Mercedes-Benz Fashion Festival Brisbane wrapped

The 13th Mercedes-Benz Fashion Festival Brisbane at new hotspot Howard Smith Wharves was a runaway success, showcasing the very best in Queensland and Australian fashion design. Howard Smith Wharves was arguably our most glamourous and iconic venue to date, with its stunning river city location highlighting the best of Brisbane.

This year’s Fashion Festival – held from Sunday, August 25 to Thursday, August 29 – also unveiled unprecedented diversity, inclusion and accessibility.  A prime example of this was our The Fantauzzo Next Gen Group Show which showcased 28 local emerging designers and four fashion colleges.

Opening Queensland designer at this show, MeQ Designs by Carol Taylor, is the world’s first quadriplegic artist/designing accessible clothing for people with disabilities.

Meanwhile, The Next Gen Group Show closing fashion label, Kimbralou – a local champion of diversity and sustainability – rocked the runway with her larger-than-life, transformative, gender-neutral designs.

This year, every event of the Mercedes-Benz Fashion Festival Brisbane was a sell-out success, proving that the public’s enthusiasm for Queensland fashion is as strong as ever.  More than 3,000 fashion fans turned out for our runway shows and events across the five days of the Fashion Festival, including the new Lunch with the Girls event at Brisbane City Hall, featuring TV icon, Kerri-Anne Kennerley.

The closing show, the Mercedes-Benz Group Show 2, featuring luxe Brisbane fashion labels Sacha Drake, URBBANA, BlackNBling, Ella Moda, Bora, Kortni Portia, Naudic and Boom Shankar – along with national fashion designer, Aqua Blu Australia – was another absolute triumph of style and fashion.

A total of 42 Queensland fashion designers and 25 national fashion designers were showcased throughout the festival. Festival Director Lindsay Bennett said he was heartened by the public’s strong show of support. “This year, the Festival has been an outstanding celebration of the best of Spring/Summer 19 local and national fashion.”

“As always, our focus was dedicated to driving fashion retail for Queensland, by encouraging audiences to connect with local and Australian designers and – See it. Love it. Own it. The 2019 Mercedes-Benz Fashion Festival Brisbane was a fantastic event for all involved and we are thrilled and grateful for the public’s support and that of all our sponsors, including the incomparable Howard Smith Wharves.”

Source: MBFF 


MYER SPRING STYLE EDIT EVENT In Melbourne

The Myer Spring Fashion Edit was an intimate event for 50 guests at the iconic Myer Mural Hall.

Key guests included; Myer Ambassadors; Elyse Knowles, Kris Smith and Rachael Finch; along with newly appointed Style Ambassador, Asher Keddie and Youth Ambassador, Sarsha Chisholm.

Myer executives; Chief Executive Officer John King, Chief Customer Officer Geoff Ikin and Chief Merchandise Officer, Allan Winstanley.

Noteworthy guests; Jesinta Franklin, Darren Palmer, Marie Claire Editor-in-Chief Nicky Briger, Instyle Editor-in-Chief Alex Noonan, and identities such as Bruce & Chyka Keebaugh, Elliot Garnaut, Tim Robards and Vincent Fantauzzo.

There was custom-built Spring garden experience that lead into the iconic Mural Hall. Within the space a Vanity Fair inspired set adorned with fresh flowers and vines was installed for guests to have custom portraits by photographer Emily Ebay.

Guests were then welcomed into the main space where they dined on a single long table, after a short welcome by Rachael Finch, John King and Allan Winstanley.

There was an acoustic Jazz performance and a fashion moment that showcased 20 key looks for the Spring season, open and closed by Sarsha Chisholm.

Womenswear brands showcased included; DVF, Rotate, Anna Quan, Paper London, Rodebjer, Ba&sh, Elliatt, Piper, Husk, Alice + Olivia, Oasis, Warehouse, Mossman, Pfeiffer, Veronica Beard and Nicola Finetti. Menswear brands showcased included; Blaq, Industrie, Jack London, Selected Homme and MJ Bale.

Guests were served Laurent Perrier champagne Le Grand Cros ‘L Esprit de Provence’ Rose.
The Big Group designed a bespoke menu inspired by the colours and vibrancy of Spring and the collections showcased in Myer 2019 Spring Fashion Edit.

Source: Myer


Spring racing style tips launch with the team at Afterpay

Pay now buy later leader Afterpay has hosted its first ever streetwear inspired spring racewear event at Centennial Park in Sydney. Sydney’s fashion and beauty influencers joined media personality and racing style expert Nikki Phillips, Afterpay fashion stylist Jules Sebastian, celebrity makeup artist Max May and Afterpay founder Nick Molnar for an intimate fashion and beauty show, held over breakfast.

Over 80% or 4 in 5 people from Afterpay’s impressive customer base, have purchased from a fashion or beauty retailer in the last year. More than ever, Australians are using buy-now pay-later platforms for fashion and beauty purchases to forego the credit card and spread out costs so they can properly enjoy an occasion. Attending at day the races can be an expensive exercise, however with Australia’s favorite fashion retailers and Afterpay, you can enjoy your day without the upfront financial hit–with 4 equal and manageable fortnightly payments.

With over 14,000 fashion and beauty merchants are now signed on to Afterpay in Australia, Afterpay provides the ability for racegoers to buy-now and pay-later with their favourite designers and brands and across a variety of budgets. With this in mind, Jules and Max identified the key racing fashion and makeup looks of the season, not matter what your budget.

Afterpay Founder, Nick Molnar, spoke to his background in the beauty and fashion space, having developed the Afterpay concept while selling jewellery on e-Bay and completing his degree at 24 years of age. He stated that, “At the heart of it, Afterpay is a fashion and beauty sales platform. We connect Australian customers to the brands they know and love, but also introduce them to brands they may not have considered”.

Jules Sebastian, Afterpay stylist, said “This season we’re seeing streetwear style dominate the spring racing season. Think exciting hemlines, tailored suiting for the ladies and a real play with structural fashion cues. Of course, we’re still ensuring it’s trackside appropriate, but trackside looks with an edge.” Max added that this racing season’s makeup look follows a less- is -more approach, “Think simple, natural and really clean. We’re loving dewy natural skin and highlights, bronzed natural tones and nude lips with gloss for that natural shine. The key is knowing which products will give you that natural coverage but won’t shift throughout the day”.

Source: Afterpay


Tim Robards and Anna Heinrich help Mazzucchelli's celebrate 116 years of love

Australian jewellery heavyweight Mazzucchelli’s are honouring 116 years of celebrating love in September with a store-wide campaign featuring media personalities and married couple, Tim Robards and Anna Heinrich.

Mazzucchelli’s believes “you can’t buy love, but you can carry it with you,” with Creative Director and Marketing Manager Renata Leonello saying, “We chose Anna and Tim to be featured in our birthday campaign because it’s Mazzucchelli’s 116th year of celebrating love! The warmth, fondness and adoration they had for one another on set, and have for one another every single day, exemplified this philosophy.”

On their involvement in the campaign, Anna Heinrich said, “It was so special being involved in Mazzucchelli’s 116th birthday campaign. When we were approached to shoot this as a couple, we said yes immediately – it’s not often we get to work together, so we jumped at the opportunity!”

Tim Robards agreed, saying, “I feel incredibly blessed to have had the opportunity to shoot a campaign like this with Anna, where we’re not only celebrating our love, but the love of everyone who has bought a piece from Mazzucchelli’s over their 116-year legacy.”

The campaign includes elite luxury ranges by Forevermark, Vera Wang Love, and RAND, and ranges exclusively available to Mazzucchelli’s like the Halo and Promise collections.

Source: Mazzucchelli’s


Fjallraven: Iconic global brand opens it's doors in Sydney

Swedish heritage outdoor brand Fjällräven has opened its Australian flagship store in Sydney, at 38 York Street, Sydney CBD, 2000.

Sydneysiders will be able to experience the brand and its products in a concept store environment, having only been accessible via select independent retailers, the Melbourne store and fjallraven.com.au previously.

The store aims to bring a little piece of Sweden to Sydney, with durable gear in classic Scandinavian designs made in sustainable materials (think recycled wool, recycled polyester & PFC-free waterproofing) to inspire individuals to get out into nature. The store will feature a complete range of the best-selling and iconic Kånken rucksack and daily fika will be on offer those who want a little break from the busy Sydney streets.

Susan Park, ANZ Brand Manager for Fjällräven says, “We have been looking forward to opening this store for a long time now and we’re so pleased to now be able to offer the Fjällräven experience here in Sydney. Fjällräven is perfect for design conscious Sydneysiders looking for a sustainable, non-fast fashion solution for their active lifestyles. Whether it’s a weekend hike or a ski trip or just something functional for your everyday commute, there is truly something for everyone. The store will offer a tailored range of our award-winning outdoor apparel and equipment with our knowledgeable team to offer their expertise & advice.”

To celebrate the launch Fjällräven are giving away a $500 store voucher. Just visit the store before October 1 and upload a post to Instagram (tagging @fjallraven_au and hashtaging #FjallravenAU) to go into the running to win.

Source: Fjällräven