Summer Essentials from Neue BLVD That Will Help You Beat The Heat this summer season

These new Summer Essentials from Neue BLVD are sure to help you beat the heat this summer season.

 If you want to enjoy the summer then the best thing to do is to book up yourself for sea, summer and poolside. Neue BLVD introduces chic essentials for this summertime.

Source: Neue BLVD

Timeless Classics From Marimekko

Maija Isola’s rebellious Unikko (Poppy) print stands for creativity, courage, and faith in oneself. For a classic take, choose the timeless Unelma Pieni Unikko or the Unelma Unikko dress in soft pastel hues.

Marimekko is a Finnish design house celebrated worldwide for its original prints and colours. Founded in 1951 by a visionary woman Armi Ratia, Marimekko is said to be one of the world’s first real lifestyle brands combining fashion, bags and accessories as well as home decoration into one unique point of view.

Source: Marimekko

Seafolly launches onto global fashion e-tailer, Farfetch.

Australian swim and lifestyle brand Seafolly will expand its distribution to 190 countries through a new partnership with Farfetch. Seafolly’s ability to deliver uncompromising fashion and fit in premium swimwear combined with Farfetch’s elevated reputation and unrivalled logistics network will expand the Australian beach lifestyle offering to an international audience of shoppers. 

Paul Kotrba, CEO comments: “We thank our friends at Farfetch and are very excited about launching onto the platform as an opportunity to share the unique spirit of the Australian summer with more women everywhere. Seafolly has a strong global wholesale business in over 40 countries that is delivering healthy year on year growth. Farfetch is another significant milestone in our strategy to continue to geographically expand our business and become the largest fashion swimwear house in the world.”

Seafolly’s bold prints and current collection will join Farfetch’s mix of renowned fashion brands such as Missoni, Stella McCartney, Dolce & Gabbana, Mara Hoffman, Zimmermann, Matteau, and Hunza G.

Source: Seafolly

Longines Melbourne Boutique Launch with Andre Agassi & Stefanie Graf

Swiss watchmaker, Longines has officially unveiled its brand-new boutique in the heart of Collins St, Melbourne’s premier luxury shopping strip.

Tennis royalty and Longines Ambassadors of Elegance, Andre Agassi and Stefanie Graf inaugurated the store with a ribbon-cutting ceremony alongside Melbourne’s Lord Mayor, Sally Capp.

A pair of bespoke timepieces created by Longines to celebrate Agassi and Graf’s 10-year commitment to the brand was presented to the generous buyers. Proceeds from the sale of the watches will be donated to The Andre Agassi Foundation for Education and Children for Tomorrow, the charitable foundations set up by the duo in their playing years.


Longines Boutique – 256 Collins St, Melbourne


  • Andre Agassi, Longines Ambassador of Elegance
  • Stefanie Graf, Longines Ambassador of Elegance
  • Sally Capp, Lord Mayor Melbourne
  • Tim Gilbert, Sports Journalist and TV Personality (event MC)
  • Jonathon Brown, Sports Personality and Radio Presenter
  • Tom Steinfort, TV Presenter
  • Tim Kano, Neighbours Actor
  • Laura & Sally Panton, Social Influencers

Source: Longines

Hush Puppies - The Official Shoe of Mardi Gras 2019

Remember the days when Hush Puppies were something your parents or even grandparents wore? Well, they have had a mighty huge resurgence – so much so, they have hooked up with Mardi Gras and are the official ‘shoe’ sponsor of the Gras. Who’d have thunk it!

To celebrate the partnership, the Australian Hush Puppies team have created a unique, limited edition design that is set to be the official shoe of Mardi Gras. The casual unisex sneaker pays homage to the Pride flag with glittery rainbow stripes featured in the design along with Hush Puppies signature comfort technology.

To further support the LGBTQI community, Hush Puppies will be donating 50% of profits from rainbow shoe sales to the Sydney Gay and Lesbian Mardi Gras community grants programs which offers financial support to LGBTQI community organisations.

Hush Puppies will be making an inaugural road trip from Melbourne to Sydney ahead of the parade. Creating their very own Priscilla Queen of the Dessert moment, the truck will feature a giant Bassett Hound whose ears will flap in the wind as it sits inside of the new Mardi Gras shoe on the roof.

Scheduled to stop in Shepparton, Wagga Wagga and Goulburn the team will be popping up activations in each location, complete with a photobooth and games where they’ll be giving away a truckload of prizes to be won.

“We’re excited to be partnering with such an iconic festival that is inclusive of all kinds. Our core brand value has always been, ‘Welcome to all, exclusive to none’ so we feel this partnership is a perfect fit, allowing us to bring this value to life, in a big way! More importantly, we love that our consumers will be able to wear and show their support for the LGBTQI+ community both at Mardi Gras and all year round.” – Charlene Perera, Hush Puppies Brand Manager.

Terese Casu, Sydney Gay & Lesbian Mardi Gras CEO said: “This is such a beautiful partnership that we’ve created with Hush Puppies that will contribute to our community grants programs that support community access and participation in the festival, along with LGBTQI community projects around Australia. We’re also excited to see Hush Puppies at Fair Day with our wonderful Doggywood.”

Mardi Gras Fair Day attracts 80,000 visitors along with their much loved pets, and features the iconic Doggywood – and open dog show competition proudly supported by Hush Puppies in 2019.

Retailing for $149.95, keen shoppers and Mardi Gras supporters can pre-order online from 4th December via the Hush Puppies website. 50% of sales from every rainbow shoe will be donated to the Mardi Gras community grants programs. Pre order your Hush Puppies here:

Source: Hush puppies