BALLY SS18 Advertising Campaign Unveiled

Bally’s authenticity and quiet confidence shines through its retro-chic Spring Summer 18 campaign.

Marking a reset, the campaign presents a refined sportswear aesthetic and consistent brand message which brings back the DNA of this characterful, luxury brand.

The result is a powerful campaign, in which Bally’s authentic heritage and contemporary product speaks for itself. Featuring Australian born Charlee Fraser and debuting French-Canadian Marc-Andre Turgeon, the campaign opens up a new episode of storytelling which recalls Bally’s past recognition among urban street culture of the early 1980s. Relaxed poses dream up a subtle narrative of everyday existence. Stripped walls, scarce belongings and sparse furniture recall a carefree lifestyle from a previous era.

Shot in an empty London house, the campaign is art directed by Ben Kelway and captured by American photographer Colin Dodgson, with styling by longtime collaborator Jonathan Kaye.

Oakley release limited edition Winter Olympics eyewear

Oakley, a brand with a deep-rooted heritage of innovation and performance in sports, has launched a special edition eyewear collection, Harmony Fade. Developed to celebrate the journey and commitment that athletes make to reach the world stage of competition, Harmony Fade honors the path of greatness, while inspiring athletes of all levels to chase the journey of possibility.

All pieces in this unique collection are united by their color scheme inspired by Oakley Prizm™ lens technology. The collection features orange to represent the fire that burns inside each and every competitor, and yellow for the sun that lights the path of athletes brave enough to pursue their dreams.

Gold medal favourite Scotty James was wearing the Harmony Fade goggles when he competed and walked away with the Silver medal at the X-Games. Matty J and Nick ‘Honey Badger’ Cummins have also been spotted trying out the eyewear.

The Harmony Fade Collection is available with Oakley Prizm™ , a revolutionary lens technology, grounded in decades of research, that enhances details for an optimized viewing experience. Prizm™ lenses make everything vivid and vibrant, revealing nuances usually missed by the naked eye, simply making the world appear visibly enhanced.

Jenny from the block - The latest GUESS Girl

This Spring 2018, GUESS is proud to introduce actress, singer, dancer, entrepreneur, philanthropist and fashion icon, Jennifer Lopez as the face of the GUESS Spring 2018 advertising campaign.

“When I got the call from Paul Marciano asking me to become the new GUESS Girl, I was thrilled and excited to be a part of such an iconic brand that I have loved since I was a teenager,” says Jennifer Lopez. “When I look back at early GUESS campaigns through the years, you see all of these beautiful models and iconic images that Paul has created. It is a tremendous compliment to have been selected for GUESS’ Spring 2018 campaign.”

The campaign, art directed by Paul Marciano, Co-Founder of GUESS?, Inc., and shot by fashion photographer Tatiana Gerusova draws inspiration from Lopez’s life as a performer in Vegas and actress in Hollywood. Shot in an elegant villa, the images evoke classic GUESS campaigns with influences of Jennifer’s aesthetic and personal style.

“Jennifer Lopez is a GUESS Girl’s dream! She is an accomplished artist, she is iconic, and sensual” says Paul Marciano. “Jennifer’s impact and influence continues to grow and this campaign celebrates the notion that women get more beautiful and talented as they gain life experience. Her beauty and class shine through this campaign and I am so excited Jennifer accepted to be our new GUESS Girl and at the same time ‘Femme Fatale’ of Marciano.”

Source: Guess

Ashley Graham announced as Revlon global brand ambassador

Revlon has launched its new Live Boldly Campaign in New York City and introduced four new Global Ambassadors, who join iconic actress Gal Gadot. Ashley Graham, Adwoa Aboah, Imaan Hammam and Raquel Zimmermann were chosen to represent the new campaign platform because they embody what it is to “Live Boldly.”

As a top model and advocate, Graham has used her celebrity and voice to challenge conventional perceptions and inspire women everywhere. Her optimism, compassion and strength have changed the industry’s perspective by creating a more inclusive definition of beauty.

“I am thrilled to be part of this timely and groundbreaking, campaign with different types of women across races, ages and sizes, and to leverage this platform to continue to create positive change,” says Graham. “Live boldly is the mantra of my life. Every day in the mirror I say to myself, ‘I am bold, I am brilliant, I am beautiful,’ and together with Revlon, we can inspire all women to do the same.”

Aboah, Hammam and Zimmermann are inspirations in their own right and exemplify many key characteristics of Live Boldly. Aboah was recently named Model of the Year and founded Gurls Talk, an online community dedicated to providing girls a platform to share their stories, empowering them through a broader community. As a top African-Arabic model, Hammam has graced countless magazine covers and has become a fixture on fashion runways around the world. Brazilian-born cover and runway model, and environmentalist, Zimmermann, was discovered at the age of 14, and was named by VOGUE Paris as one of the ’30 models of the 2000s.’

“Revlon has given us a platform that allows us to be accessible to all different types of women,” says Aboah. “To me, living boldly means being unapologetic, knowing no boundaries, being vulnerable, strong, authentic and yourself.”

The Live Boldly multi-media platform leverages social, digital and in-person interactions to engage, support and empower women through community building, catalytic experiences and inspiring conversations.

Source: Revlon

Selena Gomez x PUMA En Pointe

Selena Gomez has become the new face of the PUMA En Pointe Satin Fierce campaign.

The collection features the brand’s latest sneaker styles in the most gorgeous satin material in light pink tones.

Built for confident women, En Pointe offers low-top sneakers or high-top bootie and lockdown strap in a softer hue, complimenting all aspects of the hustler lifestyle.

Source: Puma