Lara Worthington as Creative Director for Zulu & Zephyr

Having built a reputation for an effortless approach to fashion and style, Zulu & Zephyr wanted to showcase this feel from top to toe, so partnering with a leading Australian businesswoman equally committed to that laidback feel made perfect sense.

“We already have a loyal following when it comes to the product, but for campaign, we wanted to create a story, a feeling”, said Candice Rose-O’Rourke, Director, Zulu & Zephyr.

“Lara understands the effortless and natural Australian girl, but more than that, her beauty brand [The Base] reflects the same minimal and laid back aesthetic that Zulu & Zephyr does. We knew together, we could create a unique campaign that really resonates with our girls”.

“The Base and Zulu & Zephyr have a synergy that is very Australian,” adds Lara Worthington, FOUNDER,The Base. “That laidback, pared back lifestyle that is very minimal and not too complicated.”

Shot by Darren McDonald in the Santa Monica Hills, USA, the inspiration for the campaign was based around the location itself, says Worthington – a dry and dusty ranch blooming with desert flowers and rocky terrain.

“The campaign is all about the earthy terrain, that dusty feeling of being off the beaten track. And I think we really captured that”.

Reminiscent of high-end fashion in the 80’s and 90’s, Cami captures the lines, structure and feel of the garments against the muted backdrop. With a strong focus on the stillness of nature and surrounding terrain, Cami reflects this mood through natural fabrications, textures and easy to wearpieces.

And the makeup, which Worthington did herself, was kept soft and natural in line with both brand identities and the end vision for Cami. Using The Base Skin Illuminator on the tops of the cheeks, the bridge of the nose, the cupid’s bow and a little on the inside of the eyes, the result was glowing, fresh, uncomplicated skin.

From location to garments to makeup to the team – structured yet fluid; muted, relaxed but bold; minimal, raw – Cami is a collection that stirs the dust.

Source: Zulu & Zephyr

Lingerie from marlies|dekkers - Collection ‘Viva La Vida’

The marlies|dekkers SS18 collection has arrived and this season her female muse is Frida Kahlo, she was inspired by both her life and her art and has gone to great lengths to tell her story through the collection and spread her strong feminine spirit to the women of today.

Marlies went to Mexico and immersed herself in Frida’s colourful world, meeting with Hilda Trujillo who was there when Frida’s bathroom full of personal treasures was opened after more than 50 years, she is now the director of the Casa Azul, the house where Frida was born.

Each range in the collection pays homage to Frida’s art, style and her strong spirit. The Couture collection is named for one of Frida’s famous mantras Viva La Vida (live life to the fullest). The beautifully detailed corset is reminiscent of the corsets that Frida wore her whole life due to her Polio and injuries from a car accident.

Frida often used her corsets as works of art and featured them in her portraits, Marlies was inspired by this and has produced a stunning corset to make every woman feel as though she is a work of art.

The seasonal print is also very special, No Te Olvido pays tribute to Frida’s last artwork and features entries right out of Frida’s diary giving the wearer a truly special piece of lingerie art inscribed with Frida’s own thoughts and words.

Each of the remaining ranges also give a powerful nod to one of Frida’s artworks from The Art Of Love with its bold strap details to Seduction with its soft powder pink floral patterned lace.

Marlies most iconic designs Dame De Paris, Space Odyssey and Gloria are also given a makeover in Frida’s honour. Dame De Paris comes in crisp Tiffany Blue shade with gold edge detailing and a golden pineapple, Frida’s favourite fruit, in the gusset, Space Odyssey comes in scintillating cobalt blue; Frida’s favourite colour to convey her deepest emotions and Gloria sports navy pinstripes in honour of Frida’s flirtatious and androgynous spirit.

This year marlies|dekkers will celebrate their 25th anniversary and the SS18 collection is kicking it off in style. The rich stories woven throughout the collection make a compelling narrative to propel the modern woman forward. Marlies message to her feminine|feminist movement is, ‘Dare To Celebrate Life Now.’

Source: marlies|dekkers

Seafolly Announces Toni Garrn as the face of High Summer

Yes, mid January already which means we are just around the corner from Seafolly launching their High Summer collection and announcing German beauty, Toni Garrn as the new face of Seafolly.

Better known as the heart of the Australian seaside summer,  Seafolly continues to share the spirit of the Australian summer with women all over the world.

Golden Girl takes us on a journey through the undiscovered beauty of the golden outback of Esperance, Australia. Rocky gold-seamed outcrops and dunes that plunge into crystalline waters perfectly compliment the explosions of colour, sleek lines and flamboyant prints featured in the High Summer range.

With an unforgettable line-up of international models facing Seafolly’s summer campaigns against a backdrop of iconic and pristine coastlines served to inspire natural beauty and a playful spirit, it was only natural for Seafolly to announce International Super Model, Toni Garrn as the face of the next campaign.

Working with some of the industry’s biggest names including Calvin Klein, Ralph Lauren, Dior, Givenchy, Versace and Tommy Hilfiger, walking the Victoria’s Secret catwalk at the age of 20 and fronting 19 Vogue covers globally, there’s no denying Garrn has become one of the most iconic cover girls of her generation since being discovered in her home town in Germany at the age of 12.

Garrn will join the Seafolly family of former faces which have included Gigi Hadid, Miranda Kerr, Jess Hart and Shanina Shaik.

Source: Seafolly

Emporio Armani Menswear Fall Winter 2018-19 Fashion Show

Emporio Armani is a hub of individuality that encourages everyone to be themselves; an identity which is characterised by the projection of one’s own personality, finding character, strength and uniqueness in the differences in each of us.

The collection has a decisive, urban spirit, with an emphasis on the idea of new elegance: precious but not frivolous. The city wardrobe has a dynamic tone, combining the innovation of the lines with that of the materials. The slender and sharp silhouette is evidenced in small-shouldered, double-breasted suit jackets, worn with flowing trousers, a wool trench coat with technical buckles, and a seamless kimono-style bomber. The outerwear pays homage to the world of mountain hiking and outdoor activities, with curly-haired sheepskin coats and pony-effect goatskin jackets.

Surfaces are treated and processed to produce tactile effects: chenille sweaters with fade-out patterns, and jacquards with stylised trees and clouds creating a poetic camouflage-effect on sportswear; butterfly wings flutter like flowers on new tuxedos.

The palette is a dense amalgam of greys, blacks and deep blues, energised by the pure white of shirts, the cool tones of greens and blues and the metal accents of gold and bronze. Accessories are functional, but come in refined materials: shoes with sharp lines, and capacious handbags featuring embossed patterns.

Source: Emporio Armani

CHANEL Mademoiselle Privé unveiled in Hong Kong

After its successful chapters in London (October 2015) and Seoul (June 2017), the “Mademoiselle Privé” exhibition will continue its exciting journey in Hong Kong from January 13th, 2018.

The exhibition offers a dazzling experience and immersion that weaves through the origins and sources of inspiration of CHANEL’s creations. Held at the city’s creative landmark PMQ and running for over four weeks, the exhibition captures the charismatic personality and irreverent spirit of Gabrielle Chanel and Karl Lagerfeld, in a unique Hong Kong narrative.

With a newly designed concept, the journey will bring to mind the brand’s creative and innovative language and highlight the modernity of Mademoiselle Chanel’s emblematic creations: Haute Couture reinvented by Karl Lagerfeld, CHANEL N°5 fragrance and High Jewellery including the re-edition of the one and only collection ‘Bijoux de Diamants’ designed in 1932 by Gabrielle Chanel.

The “Mademoiselle Privé” Hong Kong edition invites guests on a sensorial and digitally dynamic adventure, so synonymous of its hosting city.

Source: Mademoiselle Prive