Bang! Crash! Kapow! Poof! El-cheapo 'power' Tee's . . . . . .


T-shirts. Online. Cheap. Cheerful. A new cyber store called Totally Irreverent Tees has gotten in on the superhero Tee act for kids and grown-ups and  some are just plan ole cute.

Totally Irreverent plans to become a one-stop-shop for unique and 'fashionable' licensed apparel for some of your favorite pop culture icons including Marvel, DC Comics, Star Wars, Family Guy and lots of other  'supes' you love, or sometimes loathe.

What's even better, each design is exclusive to the site in Australia and all of them are $20! Check out


Jess Hart shows off sass & bide undies . . . and they're mighty fine . .

As one of Australia’s most iconic and successful women’s designer brands, sass & bide is exclusively launching a range of lingerie available at Myer stores this Spring Summer 2013.

The collection takes us on an enigmatic journey where unexpected cut-outs & bold bindings clash with whimsical motifs. Lace and mesh panels meet with graphic and bold prints to uncover a feminine exploration of the soft and the strong, with prices starting from $29.95 for briefs and $49.95 for bras.

A colour palette of ivory, black and French navy, pops against citrus panelling, and iconic sass & bide prints – star mesh, palazzo stripe and a signature leopard print.

Myer Group General Manager of Merchandise, Judy Coomber, said “We are thrilled to be exclusively launching sass & bide lingerie nationally into Myer stores. It’s a privilege to be in partnership with such a highly desirable brand, and we are extremely excited to see the brand expand its unique style into another area of the business.”

vely launching sass & bide lingerie nationally into Myer stores. It’s a privilege to be in partnership with such a highly desirable brand, and we are extremely excited to see the brand expand its unique style into another area of the business.”

Sarah-Jane Clarke commented on the new lingerie campaign, “Fronted by the free-spirited and stylish Jess Hart, the exclusive Myer collection really embodies the spirit of sass & bide. We hope the launch will excite Australian women (& their partners) this summer”

The collection is available in 30 Myer stores nationally from the beginningThe collection is available in 30 Myer stores nationally from the beginningof August. For stockist details visit or call 1800 811 611.


Game on World: Giorgio Armani hooks into Olympics social media

Italian fashion designer Giorgio Armani congratulated (above) Valerio Aspromonte, Andrea Baldini, Andrea Cassara, and Giorgio Avola for winning gold in the Men’s Team Foil Fencing.

At the beginning of the London Olympics. the Armani house announced the launch of the EA7 APP, downloadable for free on Apple and Android platforms. The application is divided into three separate yet interconnected sections: BEA7, LIVEA7, and GAMEA7.

In BEA7 - "Train with champions", some of the athletes provide firsthand training advice for their respective disciplines as well as suggestions on the most suitable outfit to wear.

In LIVEA7 - "Live your sense of being", 7 selected bloggers from different countries will offer exclusive  tips and ideas on how to experience their respective cities to their fullest in true EA7 style, including sports, hotels, shopping, food, leisure, and more.

GAMEA7 - "Support your country with your sense of being" is a real-life virtual game in which users participate by simply choosing their own country and “checking in” when travelling, allowing users to earn valuable points in different locations. The country that achieves the highest score will reach the podium and will have access to the Winner Circle, a special area dedicated exclusively to the winners.

Smart and savvy social media activity from Armani indeed . . .


Jennifer Hawkins and Jess Hart set the Myer spring mood . . . .

Myer recently produced their Spring Summer 2012/13 advertising campaign in the always picturesque location of South Africa in the diverse landscapes of Pilansberg National Park in South Africa. it obviously made for the perfect backdrop, ranging from lush forests, soaring mountains, stony deserts, verdant grasslands and African savannahs.

It was all put together in partnership with the South African Tourism Board and with the support of South African Airlines and the South African Government.

Myer’s Spring Summer campaign takes us fashion fans on an adventure to the 'land of light and colour with warm sunsets, vibrant and exotic animals and a culture rich in pattern and print that support the dominant theme of colour this Spring Summer 2012/13 season'.

Myer Ambassadors Jennifer Hawkins, Jessica Hart and Kris Smith headline the campaign along with international models Caitlin Lomax and Vinnie Woolston.
The campaign is photographed by Will Davidson and styled by Naomi Smith features a great range of renowned Australian Designers including sass & bide, Ellery, Fleur Wood, Manning Cartell, Jayson Brunsdon, Nicola Finetti, Morrison, Aurelio Costarella and Toni Maticevski.

Myer Ambassador Jennifer Hawkins was thrilled to be shooting in this location saying, “It was a wonderful opportunity for Myer to be shooting the Spring Summer 2012/13 campaign in such a striking and inspirational location. The Spring Summer fashion is fun and exciting with the use of bright and vibrant colours and patterns, I know that the Myer customers are going to love it.”

International Model and Myer Ambassador Jessica Hart traveled from New York to shoot the Spring Summer campaign and stated ‘I was so excited to be in South Africa shooting the Myer Spring Summer campaign. I’d been there before and it is beautiful. South Africa has a combination of nature, wildlife, adventure, & culture. I wish I could have spent more time there.”

Inspired by new fashion and new frontiers, South Africa set the scene perfectly for our spring summer collections. Women should embrace prints, colour and texture. Be inspired by bold brights from Magdalena Velevska and Wayne Cooper and soft pastels from Manning Cartell and Ellery.

Nicola Finetti and McQ by Alexander McQueen have featured psychedelic prints, with sass & bide embracing jigsaw - style clashes. Jayson Brunsdon, Fleur Wood and Morrison have touched on texture, whether it be embroidery, lace or leather detailing.

Myer will show their Spring/summer at a VIP event in Sydney on August 16 . .  .Roll on Spring . .  .