Rebel rcx Parramatta - it’s a sports store on steroids!

Rebel, Australia’s leading retailer of sporting equipment, clothing, and footwear, is bucking the current national trend of retail closures by investing heavily in the growth of its physical stores, with the launch of its first Sydney rebel Customer Experience (rcx) concept store at Westfield Parramatta

Rebel rcx Parramatta is the second Australian concept store for the retail chain, which unveiled the Doncaster (VIC) rcx store in March 2020, and which will be rolled out nationally.

The Parramatta rcx store, much like its Melbourne counterpart, paves the way for an unmatched Australian customer experience and sporting retail journey.

Following a major expansion and rebrand the newly launched rebel rcx Parramatta store showcases an elevated in-store experience to inspire customers, offering the latest in global sporting looks and state-of-the-art technology, as well as incorporating interactive zones with integrated virtual gaming.

The store has “the Home of Basketball” where customers can shoot hoops against the backdrop of street art murals painted by Western Sydney artist, Shannon Boyd. There is also “the Home of Football” where shoppers can get the latest boots, balls and equipment, and soccer fans can hang out and play rebel football smash game.

There is also a focus on ‘her’ with women’s apparel taking centre stage at the store, which include ranges from smaller Australian brands such as P.E. Nation and Jaggad alongside global favourites, and ongoing collaborations with Australian influencers such as Steph Claire Smith. Even the changing rooms are designed with women in mind, with interchangeable light settings to enable customers to choose from dim to natural outdoor lighting.

Inclusive of all sporting activities, abilities, and ages rebel rcx Parramatta carries at-home gym equipment, tech, clothing and footwear for running, fitness and training, football, basketball and children’s sports, as well as cricket, tennis, netball, swimming and yoga.
rebel rcx Parramatta focuses on digital innovation for a premium shopping experience, inspiring customers at every available touch point throughout the store.

The new layout is easy to navigate, with well thought-out sporting zones and clever placement of animated screens, captivating visuals and dynamic displays which compliment and showcase the in-store brands and products and bring the shopping experience to life.

The dedicated front of house team at rebel rcx Parramatta is made up of passionate experts from across a spectrum of sports, including training, running, football and basketball. The team also includes a new position, a dedicated rebel Performance Stylist who will create a personalised look for customers based on their performance needs and personal style.

Rcx team members are armed with insider knowledge and expertise to advise customers on brands, as well product performance, style and fit, and provide exceptional service to help all customers achieve their fitness dreams – be they amateur or athlete.

Throughout rebel’s almost 160 retail stores across Australia, customers are offered an incomparable range of major sporting and lifestyle brands, including Nike, adidas, ASICS, Under Armour and more. The new rcx concept stores focuses on localised and global brand partnerships to showcase the latest products, including exclusive athleisure and performance clothing and equipment that isn’t available elsewhere in the rebel store network such as Nike Air Max 270 and Nike Zoom Vaporfly Next % footwear, LURV and Nimble women’s wear, and Lebron Xvii Low and Lebron Xviii basketball footwear.

Rebel rcx Parramatta also features a unique ‘Innovation Room’ reserved for showcasing game- changing products from global sporting and tech brands. For the launch there will be a focus on Lebron products, with anyone purchasing select items such as Lebron 18 basketball shoes able to customise their own blank tee in-store.

Gary Williams, rebel Managing Director, is thrilled to bring this new concept store to Sydney. He said “It is our vision to inspire all Australians to chase their sporting dreams and passion, and the rebel Parramatta store is a testament to that vision. rebel rcx Parramatta is the second rebel concept store of its kind. It is designed to inspire customers through a purpose-built sports store environment, including sporting experiences, exclusive products and rebel experts to help every step of the way.”

Rebel rcx Parramatta opened its doors to the public on Thursday 22 October with a ribbon cutting ceremony to mark the occasion, Parramatta Eels players in attendance, and Matt De Groot MCing the event. rcx Parramatta focuses on the sporting spirit of Australia, encompassing an entirely new retail experience driven by inclusivity and innovation.

Source: Rebel


Australian Hair Fashion Awards Celebrate 28th Year

The Australian Hair Fashion Awards (AHFA), presented by Dyson will be creating a striking night to remember on Sunday, November 8th in Sydney. The event, is celebrating its 28th year as Australia’s largest and most successful independent hairdressing awards program.

The prestigious event will be held at the The Big Top at Luna Park, boasting the Harbour Bridge and Sydney Opera House as a spectacular backdrop. The first ever hybrid event for the industry, the sold-out AHFA will have up to 200 VIP and industry guests walking the BlackCarpet, hosted by the cheeky and hilarious SketchShe Girls, before heading into the glamourous Grand Ballroom to enjoy an indulgent three course dinner which will be hosted by well-known media personality Carissa Walford.

Guests will also be treated to a theatrical performance by rising star and America’s Got Talent semi-finalist Sheldon Riley – who will be debuting his highly anticipated new single More Than I and wearing a custom designed mask by Jay Briggs which has been featured on a recent cover of Vogue and the runway of Paris Fashion Week – as well as another performance by the highly talented Alfie Acurie. DJ Rowntree will be playing throughout the evening which will be live streamed to a national and global audience of industry members as well as the public. The live stream will commence at 6:30pm AEDT on the Sunday and will be accessible via YouTube.

In celebration of their company being born in the 90’s, Dyson beauty technologies will be used to showcase creative hair artistry by its key styling ambassadors as part of a multi-media runway with a 90’s direction across music, video and lighting. The entire evening will be a striking affair, set amongst pops of deep purples alongside bright copper and against dramatic black. It will be a unique and powerful visual vibrancy, enhanced by hues of the same colour palettes via lighting effects to reflect the Dyson Corrale straightener in a modern and minimalist form.

The Australian Hair Fashion Awards is owned by M Division with David and Jamil Mannah at the helm – both pioneers of innovation for the industry and who focus on the high level of creative skill within the industry. The AHFA has been growing steadily each year and now attracts hundreds of entries from salons and individuals across Australia. Entries are judged by a panel of international industry professionals, each of whom brings a wealth of experience and knowledge to the judging process.

“We are thrilled to be going ahead with the Australian Hair Fashion Awards in 2020.The pivoting of the event in challenging times has brought about a hybrid version of the Australian Hair Fashion Awards, presented by Dyson this year. This will see the event reach an even greater and wider audience that will be able to participate in the night – a first for this type of industry event!” – David Mannah

As a global leader, AHFA is the only hair fashion awards program that has the fortitude and commitment to stage a live onsite event that will instil the confidence in the industry to celebrate its creative skills in the midst of challenging times. Due to the current COVID-19 pandemic, AHFA, Dyson and the venue will ensure a strong and effective implementation of Australian and NSW government rules and guidelines around social distancing and safety procedures to protect all staff and guests.

Source: Australian Hair Fashion Awards


IMG announces Afterpay as new sponsor of Australian Fashion Week

IMG has announced Afterpay as the new title sponsor of Australian Fashion Week. The debut Afterpay Australian Fashion Week (AAFW) is scheduled to take place from 31 May-4 June 2021 at Carriageworks and other select venues throughout Sydney, where designers will unveil their Resort 2022 collections.

Recognising the tremendous challenges faced by Australian designers and the broader fashion industry due to the COVID-19 pandemic, IMG’s new partnership with Afterpay will support and champion Australian fashion’s future.

“Australian Fashion Week has established itself as one of the world’s most Now more than ever, we recognise the need to come together to ensure the Australian fashion industry will continue to thrive for decades to come,” said Natalie Xenita, Executive Director of IMG’s fashion events group, Asia-Pacific region.

“We are thrilled to partner with Afterpay in shaping this beloved event’s next chapter, and we are confident in a bright future ahead for Australian fashion. Together, IMG and Afterpay are proud to invest in Australian designers to ensure their continued economic success and celebrate the cultural power of Australian creative talent,” Xenita continued.

Nick Molnar, Co-Founder Afterpay noted, “Since our inception, Afterpay has had an unwavering commitment to helping Australian brands and designers prosper both in Australia and on the international stage. Our support of Australian Fashion Week, particularly at this time, is just one way we can ensure the sustainability and success of an industry of which we have grown up in.”

“We look forward to working with the team at IMG on how we can further evolve Australian Fashion Week, to ensure local designers, established as well as new and emerging talent, have every opportunity to prosper.”

As the pinnacle event on the Australian fashion calendar, Australian Fashion Week provides Australian designers with a global platform to connect with the world’s leading stockists and media. By introducing new technologies and fresh show formats, AAFW will marry live and digital activation environments to offer a dynamic experience in 2021.

Additionally, consumers will be able to access select shows and VIP packages via Afterpay Australian Fashion Week: The Experience. All events and programming will be planned and executed to the highest standard of caution and in accordance with all government and health official guidelines.

More information regarding Afterpay’s investment in fashion and its future may be found at www.afterpay.com/en-AU/afterpay-australian-fashion-week.

Source: Australian Fashion Week


Qantas unveils exclusive new leisure wear range by Martin Grant

Leading Australian fashion designer, Martin Grant has released a limited-edition athleisure-wear collection, showcasing a mix of the airline’s vintage logos to mark the flying kangaroo’s centenary year.

Inspired by Qantas’ iconic trademarks throughout history, Grant set out to design a classic range of wardrobe staples for everyday wear.

Including cashmere sweaters, a hoodie, sweatshirts, t-shirts and a beach tote, Grant’s designs have fused Qantas’ iconic red and navy palette with a vivid wattle yellow to represent Australia’s native floral emblem.

“This collection is all about classic shapes, comfortable styles and materials that are kind on the environment. But the hero of the designs are the iconic logos that evoke so many fond memories for Australians,” said Martin Grant.

“The Qantas brand is embedded in the history of our country. I wanted this collection to be a nod to the past but also be a treasured piece for the future.”

Martin’s designs are showcased around the world on runways and Hollywood royalty. His reputation for simplicity and timeless silhouettes have also seen him design uniforms for Qantas’ pilots, cabin crew and ground staff as well as pyjamas and amenity kits for the airline’s First Class customers.

Qantas Loyalty CEO Olivia Wirth said the merchandise designed by the internationally recognised designer would be incredibly popular with customers.

“Qantas Frequent Flyers have a great fondness for our brand and heritage. Having our iconic logos appear in such a beautifully designed collection will make this range much sought after for people with a passion for both aviation and fashion.”

Cashmere Sweater RRP $425 / 73,910 Qantas Points

Hoodie RRP $275 / 47,820 Qantas Points

Sweatshirt RRP $250 / 43,470 Qantas Points

T-shirt RRP $150 / 26,080 Qantas Points

Beach Tote RRP $350 / 60,860 Qantas Points

The collection is available for purchase exclusively from the Qantas Rewards Store until sold out.

Source: Qantas


WFH increases Loungewear Searches in the UK by 140% in Last 2 Weeks

Loungewear has been the standout trend for 2020, with the style now being seen on the runway as part of many leading designers S/S21 collections. Trending Google searches around the Loungewear category have peaked over the past few months – especially during lockdown.

119% increase in past 12 months

140% increase in the past 2 weeks

Steadily searches continue to rise into Autumn months

With this in mind Boux Avenue wanted to launch a collection that continues to celebrate uniqueness and empowerment, whilst finding confidence in comfort to work and lounge at home, through super-soft fabrics and textured knits that are perfect for lounging in style. Boux Lounge features textured knits, sweet separates and the brand’s debut collection of seamless lounge underwear, including comfy bralettes, bodies and matching high-leg thongs and briefs.

Hind Palmer, Marketing Director at Boux Avenue comments: “We’re really excited and proud to launch our debut Lounge collection for autumn 2020. With the recent changes to our lifestyles, being comfortable is more important than ever – whether you’re working or lounging at home. Mixing chic and casual, Boux Lounge offers our customers versatility and is perfect for the “new normal” lifestyle, helping everyone find confidence in comfort.” 

Boux Lounge merges style staples, quality and trend-led designs to elevate everyday basics, designed around each customer’s lifestyles, for them to feel their best. Achieve next-level comfort with Boux Lounge.

Source: Boux Lounge