David Jones unveils new AW19 season ‘The art of living’ at MONA, Tasmania

David Jones is unveiling the AW19 season The Art of Living at MONA (Museum of Old and New Art) in Hobart, Tasmania.

This year, the 180-year-old retailer has introduced a new launch format to welcome the new season that delivers an immersive experience over two days beyond the traditional fashion runway.

A departure from the expected, the David Jones AW19 Season Launch at MONA extends across a broader breadth of categories including Home, Food, Beauty, Health and Wellness to showcase newness from the best of local and international brands and inspiring a considered approach to living.

“As Australasia’s premium retail destination, we are committed to innovation and differentiation,” said Bridget Veals, David Jones General Manager of Womenswear and Accessories. “The launch of AW19 The Art of Living is designed to inspire our customers to shop across our categories as we showcase an exceptional range of the best of local and international brands. Tasmania has provided the perfect backdrop to the new season as we celebrate artful living and artisans alike.”

Premier of Tasmania Will Hodgman said, “The State Liberal Government is proud to have partnered with David Jones to support The Art of Living campaign. The campaign is a great opportunity to showcase Tasmania’s vibrant reputation as a destination which offers premium experiences, world-class produce and an unrivalled natural environment,”

The three immersive experiences being held at MONA for invited guests include:


A focus on food and home, we hero our Tasmanian providers, winemakers and artisan distillers.
WHERE: The Source, MONA
WHEN: Tuesday lunch | 11am-2pm


A progressive experience showcasing the best of international and Australian new season designer collections.
WHEN: Tuesday evening | from 6:30pm


Join us to reflect and relax with a focus on wellness.
WHERE: Private rooftop lawn, Pharos, MONA
WHEN: Wednesday morning | 9:00am-11:00am

Source: David Jones

Melissa was a guest of David Jones in Hobart

Gucci reveals its Spring Summer 2019 Campaign

This season, Gucci celebrates the beginnings of celebrity culture and the golden age of the Hollywood musical in a campaign that is full of colour, energy and high spirits.

The campaign, shot and directed by Glen Luchford, takes inspiration from films such as An American in Paris (1951), The Band Wagon (1953), Cover Girl (1944), There’s No Business Like Show Business (1954), Gentlemen Prefer Blondes (1953) and Singin’ in the Rain (1952).

In imagery that recalls the technicolour, on-screen theatricality of the song and dance numbers made famous by talented performers like Gene Kelly, Fred Astaire, Cyd Charisse, Rita Hayworth, Marilyn Monroe, Jane Russell and Debbie Reynolds, this campaign delivers maximum glitz and glamour. Colourful sets with grand stages and staircases alternate with more surreal dream sequence backdrops. The mood is playful, knowing and evokes the joyful outlook of the famous musical films of the 40s and 50s.

In another set of photographs, Gucci mimics the highly stylised black and white publicity stills created by the studios at the time to promote their stars as perfect role models. A variety of characters from Gucci’s musical are given the silver screen treatment and shot in black and white with dramatic lighting in the style of the many famous movie star portraits by George Hurrell for Warner Brothers Studios and Columbia Pictures in the 30s and 40s. Like those of the period, these pictures exude cool, elegant glamour.

The film also pays homage to this famous genre as we see characters dressed in Gucci tap dance, sing and perform synchronised dance routines reminiscent of the work of the exuberant musical choreography of that time. The soundtrack is “There’s No Business Like Show Business”, the song by Irving Berlin written for the musical Annie Get Your Gun and made famous by Ethel Merman in the film of the same name There’s No Business Like Show Business. One of Gucci’s “stars” performs the number.

After an intermission, we glimpse candid moments where the film crew and mechanics of the set are revealed as the camera pans away from the action, creating a “behind the scenes” element that wryly references the fact that Hollywood musicals were often about show business itself. These scenes allow us to see other characters, such as producers and agents, and give us a glimpse of the eclectic, extended Gucci cast that has come together to put on this epic production.

Characters of the campaign also appear in a series of videos where they are interviewed on the red carpet at an imaginary premiere of Gucci’s musical. They are quizzed about themselves and their outfits as they make their way into the screening. It’s showtime.

Source: Gucci


Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographer/Director: Glen Luchford
Hair Stylist: Paul Hanlon
Makeup Artist: Isamaya Ffrench

AN AMERICAN IN PARIS: TM & © Turner Entertainment Co. (s19)
SINGIN’ IN THE RAIN: TM & © Turner Entertainment Co. (s19)
THE BAND WAGON: TM & © Turner Entertainment Co. (s19)
GENTLEMEN PREFER BLONDES © 2019 Twentieth Century Fox Film Corporation.
THERE’S NO BUSINESS LIKE SHOW BUSINESS © 2019 Twentieth Century Fox Film Corporation.
COVER GIRL © 2019 Columbia Pictures Industries, Inc. All Rights Reserved.

“THERE’S NO BUSINESS LIKE SHOW BUSINESS” by Irvin Berlin © Berlin Irving Music Corp.
Courtesy of Twentieth Century Fox Film Corporation

Mercedes-Benz Presents 2019 Designer Announcement for MBFWA ‘19

In the 11 years since friends Edwina Forest and Adrian Norris joined forces to form AJE, theirs has become one of Australia’s most sought-after fashion brands. Their ascendancy hits a new peak in 2019 with the announcement that AJE will be the coveted ‘Mercedes-Benz Presents’ designer at Mercedes-Benz Fashion Week Australia. 

The label will kick off Australia’s largest industry-based fashion event on Sunday, 12 May, by revealing its resort collection in one of the fashion calendar’s most talked-about events of 2019. 

The opening ‘Mercedes-Benz Presents’ show at MBFWA has become one of Australian fashion’s marquee occasions, kicking off a week-long schedule packed with Australia’s most notable and rising fashion talents. 

In being named the keynote designer, AJE joins a roll call to have opened MBFWA that includes distinguished fashion luminaries Camilla & Marc (2018), Dion Lee (2017), Toni Maticevski (2016), Kym Ellery (2015) and Carla Zampatti (2014).

AJE co-founders Edwina and Adrian will embark on a year long partnership with Mercedes-Benz Australia/Pacific as part of being chosen as the Mercedes-Benz Presents designer.

“This headlining position gives us the perfect platform to engage and inspire the clients we place at the heart of our brand,” Edwina says.

“As designers, our driving force remains the same today as when we started AJE: to offer a platform for women to embrace their duality. At once raw and beautiful, tough and feminine, effortless and cool, our collections echo the co-existing tensions and complexities that unite us all.”

Adrian says the honour of opening MBFWA is a statement of recognition not only for the brand, but for AJE’s loyal clients. “We always seek to offer them something truly unique, and we look forward to making this a milestone moment with them in mind,” he says.


Mercedes-Benz Australia/Pacific CEO and Managing Director, Horst von Sanden, says fashion remains a key touchstone for the brand, with Mercedes-Benz supporting more than 50 fashion events in 30 countries around the world.

“We see the parallels every day between the world of high fashion and the automotive industry, which is on the cusp of re-inventing itself like never before,” he says.

“This year we will launch our first mainstream all-electric vehicle, the EQC, in Australia, and we expect it will delight both the hearts and minds of our customers as a very advanced solution to the question of future mobility.”

“We are always thinking many years ahead and it is the same for fashion designers such as AJE, who must tap into the desires of their customer and produce garments that are both beautiful and practical.”

Adrian says he sees strong parallels between the timeless designs devised by AJE and the enduring style of Mercedes-Benz.

“AJE and Mercedes-Benz share an inherent sophistication, and a desire to embody perfection in our craft,” he says. “Our eye for design does not look to trends. We set ourselves apart by offering ageless style that sits outside the passing of time.”

Edwina expects 2019 to be a turning point for AJE. “We are born within the raw beauty of these natural landscapes along Australia’s coastline, but our celebration of the complexity of a woman’s human experience is universal,” she says.

“With the support from Mercedes–Benz this year we will continue to reach out and touch the hearts of likeminded women, at home and around the world.”

Mercedes-Benz Fashion Week Australia launches on 12 May with the ‘Mercedes-Benz Presents’ runway show at a location to be announced, and then continues at Carriageworks and other special venues until 18 May. MBFWA is owned and operated by IMG, a global leader in fashion events and talent representation.

Source: Mercedes-Benz

From Bally With Love - Hello Valentine’s Day

Bally was built on a love story. So fittingly, it’s the perfect place to find a great expression of love for your greatest love. This Valentine’s Day, Bally recalls the simple gesture made by founder Carl Franz Bally to his wife Cecyle 168 years ago. Determined to please her, Carl Franz Bally returned from a Paris business trip to his home of Switzerland with an entire size run of shoes for his beloved as he couldn’t remember her size.

Luckily she selected two pairs that were perfect and Bally sold the rest with such success. He converted his ribbon shop into a shoe store in 1851 and Bally as we know it today was formed. Bringing this expression of love to life, Bally has collaborated with upcoming digital artist Quentin Jones to animate some of Bally’s most beautiful Valentine’s gifts with her charismatic vision.

At 35 years old, she is already making a buzz worthy name for herself in the digital art space, one that joins art and commerce at its sweet spot. For Bally, the Toronto-born and London-based artist has created playful adaptations of the brand’s Cecyle and Janelle bags for women which make for a romantic gesture this February.

Or if shoes are her calling, the Janesse flat and Alice sling back pump make gifts that can’t deny one’s love for another. For him, the Select backpack is sure to elicit a loving reaction while the Competition sneaker will ensure you are his this Valentine’s Day. For a more subtle expression, Bally offers a wide range of small leather goods for him and her.

Jones’s art has led her to be described as a modern-day Dali by some, yet she humbly takes this all in her stride. “It’s incredibly flattering. The surrealists were a favourite of mine growing up, so their influence has crept in. I try not to think about things in the usual way.”

So make a statement this Valentine’s Day and say “I love you” the Bally way. All products available at Bally.com and Bally stores worldwide.

Source: Bally

P.E Nation x O&M Collaboration

Global pioneers of brands they both founded which have transitioned into multimillion-dollar lifestyle businesses, Jose Bryce Smith and Pip Edwards have joined forces to create two essentials travel sets.

Jose Bryce Smith Founder, Original & Mineral, Pip Edwards Creative Director / Co-Founder and Claire Tregoning Founder / Director of P.E Nation are all Australian born female entrepreneurs who believe in the ultimate lifestyle choices and empowering others through their passion.

“Having always been personally obsessed with health and wellbeing, I have loved PE Nation since it first catapulted on to the Australian scene. Pip and Clare have a global strategy which is synergistic with O&M – health, fashion, shampoo meets active wear” – Jose Bryce Smith.

These women have partnered to create the ideal PE Nation x O & M capsule collection for women on the go. The limited edition cosmetics case features the signature P.E Nation colour-blocking and geometric lines and is sold complete with travel sized O&M Mini haircare & styling products.

“P.E Nation and O&M share the same ethos of offering a complete solution that is accessible to everyone, everywhere, every-day. The O&M aesthetic and urban style perfectly align with P.E Nation – we’re two Aussie brands who bridge the gap between luxury and ordinary…and have a lot of fun while doing it.” Pip Edwards.

A naturally organic synergy between the two local brands combines the worlds of fitness, fashion, haircare, beauty and wellness. The P.E nation gift packs will be available from March 2019 at adorebeauty.com.au.

“O&M is premium. It really sets the bar on making a luxury product that’s safe and beautiful to use. They provide the kind of product we hope to deliver as a brand – it’s innovative, cool and perfectly curated.” Claire Tregoning

Source: P.E Nation and  O&M