern makeover.

Priceline Pharmacy Festival of Beauty ambassador, Whitney Port said, “Seeing everything come together last night was such a great feeling. As a fashion designer I’m used to seeing my work on the runway, but watching the models come out in the beauty looks Rae and I designed for Priceline Pharmacy was so exciting. When we were working on this project we wanted to make sure the looks ranged from bold and fearless to feminine and pretty, and I think we managed to find something for every woman and every mood.

The looks allow you to be creative with your fashion choices as well. Woodstock Girl and Ballet Neutral work well for relaxed, casual outfits while Colour Pop and Minimalist Mod are more polished and would work well if you are more dressed up. Smokeshow and Dark Romance are more sexy and sultry, while looks like Lavender Eye and Deep Sea Goddess are much more daring. If you go with one of those you need a neutral outfit because your makeup will be your fashion statement!” said Port.

Priceline Pharmacy Makeup Director, Rae Morris, said “What I love about these looks is that they are achievable. They use a range of affordable products, easily available at your local Priceline, and you don’t need years of experience to be able to make them work for you. They are also really adaptable – you can play them up or down depending on how intense you want the look to be, and it’s easy to make them work just as well for different skin tones and age groups. These looks are also incredibly current and on-trend, so expect to see them everywhere from runways and magazine editorials to red carpets and music festivals.”

The Festival of Beauty campaign is a celebration of all things beauty. Head to priceline.com.au to get all the information on each look, plus tips and tricks from ambassadors Whitney, Rae and Sam.