Etihad Airways and Ellery Celebrate 10-year Milestones at Mercedes-Benz Fashion Week Australia

A ground breaking decade of fashion and travel will be celebrated at this year’s Mercedes-Benz Fashion Week Australia.

The event will host a celebration for one of Australia’s most influential fashion brands, Ellery, and will fete Etihad Airways’ 10 years of service to Australia and partnership with the global fashion industry.

A VIP cocktail reception hosted by designer Kym Ellery will celebrate 10 years of showing at Australian fashion week with a retrospective of Ellery’s most iconic looks from the brand’s archive.

As an Australian-born label which has gained substantial international momentum, Ellery has positioned Australian design at the forefront of global trends.

Firmly positioned as one to watch at the international level, Ellery embodies the global spirit while celebrating its Australian roots.

A regular on the Paris Fashion Week schedule, Ellery returns this season to Sydney to honour its heritage and continue promoting Australian fashion and commerce.

Etihad Airways will celebrate its 10th anniversary of service to Australia and showcase its support for fashion with the Australian launch of its innovative ‘Runway to Runway’ program.

A unique loyalty and rewards program designed specifically to support the fashion community’s international travel requirements, Runway to Runway members are eligible to receive special airfares, airport lounge access, complimentary upgrades, priority boarding and check-in, additional checked baggage allowances, as well as preferred cargo and group travel rates when travelling for photo shoots, showing collections overseas, or conducting business in overseas markets.

The airline’s ongoing support for fashion is underpinned by an agreement with IMG which includes participation in 17 flagship fashion events worldwide each year.

Since signing the agreement in 2016, the Abu Dhabi-based airline has helped designers, models and brands celebrate major milestones and reach new audiences the world over with activations at New York Fashion Week: The Shows, London Fashion Week, Milan Fashion Week, Lakmé Fashion Week (Mumbai) and Mercedes-Benz Fashion Week Australia.

The joint Ellery X Etihad Airways 10th anniversary celebration will take place on Wednesday 17 May at Carriageworks.

Source: Etihad


AJE Resort Collection at the Art Gallery of New South Wales

Designers Edwina Robinson and Adrian Norris worked with Pwerle Gallery, Minnie Pwerle’s grandson, Fred Torres, and great granddaughter, Jade Torres on the collaboration.

Three key paintings were selected from the archives of Minnie Pwerle and served as inspiration for the Resort 17/18 collection.

”We feel so blessed and honoured to have been given this extraordinary opportunity to bring the work of this inspirational Australian artist to new life, and new audiences through our resort collection”. The design duo noted.

Friends of the cult brand, including included Jessica Mauboy, Jesinta Franklin, Anna Heinrich, Tim Robards and Dami Im.

David Jones announced today that is has entered into a department store exclusive agreement with David Jones.

The coveted range of womenswear will be available at David Jones from May 2017, launching into 3 stores across Australia before expanding into 27 stores from July.

The show was also attended by David Jones Group Executive Merchandise David Collins and General Manager of Womenswear Damian Burke.

David Jones Group Executive of Merchandise, David Collins said, “Aje is an exceptional Australian brand that we are thrilled to welcome to our stable of Australian designers at David Jones.

Renowned for beautifully crafted designs, we believe Aje answers the demand for statement daywear and unique occasion pieces.

We are looking forward to welcoming the collection from May.” Aje Designers Adrian Norris and Edwina Robinson said, “We are thrilled to be joining the David Jones family.

Both the Aje and David Jones values strongly align for a shared customer base. We look forward to this next step for Aje and are excited to share the brand with the David Jones clientele.”

Source: AJE Resort


Kate Middleton Loves Her Superga Sneakers

The Duchess of Cambridge loves wearing the sneakers created by the Torino-based brand, and turned up at the London Marathon wearing her Superga Cotu Classic 2750s.

Kate Middleton arrived at a meeting with Heads Together’s athletes during a training session for the London Marathon, wearing white Superga® 2750s.

After she was photographed in her leisure time wearing white Superga 2750s, she chose the “People’s shoes of Italy” for her official appearance at the London Marathon.

Her sister Pippa also shares with Kate a passion for the “People’s shoes of Italy”. But Her Highness is not the first public figure to choose Superga®.

Over the years 2750s have been worn by former US first lady Michelle Obama, by actresses Emma Watson, Liv Tyler, Jennifer Aniston, Sienna Miller, Jessica Alba, Julia Roberts, and by top model Alessandra Ambrosio; as well as by celebrity Superga® Ambassadors Pyper America, Abbey Lee, Alexa Chung, Rita Ora, Suki Waterhouse and Binx Walton.

Source: Superga


Parlourx.com Relaunches

Australia’s pre-eminent luxury fashion destination Parlour X, today announces the relaunch of its newly revamped e-commerce website.

The Australian owned business located in Paddington was founded by Australian buyer, Eva Galambos in 2001.

“It’s a whole new day for Parlour X,” says Eva Galambos, about the changes in bricks and mortar and e-commerce. “It’s really rare to service luxury bricks-and-mortar and e-commerce at exactly the same time.

We wanted to think carefully about what each of them do well, and how each of them serve our clientele.”

The new parlourx.com has been restructured to provide the ultimate user-friendly, seamless luxury shopping experience with improved navigation and functionality throughout, allowing customers to explore detailed product information which is styled, edited and produced in-house, and convert to purchase with a three-step check out and next-day shipping Australia wide.

Whilst many Australian traditional boutiques have neglected online, leaving overseas e-commerce retailers as the online go-to choice for Australians, Eva has shaped and executed a strategy that integrates an unrivalled in-store environment with an engaging online experience to deepen her connection with her clientele.

Parlourx.com is the only Australian owned multi-brand, luxury e-commerce fashion platform for brands including Valentino, Chloe, Balenciaga, Comme des Garçons, Stella McCartney, Vetements, Fendi, JW Anderson, Sacai and the latest arrival, Loewe.

As the retail team in-store and online grows, with staff dedicated to creating and producing original content online – upward of 30 pieces of original content per week – parlourx.com offers a non-automated customer care approach through a tailored luxury service for each customer.

Over the last six months, Parlour X has been building 150 square-metres of warehousing space located within the premises and underneath ‘The Church’, which will resident the operations, logistics and facilitation of all online orders. Eva Galambos shares “For me, what’s important is to really leverage the wonderful expertise we have for our clients.

I think our clientele expects experiences within Parlour X, both boutique and online, to be equally sophisticated in their offering.”

The new e-commerce site has a deluxe, clean design, with enhanced rich content including ‘the journal’ which provides immersive storytelling and buyer insights through original designer interviews from Massimo Giorgetti (MSGM) to Kym Ellery, alongside city guides from captains of industry and showroom diaries direct from Paris and Milan.

“In my mind it’s all about making Parlour X as inspiring as possible.

The new parlourx.com reflects our commitment to continually striving to deliver the best and most innovative retail experience nationwide,” says Parlour X Director, Eva Galambos.

Parlour X was the recipient of the Australian Fashion Laureate Award in 2016 for Best Australian Retailer and the Prix De Marie Claire Award for Best Fashion Boutique for 2015/16.

Source: parlour x


Zara Larsson Collaborates With H&M

H&M is thrilled to reveal its fashion collaboration with platinum-selling recording artist Zara Larsson.

The capsule collection – inspired by the Swedish pop sensation’s style – features strong graphics and edgy street wear pieces, and will be available globally in selected stores, from 18 May.

Known for her playful and empowering songs, the Zara Larsson H&M capsule collection not only reflects the same messages of fierce and feminine women, but also the pop star’s personal style.

Pieces such as an oversized hoodie and t-shirt dress, both emblazoned with hot pink graphics and strong feminist messages, are balanced by more body-con shorts and tops.

The colour palette is dominated by a range of pinks, with silver and black as complements, while velour, denim, mesh fabrics and cotton jersey are the main materials.

“I am really excited to finally share my collection with H&M.

I have had so much fun working with them to design pieces and create a campaign that reflects my personality. I can’t wait to see how girls everywhere wear the pieces to add to their own personal style,” says Zara Larsson.

Zara was part of the design process every step of the way, having a say in everything from the prints and colours to cut and fit. For instance, pink was chosen not only because it’s one of her favourite colours, but also because “it’s feminine, powerful and everyone looks good in it,” according to her.

“Zara is such an inspiration to fashion and music lovers all around the world. Her energy is so positive and sincere, which together with her was easy to translate into the designs.

We also looked a lot at what Zara wears on and off the stage, making sure to incorporate her show- meets-street style,” says Pernilla Wohlfahrt, Head of Design and Creative Director at H&M.

Source: H&M