Modibodi - underwear that gets what women want

Women know that life contains plenty of very common but still embarrassing ‘unmentionables’ - from sweat, light bladder leaks, menstrual onset or overflow and spotting to discharge, odour and breast milk leaks. Thankfully, a much-needed solution is here with the launch of Modibodi. Modibodi is flattering and extremely functional underwear (including bras and pants) made from premium natural and synthetic materials, designed to protect women from these everyday unmentionables. It looks and fits just like regular underwear but has undergone rigorous scientific testing to keep the wearer fresh and dry. image002

Modibodi is an Australian invention, founded by mother of three Kristy Chong. “While out running one day I realised my underwear might look nice, but it was failing to protect me against sweat and occasional bladder weakness. I spoke to family and friends and found I wasn’t alone in my frustrations with the options available,” says Kristy. She has spent close to two years creating a solution as she believes women’s underwear isn’t the best it can possibly be.

“I felt women deserved a ‘better’ line of underwear. Better for women - Modibodi underwear empowers and liberates women by making them feel comfortable and carefree, and better for the environment by preventing disposable liners and breast pads from ending up in landfill,” says Kristy.

Kristy has spent over 18 months performing extensive scientific tests to develop the most effective fabric technology. Up to 100 textile engineers were consulted in Australia and the US before she worked with leading Australian lingerie designers and manufacturers to make the final product.

Each pair of underwear has an outer material of luxurious fabric such as Bamboo and Merino Wool, which have proven to be technically superior. Inside the underwear is Modibodi’s patented Modifier Technology (leak-proof) or Modifier Air Technology. The leak-proof range has a super slim (3mm) lining that is designed to be moisturewicking, absorbent, breathable, antimicrobial and stain resistant, replacing the need for disposable panty liners. The Air lining is antimicrobial and designed to remove odour and sweat.

As 1 in 3 women experience light bladder leakage and 50% of women experience menstrual overflow during that time of the month, Modibodi is providing both a fashionable and eco-friendly alternative to panty liners, which ultimately end up as landfill. This is especially helpful for mothers, and young women anticipating their first period but might feel embarrassed to wear a panty liner.

The Modifier Air Technology range is perfect for everyday wear, and will keep women feeling fresh even when exercising, travelling, or during the warmer months. The Modibodi range even makes sports bras in eco-friendly bamboo jersey which eliminates sweat and odour. Maternity breastfeeding singlets are also available in a large range of sizes. They absorb milk leaks, replacing the need for nursing pads.

Kristy is passionate about improving the lives of all women, and so has donated Modibodi underwear to the Days for Girls Australia charity, helping disadvantaged women access feminine hygiene kits. Recently Modibodi has also partnered with Share the Dignity by donating underwear to female victims of domestic violence now living in women’s shelters.

Collections include classic, sensual, active, smooth, maternity and curvy (in sizes 18-22) - there’s something for every woman at every stage of her life.

Prices range from $19.50 to $69.50.

For more information on Modibodi please visit www.modibodi.com.au


Giorgio Armani: nails couture again.

Giorgio Armani Privé Couture Fall 2015

What do the color hot pink and the word “Shocking” say to you? If the invitation had come from Yohji Yamamoto or Alexander Wang, one might imagine some inventive send-up of Schiaparelli. But decoding the message from Giorgio Armani — an impossible game.

 

What wasn’t difficult to imagine: that Armani rakes in a fancy crowd. This time out, Naomi Watts, Clive Owen, Juliette Binoche, John Legend and Chrissy Teigen turned out. They took in a show that wasn’t at all about adventurous appropriation, nor did it focus on a single hue. Rather, Armani’s shocker — and that might be the right word after last season’s serene bamboo story — was the embrace of vibrance through bold color — yes, bright pink, and also rich jewel-toned blue, purple and green. After all, couture shouldn’t be dreary.

 

Armani opened with two Shocking jackets, one, with a peplum, in Lurex-shot chenille over black velvet pants, the other, a lean, elegant crepe over color-blocked pants in velvet and satin. Then the optic verve really kicked in as solids gave way to jacquards, dégradés, feathers and fringes, often tinged with metallics for a tinselly feel. Some looks shone; two long, full skirts in dappled jacquards had a pointillist feel. Worn with simple black velvet shirts, they radiated artful grace.

 

Not surprisingly, Armani focused on evening. While offering a range of silhouettes, he particularly favored bustier gowns with easy, manageable skirts. Which is not to say subtle; rather, here was a notice-me lineup of Northern Lights color and sheen. A printed silk dress cut just above the ankles charmed over black velvet pants, so, too, a silk Lurex dégradé gown with waist ruffle.

 

In fact, when Armani resisted the urge to pile on feathers, fringes and other excess to his already intense fabrics, the looks were often lovely — on their own. In aggregate, all of the surface volatility became a bit dizzying, and the collection would have benefited from some less shocking moments of repose.

This article was originally posted on wwd

giorgio-armani-hcf15-gg-38giorgio-armani-hcf15-gg-03giorgio-armani-hcf15-gg-45giorgio-armani-hcf15-gg-05

 


Gigi Hadid fronts Aussie swimwear, Seafolly

Global swimwear leader SEAFOLLY releases it highly coveted Summer 2015 campaign today starring International supermodel and fashion IT girl Gigi Hadid.

“We are delighted to continue our campaign partnership with Gigi Hadid in 2015. She epitomises the very essence of the global SEAFOLLY girl who loves the freedom of choice our collection gives to her lifestyle.” Anthony Halas – CEO of SEAFOLLY.

Captured by renowned fashion photographer Enrique Badulescu, the campaign is set against the American Riviera and an Art Deco Playground that is South Beach, Miami. Known for its all year round sun, sea and surf culture, Miami is the American epi-center of swimwear; providing the perfect ecletic, tropical and sun bleached backdrop for this years SEAFOLLY Summer campaign.

Hadid stand’s alongisde a global portfolio of past SEAFOLLY faces including Martha Hunt, Behati Prinsloo, Jess Hart, Miranda Kerr and Catherine McNeil.

One of the world’s most recognized swimwear brands known for its innovation and fit, SEAFOLLY was founded in 1975 in Australia by Peter and Yvonne Halas. This home grown lifestyle brand recently announced its partnership with L Capital Asia, the Asian private equity fund sponsored by LVMH Moet Hennessy Louis Vuitton S.A (LVMH). In 2015, SEAFOLLY will celebrate its 40th anniversary.

SEAFOLLY is available from over 400 retailers throughout Australia and New Zealand. Globally, the brand is stocked in 1,211 stores across 46 countries worldwide.

There are 14 SEAFOLLY concept stores in Australia along with 3 in Singapore and 2 in the USA, with Manhattan Beach USA to open in late August, 2015.

Dedicated sites ship nationally with www.seafolly.com.au in Australia, www.seafolly.com.sg within Singapore and www.seafolly.com within USA.


KENDALL + KYLIE COLLECTION LAUNCHES EXCLUSIVELY IN TOPSHOP STORES WORLDWIDE

TOPSHOP is excited to announce the KENDALL + KYLIE collection will be sold exclusively at TOPSHOP stores worldwide and on TOPSHOP.COM from June 2015.

Designed by sisters Kendall and Kylie Jenner; the collection presents a youthful, contemporary capsule summer wardrobe, characterised by the girls' LA lifestyle and their modern, eclectic design aesthetic. Showcasing their two distinct styles, the collection combines Kendall and Kylie’s unique fashion sense with premium fabrics and modern silhouettes, to create a range of essential summer pieces.

Kendall and Kylie Jenner comment; "We are so excited to see our collection in TOPSHOP - it is the perfect place to capture the energy and aesthetic of our designs. When working on the inspiration, we very much wanted to capture the essence of our own lifestyles and create pieces that would fit perfectly into our wardrobes. We hope you have as much fun wearing the collection as we did designing it!"

The collection comprises vintage shapes in Hawaiian prints and bold slogan jerseys that sit alongside distressed denim and blouson tops. Sophisticated, sleek duster coats, sheer wide leg trousers and layered maxi dresses complete the look.

Kendall and Kylie share a unique and very personal relationship with their online following, the summer collection offers the customer an insight into the girls’ original flair and style. The brand is an exciting addition to TOPSHOP concessions and will resonate with the TOPSHOP customer the world over.