CAMILLA AND MARC Launch 'Future Now' Campaign

CAMILLA AND MARC has unveiled a new identity for C&M Sport for Spring / Summer 20 in its latest campaign which celebrates freedom of movement and expression as a powerful force for change. The “FUTURE NOW” campaign features a collective of women who are using their unique voices to shape a new and bold way forward and create a better future now.

“This season we celebrate a new future – a future that is being pioneered by a new generation of women who inspire us to think differently and act with purpose. With Future Now, the CAMILLA AND MARC platform becomes a space where the women in our community can share their powerful points of view and inspire a new way forward,” said Creative Director Camilla Freeman-Topper.

The accompanying message of the collection is that each of us has the ability to speak out, have bold conversations and be a powerful force for change. To celebrate that message, the campaign features 12 extraordinary women who are using their unique and progressive perspectives to build a better future now. Each woman brings her own sense of style to the campaign – blending the world of sport and style seamlessly.

The cast includes Amrita Hepi, Andreja Pejic, Bri Lee, Jëssica Vandër Lëahy, Angel Dixon, Mercy Sang, Diana Kluijtmans, Rona Glynn-McDonald, Hanan Ibrahim, Lola Van Vorst, Ella Jane & Nyaluak M Leth.

“The women in this campaign are taking action and putting meaning into everything they do. They remind us that it’s time to be the change we want to see. The future is now”, continued Camilla Freeman-Topper.

The launch of the new campaign coincides with the reveal of a new identity for the C&M collection. New proportions, simplified, recognisable; the new logo pays homage to the heritage of the brand, whilst heralding the start of a new era.

“The new identity encapsulates a confluence of old meets new – an acknowledgement of where we have come from and a bold nod to where we want to go. Modern and relevant, while honouring the past to build a new world with a more diverse point of view. Harnessing the sensibility of our Sport category, the new logo redesign aims to uphold an aura of authenticity and maximise relevance for a digitally driven culture” said CEO, Marc Freeman.

The new collection embraces a considered approach to staple silhouettes. Relaxed and oversized, the collection is a contemporary and timeless addition to an active and off-duty wardrobe. Cotton tonal leisure sets are crafted from soft cotton and lined in soft fleece and feature a high waist drawstring waist, inseam pockets and elasticated cuffs which can be paired with a cropped matching sweatshirt for a co-ordinated sporty look.

Cropped t-shirts form the basis of the C&M Sport casual wardrobe, crafted from lightweight cotton and cut with a crew neck and shaped for a relaxed fit, the new collection of t-shirts feature the new lock logo.

Oversize hoodies in a luxuriously soft brushed fleece fabrication are teamed with relaxed fit pants to channel a polished, off duty mood. A bold tie dye print is inspired by movement, made from smooth jersey to a skin-tight silhouette and is designed to be styled as a layering piece or on its own. Knitted bodysuits are designed for a second-skin fit and are characterised by a rounded square neck for a sophisticated and sporty approach.

Prices from $120 – $300 AUD, the Spring Summer 20 C&M Sport Future Now collection is available in stores and online.

Source: CAMILLA AND MARC


EveryHuman: online destination providing sustainable, adaptive. stylish fashion to over 3 million Aussies

More than ​4 million Australians​ live with a disability, however to date, the disabled community has been largely ignored by the fashion industry. ​EveryHuman​ is here to change the world of adaptive fashion as AU/NZ’s first curated online platform for adaptive lifestyle-driven clothing and footwear – ​https://everyhuman.com.au

EveryHuman​ has been created with the mission to empower people to independently create their identity and allow every human access to high-quality, stylish, and easy-to-use clothing. Featuring ten of the best global brands that are leading the charge on adaptive fashion, ​EveryHuman​ makes it easier than ever before to find adaptive clothing that is both wearable and stylish.

The desire to effect social change is built into the DNA of ​EveryHuman. ​As part of their ‘Social Impact’ initiative, ​EveryHuman ​has partnered with three causes aligned to the brand that aim to break down down the barriers in the disability space. Consumers can purchase one of three t-shirt designs with 100% of profits benefiting their chosen cause. Further to this, ​EveryHuman ​is committed to employing those with disabilities to fulfil 100% of orders in 2020.

The initiative embodies everything that is ​EveryHuman​ – bold, thoughtful, and actively creating positive social change through business.

Identifying the unmet demand for styles that are fashion-forward as well as functional, ​EveryHuman​ Founder Matthew Skerrit and his team searched far and wide to curate the best adaptive fashion to ensure that the 1 in 5 Australians with disabilities have the same access to high-quality, long-lasting, and stylish adaptive clothing.

Matthew says, “​Our clothes are designed by people who have also faced the challenge of finding, using and loving clothing that works for them. This is the first AU/NZ site that offers fashion forward adaptive clothing… Getting changed should be a happy and stress-free process. Our mission is to allow people with disabilities to feel and look amazing in stylish clothes just like every other human.”

With a strong team of bold and inspiring brand ambassadors, ​EveryHuman​ has already begun to make an impact in the lives of Australians and New Zealanders affected by disability, empowering individuals to create their own identity, own their independence and express themselves in ways they could never before.

Australians and New Zealanders can already shop at ​www.everyhuman.com.au​ – the home of adaptive fashions including; AFO friendly shoes, clothing with magnetic closures, clothing designed for the seated position, adaptive intimates, and post surgery clothing.

Join ​EveryHuman ​in their mission to get the fashion industry to adopt a “universal” mindset when designing and producing their clothes and footwear.

Source: Every Human


UNIQLO x Marimekko Limited Edition Collection Is Here

Global apparel retailer UNIQLO has announced that it will launch its newest limited edition collection with Marimekko from Thursday, August 6. Continuing the successes of two earlier limited edition UNIQLO x Marimekko capsules, 2020 Spring/Summer is an ode to Finnish summer living with its bold prints and colors, and adds a splash of fun to LifeWear. The UNIQLO x Marimekko limited edition collection represents one of the leading collaborations for UNIQLO in 2020.

Commenting on the new collection, Yuki Katsuta, Head of Research & Development, UNIQLO Co., Ltd., said, “Our three seasons of working closely with Marimekko have deepened our understanding and appreciation for the Finnish fashion and design house and its art of printmaking. We are pleased to once again feature iconic Marimekko prints by the company’s legendary designers Maija Isola and Annika Rimala, and this time include a Finnish take on celebrating the end of long winters and the joys of summer times with friends and family. We hope the new LifeWear will be enjoyed by all.”

 “Brand collaborations with partners with whom we share values and are able to create something truly exciting for customers represent unique opportunities for Marimekko to share our design philosophy with a wide global audience. We are thrilled to partner with UNIQLO again, with a splash of summer fun that builds on the strengths of both brands: Marimekko’s empowering aesthetic renowned for its art of printmaking and UNIQLO’s high-quality, functional and affordable LifeWear made for all,” says Tiina Alahuhta-Kasko, President and CEO of Marimekko.

 The collection highlights relaxing times with signature V-neck maxi dresses and shirt styles that pair seamlessly with wide cropped pants, skirts, and shorts, all in joyful Marimekko prints of course. With plain bottoms, the line offers numerous great coordination looks in comfortable fabrics such as linen blend, cotton and jersey. Thin new Pocketable Parkas keep summer rains at bay.

Packed with items that make family coordination easy and enjoyable, the collection offers numerous popular cut-and-sew pieces. New items for women this season are printed boxy T- shirts and tunics. There are also jersey dresses and shorts for girls, leggings for active toddlers. Two-piece bodysuits make ideal gifts for newborn.

 The summer leisure essential accessories include paper hats, paper tote bags, espadrille, and scarves. The UV-blocking hats and bags featuring raffia-like finishes complement the apparel perfectly. Large linen-blend scarves serve also as short overgarments.

Source: Marimekko


Iconic & Binge collab: ‘Sorry I can't come. I'm too comfy’.

Nineteen pieces of luxe loungewear crafted in collaboration with Australia’s newest streaming service, BINGE, especially for the couch.

Comfy enough to wear while watching unturnoffable content? TICK.

THE ICONIC delivers a stylish and current collection of men and womens apparel, sourced from the most coveted Australian and international brands.

With everything from dresses to jeans, ankle boots to sneakers, watches to wallets, our selection of over 20,000 products has something for every style.

Source: The ICONIC


Bras N Things new campaign - I Am Many Things - featuring Nya Leth, Cameron Stephens, Geneve Benatar and Susanna Oinonen

Bras N Things have launched a new brand positioning, ‘I Am Many Things’, to celebrate women’s multidimensionality and support them to confidently be themselves, however they choose to do so. Bras N Things are on a mission to support women who want to express every version of themselves.

The new campaign, developed in partnership with creative agency FABRIC Sydney, part of the TBWA Sydney Group, is an invitation for women to stay true to every aspect of themselves in a way that is contemporary, celebratory and relevant for the modern woman.

Featuring Cameron Stephens, Geneve Benatar, Susanna Oinonen and Nya Leth, the campaign showcases the spectrum of Bras N Things’ range from fashion styles, seductive lingerie to everyday bras. A product line that gives women the ability to explore and express all facets of her personality. Whether she feels determined, sassy, loud, lazy, seductive, soft, enchanting, strong or anything in between, Bras N Things has her covered.

Bras N Things’ Group General Manager Tanya Deans said, “Bras N Things is a healthy, resilient business which has celebrated, empowered and helped women find the perfect fit for more than 30 years. I’m excited to launch this new ‘I Am Many Things’ positioning as part of the evolution of the Bras N Things brand as we continue to support our customers navigating the challenging, fun, exciting, quiet, and joyful times of their life.”

Bras N Things’ National Marketing Manager Natalie Chalmers said, “We all know women aren’t easily defined by a single label. We’re complex and have the capacity to be more than one thing at the same time and this launch campaign celebrates that. We live in a world where female empowerment is constantly evolving – vulnerability, authenticity, honesty and imperfection are valued more than ever and we want to help women confidently be themselves, however they choose to do so. At Bras N Things we want to support women to explore and express all aspects of their personality. We have whatever you are looking for.”

Managing Partner at FABRIC Sydney, part of the TBWA Sydney Group, Gemma Rees said, “The creative platform ‘I Am Many Things’ encourages every woman to own who she is – in all our glory. To feel confident and comfortable in celebrating herself, flaws, success and all.”

Source: Bras N Things