Former Harper's BAZAAR editor Kellie Hush launches The Way

Former Harper’s BAZAAR Australia editor-in-chief Kellie Hush has launched The Way, a fashion accessories brand she is co-founder of. 

The Way was founded with a vision of creating a line of fashion accessories for the Australian consumer who is looking for great style at an accessible price. The Way will feature primarily bags and jewellery and will be collaborating with beauty brands, including LUMA by Jessica Hart and Salt By Hendrix.

Hush has pulled together a strategic group of investors to back The Way who are leaders in the retail, finance and digital technology industries enabling The Way to be a major player from launch.

“I travelled a lot internationally during my career at BAZAAR and time after time I found so many great shops that had great accessories at an affordable price and I’d kick myself when I got home that I didn’t buy a few pieces.” said Hush. “Over the years so many international fashion brands have opened here in Australia, but no one is doing awesome fashion bags and jewellery. Which is how and why The Way was born.”

The Way is a digital-first brand with the e-commerce site now live. Stores across Australia will follow in the second half of 2019.

“The Australian consumer is absolutely shopping online but we also want to ensure that our customer who still loves to shop in store can experience the brand up close, which is why an aggressive retail rollout will follow the website launch. A tactile experience is important for The Way as we want our customers to touch, feel and try on the brand,” said Hush.

Hush will also be sharing her fashion knowledge and experience with consumers via her blog, VIP events and through social media channels.

“I have two decades worth of knowledge I want to share with my customer. I will be working with The Way team to decipher trends, so our customer is armed with knowledge when she shops at The Way,” said Hush

Source: The Way

Bvlgari celebrates the 20th anniversary of B.Zero1

Bvlgari has hosted an intimate gathering inside the Italian Sydney flagship boutique to celebrate the 20th Anniversary of its iconic B.Zero1 collection in conjunction with the launch of the boutique’s new Thursday Evenings Aperitivo.

Los Angeles-based Australian Actress and new brand ambassador Nathalie Kelley was joined in conversation with celebrity stylist Marina Didovich to discuss Nathalie’s own personal style, and forecast jewellery and accessory trends.

This year marks the momentous twentieth anniversary of Bvlgari’s iconic B.zero1 collection. Inspired by the Colosseum, Rome’s most magnificent monument, the Italian Maison broke the rules of jewellery design in 1999 to capture the amphitheater’s fluid geometry. Known for its visionary craftsmanship, Bvlgari developed a first-of-its-kind technique that winds traditional Tubogas or gas-pipe into a new type of spiral with a hollow, cylindrical core. The result? B.zero1, a convention-defying design with universal appeal.

In the 20 years since, the magnificent Roman jeweler has collaborated with two creative powerhouses, sculptor Anish Kapoor and late architect Zaha Hadid, on special editions, establishing B.zero1 as an indomitable design icon. Through spirals of various heights and the use of innovative materials like coloured marble and ceramic, B.zero1, true to its spirit, has continually reinvented itself.

To mark the milestone, Bvlgari unveiled the original, iconic 5-band ring available in yellow gold and solid white gold, like the original 1999 edition, and for the first time in rose gold. All four designs are engraved with “XX Anniversary” on their internal ferrule, marking them as collector’s items. Built into the very design of the lavish limited editions is B.zero1’s ethos: Be a rule-breaker, be daring, be unconventional, B.zero1.

Source: Bvlgari

Life is a Beach... But also a catwalk for Blaiz

Meet the new couture swimwear hybrids.. joining the wave of brands from Colombia making bodysuits that are not only functional beachwear but also fashionable streetwear.

Founded on the shores of the Caribbean, in the city of Cartagena, Colombia. Maygel Coronel takes us on a journey through unexpected paths and magical places, allowing moments of joy through movement.

The brand firmly believes in the infinite beauty of women, body and personality. To achieve the perfect silhouette, all Maygel Coronel pieces are One Size; the fabric is 100% Lycra of the highest grade, giving each piece that amazing ability to stretch without losing its form.

Each piece is designed and handmade by a team, comprising of only women. The pieces are manufactured in a small, family owned company in the city of Barranquilla, Colombia, using the most luxurious fabrics and sustainable practices.

Source: Blaiz

Wrangler hosts denim amnesty to support people affected by homelessness

It’s back! Wrangler Australia has announced they are returning with their infamous Denim Exchange for 2019, at the sold out Big Pineapple Festival nestled in the beautiful Hinterland of the Sunshine Coast on May 25th 2019.

This will no doubt be their biggest exchange to date with 16,000 festival attendee’s getting the chance to exchange their pre-loved denim for a brand new pair of Wrangler jeans. That’s right, festival goers just need to donate a wearable pair of jeans they no longer need, and Wrangler will give them a new pair in return.

It’s all in support of this year’s partner, HoMie – a social enterprise that uses 100% of its profits to provide brand-new clothing, retail training and job opportunities to young people affected by homelessness or hardship.

HoMie has cemented itself as a game-changing not-for-profit that helps young people gain the skills, confidence and experience to be more work ready and better prepared for their future, whilst breaking down the stigma around homelessness.

They’ll be sending along one of their Pathway Alliance grads to get some hands on experience with the Wrangler team. Wrangler will be donating new denim along with the collected pre-loved denim, which will be available for HoMie’s VIP shopping days, where some of those experiencing homelessness are invited to shop for free at the HoMie Street Store receiving new clothing and a dignified shopping experience, free food, haircuts, and beauty services.

These days aim to increase social inclusion, connectedness and confidence for Melbourne’s community of people experiencing homelessness. Alongside this Wrangler will also be working with local artists to create bespoke and unique pieces of art integrating the pre loved denim that will be auctioned off at a later stage – with all proceeds going to HoMie.

If you’re lucky enough to be headed along to Big Pineapple Festival be sure to get in early with  your wearable, pre-loved denim. The new denim on offer is limited, so it’s first in best dressed!

Wrangler will continue to accept your denim donations all day, and if you miss out on a new pair there will be some other items up for grabs, along with an awesome chill out space to hang with your mates and the Wrangler crew!

Source: Wrangler 

Diesel Fragrances x Neymar Jr: Campaign Reveal

Diesel Fragrances and Neymar Jr. have given us their definition of bravery for the launch of a new fragrance, “Spirit of the Brave”. Spread worldwide, the campaign launched on May 19th in more than 40 countries.

Within just 10 years, football player Neymar Jr. has become a star. Exposed to millions of fans, journalists and opponents, each of his gestures is photographed, shared and scrutinized, every word he utters gets analyzed and tweeted.

So what exactly is being brave when you are Neymar Jr, one of the biggest stars in the world?

By relying on the codes of entertainment, the film intends to define what sticks most to Neymar Jr.’s skin: his tattoos. He has more than 70, each illustrating an important event of his life. Neymar Jr.’s tattoos not only tell his story, they reveal his personality.

They come to life under the direction of multi-awarded Canadian director and photographer Mark Zibert, to illustrate THE definition of bravery: never take yourself too seriously, never stop playing even in front of your greatest fears.

A unique and very personal film, in the image of the Spirit of The Brave fragrance co-created by Neymar Jr., the bottle of which is inspired by one of his iconic tattoos. Shaped as a fist, it displays the lion Neymar Jr. wears on his own hand, a symbol of self-confidence and bravery.

This campaign, supported by a display coverage also photographed by Mark Zibert, has been deployed in several countries as of May 19th including France, Italy, the United Kingdom, Germany, the US and of course Brazil. @neymarjr and @dieselfragrances are its first media, orchestrating reveals and conversation with their fans, as well as future fans of the fragrance.

Source: Diesel Fragrances x Neymar Jr