Bendon Group Opens New Concept Retail Store in Australia

Bendon Group, one of the world’s leading intimate apparel companies, today announced the first opening of its contemporary new retail concept, Drawer No. 1, at Westfield Warringah.

Named after the universal home of lingerie and swimwear – a woman’s top drawer – Drawer No. 1 has been created to be the pre-eminent retail destination for women seeking exceptional service and brand choice.

Featuring an exclusive, hand-selected edit of Bendon’s covetable women’s intimates and swimwear brands in a premium environment, Drawer No.1 offers a mix of beautifully crafted product combined with highly-personalised customer service. Curated international brands including Heidi Klum Intimates & Swim and Stella McCartney Lingerie & Swim sit effortlessly alongside local icons from Pleasure State, Lovable to Fayreform and Bendon to ensure that every woman (and every shape) is catered for.

Customers will be offered expert, personalised advice and complimentary bra fittings to ensure a precise, supportive and mood-improving fit, be it for their first bra, a maternity bra or an ensemble of intricate lace.

Designed to be a place of new discovery, Drawer No.1 will feature evolving trend stories and a seamless integration with its e-commerce channel, offering customers an endless aisle. Drawer No.1 will also offer an exclusive loyalty programme – the No.1 club – with a reward hierarchy, incentives and exclusive experiences, automatically moving members up as they spend.

Bendon CEO, Paul Cherny, says, “Our inspiration for Drawer No.1 was clear and simple: to create a premium environment for women seeking exceptionally high levels of service. Drawer No.1 brings Bendon’s house of brands to life in a new and exciting retail concept and we’re thrilled to be offering current – and new – customers a wealth of choice in a discerning and dynamic environment. This is thoughtful retail that is unique to the Australian market.”

The debut store at Westfield Warringah will be followed by Westfield’s Chermside on 20 October and Carindale on 13 November, with further launches planned for 2018.

Source: Drawer No.1


Shaynna Blaze launches new installment of homewares range

Harris Scarfe have announced the next instalment of their exclusive homewares range Shaynna Blaze for Harris Scarfe.

Developed in collaboration with TV personality and Interior Designer Shaynna Blaze, the new collection hits stores this October and features a curated collection of tableware; canisters, cutlery, stoneware, vases and cheese boards which can be perfectly arranged as a functional ‘work of art’ among your entertaining spaces.

Now available in selected Harris Scarfe stores across the country, the tableware is complementary to the style of the Shaynna Blaze for Harris Scarfe bed and bath collection, and provides a vital piece to the puzzle when decorating your home.

“My inspiration for this range taps into the two very distinct, yet different, sides of how I love to share my home; sitting at the kitchen bench in my PJs, and putting on my best dress and heels,” Shaynna said.

Shaynna’s tableware range has been specifically designed to perfectly complement both scenarios, and features textures of oak, marble, fine china and glass, and tones of brass and copper, whites, blues and greys.

“Chinaware, cutlery, glass and platters all play a significant role in the gathering spaces of the home,” said Shaynna. “Whether you’re using these pieces for a dinner party for 12 – or curling up to breakfast in bed for one – I wanted to create a range that works perfectly, and personally, whatever the occasion.

“As with my bedding range, the philosophy behind the tableware is ‘classic with a twist’ – pieces that create a versatile base for either a casual and formal environment, but can also be combined to dress your table up or down. When styling a dining area, the table is at the heart of things. I see table tops as a moving piece of artwork.

“This range will work in any environment, from contemporary to traditional. One of my favourite pieces is the white and copper cutlery. It’s very different, so eating with them makes each bite an experience and elevates it from the routine!”

Tarek Zogheib, General Manager of Homewares, Harris Scarfe, says the collaboration has been great for the brand, and the launch of a second homewares range is very exciting for Harris Scarfe.

“Shaynna’s first collection has proven a great addition to the Harris Scarfe product portfolio, and we can’t wait to add another aspect to this for our customers.

“Harris Scarfe are known for offering excellent quality brands in home and entertaining, for the best prices. We’re thrilled to continue this relationship with Shaynna Blaze for her expanded and exclusive collection.”

Shaynna’s collection ‘Shaynna Blaze for Harris Scarfe’ is available now in more than 50 Harris Scarfe stores across Australia, and online at www.harrisscarfe.com.au.


YSL ANNOUNCE ADAM LEVINE AS NEW US FRAGRANCE AMBASSADOR FOR Y

The Rockstar. Born and raised in Los Angeles, CA, he started his musical career while still attending Brentwood High School; the front man and primary songwriter of a band which would later become the award-winning, chart-topping legends: Maroon 5.

The Entertainer. Frequently lighting up our screens, he is a coach on the three-time Emmy Award winning NBC hit series, The Voice, and has also appeared in Family Guy; 30 Rock and American Horror Story. Charismatic, endearing and enthusiastic, he’s the guy you’d want as your brother, your wing-man, who looks like he’d be fun to hang out with, because guess what, he is.

The Style Setter. Unapologetically real, always true to himself, his authentic All-American rockstar style is unaffected by trends but always on-point. Unafraid to try something new, whether it’s bleached blonde hair with dark roots or jet black all-over, and with tattoos pretty much everywhere, his natural good looks convey an attitude that’s cool yet uncontrived.

YSL Beauty is proud to welcome on board the supremely talented recording artist, actor, and presenter Adam Levine. A multifaceted modern man, he is the embodiment of Y, the latest masculine fragrance launch by YSL.

Adam will enrich the universe of Y, inspiring others with his sense of accomplishment, and bringing his considerable creativity, infectious sense of humour and catchy personality to a wide audience in the USA and around the world.

With his own Instagram fan-base of over 10 million followers, Adam will engage a stylish, music-loving audience, his popular appeal ensuring a wide-reaching public and social presence. A perfect pairing for Y’s innovative spirit & creative style, the fragrance is rooted in that same sense of freedom that Adam
personifies.

“I’m psyched to be collaborating with YSL Beauty, a brand which has always appealed to me for its standout style and groundbreaking imagery. As a musician, I relate to the raw passion and strong sense of individuality of YSL; and being a part of the story of Y is exciting to me – it is not the story of one man, but of a whole creative generation. I’m excited to develop our relationship and see where it will lead.” Adam Levine

“Adam Levine is the perfect fit for the brand and what our new fragrance Y represents. A star of the music world, a familiar face on our screens, a true talent, he brings a new dimension to YSL Beauty.” – Alexandre Choueiri, President, International Designer Collections, L’Oréal USA

Source: Yves Saint Laurent Beauty


Heidi Klum: supermodel fronts Heidi Klum Swim Resort 2017 Campaign

Supermodel and Creative Director Heidi Klum whisks you away to a sun-drenched, blue-skied paradise for the Resort 2017 campaign of Heidi Klum Swim.

Ever the eternal beach babe, Heidi is totally in her element – hair blowing in the wind, having fun in the sun in her signature silhouettes designed to cater to different shapes and sizes. This campaign, shot in Santa Monica, California, by esteemed photographer and Emmy Award nominee, Francesco Carrozzini, marks Heidi’s third swimwear collection since launching the brand last year.

“As a Creative Director and Designer, my biggest goal in swimwear is great fit, function and fun! I wanted this season’s campaign to reflect this. I love the feeling of the hot sun on my skin and splashing in the water. I had the best time shooting my 2017 campaign with my friend Francesco Carrozzini. The images exude the feeling of Heidi Klum Swim. We had a total blast,” said Klum.

The collection includes fifteen bra silhouettes ranging from triangle tops to tankinis, eight bikini bottoms from tie side to high waisted, seven one-pieces styles and a variety of cover-ups. Design features include plunging necklines, sexy eyelet lace up details, metallic grommets and rose gold trims.

Inspired by the islands of Seychelles in the Indian Ocean, the collection includes custom prints that capture the reflection of the rich topaz waters, and semi shimmer fabrics add a modern contemporary look.

The collection is available in stores nationwide and online at HeidiKlumIntimates.com.au

Prices range from $65 – $180.

Source: Heidi Klum Swim


Problem with your party outfit? Bras N Things Solutions range has you covered

This party season, embrace the freedom of saying ‘YES’ to the gorgeous strapless dress with the low back, the top with the stunning cut-outs or even the sheer outfit which wearing a bra doesn’t seem to allow at all with the Bras N Things’ Solutions range.

The Bras N Things Solutions range is where genius innovation and our expert knowledge of women’s fit shines through, and we’ve NEVER met a ‘problem’ outfit we couldn’t fix!

Whether you’re off and racing this Spring Carnival Season, getting glammed up for a formal or just want to make the most of the warmer weather with a statement outfit, you’ll be completely covered with Bras N Things’ Solutions range guaranteed to make your outfit effortless whether it’s backless, strapless, low-cut or even when you can’t wear a bra at all.

Source: Bras N Things