Sportmax Code Opens First Australian Boutique

Sportmax Code is pleased to announce the opening of a new shop-in-shop in the Westfield Bondi Junction Shopping Mall in Sydney, Australia.

With a surface area of 52 square metres and located on the third floor of the Mall, it reflects the essence of the collection, thanks to its innovative, minimal design characterised by sculptural elements and a palette of neutral shades – white, pink and pale yellow – lit up by electric blue touches.

Informal, contemporary, dynamic and packed with energy, Sportmax Code offers a series of coats, sweatshirts, t-shirts, denimwear and dresses with an urban accent, featuring colours, patterns and shapes for a feminine, experimental look. Within the collection, The Perfect Fit project, with a focus on denim and taking on board on-going research, aims to team the latest trends with a perfect fit.

Sportmax Code, launched in 1999, is today distributed worldwide, with 2 single-brand stores, 31 shop-in-shops and 500 multi-brand stores.

Source: Sportmax

Gucci Décor Illustrations Featured On Artwalls

Gucci is pleased to announce that its ArtWalls in Milan, New York, London, Shanghai and Hong Kong now feature Décor illustrations realised by British artist Alex Merry.

Merry developed imagery for the Gucci Décor debut in 2017, and now this special relationship with the House continues with the creation of illustrations depicting new styles and pieces.

Perfectly embodying Merry’s signature aesthetic, the new ArtWalls display a variety of new items: scented candles in porcelain jars, vases with snakes for handles, porcelain tableware produced by Manifattura Richard Ginori featuring the Herbarium print, as well as sumptuous cushions showcasing the GG pattern in silk jacquard or animal motifs.

Executed in New York by Colossal Media, and in Milan and London by the European leader in out-of-home advertising, Urban Vision, the new ArtWalls are respectively located on Lafayette Street in Manhattan’s SoHo neighbourhood, in Milan’s Largo la Foppa (in the district of Corso Garibaldi), and just off East London’s famous Brick Lane. The Hong Kong installation is on D’Aguilar Street, in Lan Kwai Fong, while the Shanghai mural is located in Fengsheng Li, Jingan district.

Source: Gucci

Australian Brands Take Over Miami Swim Week

Australian designers flocked to South Beach for the debut of Fashion Palette Miami Swim Week. The poolside venue at The Setai South Beach overflowed with top media, buyers, and influencers sitting on the edge of their seats as the collective show of VDM the Label, TJ Swim, Lil & Emm, and Aqua Blu premiered.

Fashion Palette Miami Swim Week opened with a 90s inspired collection by VDM the Label complete with “Ice, Ice, Baby” beats in the background. Designer, Allanah Vandermey added that her inspiration since she began has been “a modern interpretation of the decades from history to what it is today with newest collection representing the 90s”.

All of VDM the Label’s materials are ecosustainable and made from recycled materials. It is the designer’s mission to make a difference with her line and protect the oceans that we all love. Bright reds, blues, and blacks rocked the runway with Fila sneakers and scrunchies. Quality materials make women feel great and last a lifetime.

VDM launched just over 6 months ago and in this short time has captivated the hearts and loyalty of its VDM BABES across the Globe including celebrities, stylists, and media.

Aqua Blu has been an Australian Swimwear icon for over a decade. To close the Fashion Palette show, their Spring/Summer 2019 collection, “Euphoria”, was created to give women the euphoric feeling one gets when traveling the globe. With an apparent island inspiration, these pieces by Aqua Blu came packed with a lush color palette and animal prints like zebra and peacock.

Each of Aqua Blu’s runway looks could be seen on the beaches of Fiji, at the poolside, on the yacht and would go seamlessly from beach to bar while exuding glamor. The line is made to stand out. Every piece was constructed beautifully from the highest quality, luxe Italian swimwear fabrics.

Style, modernity and a strong sense of femininity have been the key elements of Aqua Blu since its inception. Aqua Blu has grown and evolved under the keen eye of already-established designers to produce fresh and vibrant swimwear. Women of every shape and color are encouraged to feel empowered and confident while wearing Aqua Blu.

Notable attendees included actor Broderick Hunter, Barbie Blank of WAGS, singer Garmandy Candelario of MIX 5, Charlotte McKinney, and Brazilian actress Gabriela Dias.

TJ Swim is an Australian designer swimwear label brought to you by Tara Sargeant, a fashion and business student who is constantly chasing summer. For Spring/Summer 2019, TJ Swim was inspired by the female body. The pieces that strutted the runway were edgy, yet sophisticated. The label’s cutting-edge designs are bold yet timeless, featuring cheeky Brazilian coverage and 80’s inspired high cut legs that complement the curves of the body in all the right places. This collection entitled “Miami Heat” featured deep necklines and earthy fabrics in tones such as clay, ash, deep wine, and lavender.

TJ Swim is one of Australia’s leading swimwear labels with an extraordinary global following and strong online presence. The label has successfully captured the hearts of numerous social media influencers and celebrities such as Rosie Huntington-Whiteley, Chrissy Teigen, Natalie Halcro, Olivia Pierson and Tammy Hembrow.

Lil & Emm’s “Moroccan Moment” collection was inspired by the spice markets, the desert, pops of color, and textured materials. Designers Sheree Lily Giles and Emma Knieriem added a unique twist to their pieces with ruffles, tassels, and glitter.

Lil & Emm brings luxury, quality pieces to the market that are unapologetically feminine and designed for modern women who are leaders in fashion and style. According to Giles, “Australians do swimwear best; it’s our lifestyle”. The Spring/Summer 2019 collection of pale pinks, blacks, and whites is meant to bring something unique to the industry that makes every customer feel sexy just by putting on the suit.

Source: Fashion Palette 

Bras N Things launch new Vamp campaign featuring Charlie Austin and Natalie Roser

Let your inner goddess shine in the decadent lace, luxurious satin and pops of bold colour in the all new Vamp collection, exclusive to Bras N Things. 

Featuring Natalie Roser and Charlie Austin as the faces of the campaign, the new Vamp collection features sultry satin and lace combinations, striking strapping details and worn to be seen fashion pieces.

Francesca Anderson, General Manager of Product, Bras N Things said: “Since it launched last year, Vamp has become one of our customers’ favourite ranges. This collection features the bold, striking designs that our Vamp customers love but also plays with delicate decadent lace and softer colours which are on trend this season. For the first time, Vamp now features a full cup offering along with the new sweetheart contoured balconette bra shape, giving our customers more options than ever.”

Drawing inspiration from timeless 1950s style, the Sofia range features the all new sweetheart contoured balconette shape in luxurious satin with a lace overlay and intricate lace up detailing on the side of the cups. Pair with the Brazilian with matching lace up detail, or Mini V.

Siren brings together a smoking hot combination of deep red satin and eyelash lace, with a flash of diamante bling strapping details. Choose from two bras within this range, the Boost It balconette bra with removable pads to give added boost when needed or the full cup. This is the first time that a full cup has been available in the Vamp collection which now goes up to a 16F. Add a gorgeous lace suspender skirt to complete this sexy set, paired with a Mini V or Brazilian.

Indulge your senses with the smoky grey satin paneling and black line details of Entice. With beautiful lace overlay and lurex thread details, this bra uses the popular strapless plunge push up cup and is a must have style this season, paired with a Mini V or brazilian.

Inspired by angels, clouds and the exhilaration of falling in love, the Amore range features decadent white lace with delicate gold lurex thread highlights and on trend under bust detailing and cut outs. The longline bra uses a balconette push up cup, and ranges in size from 8C to DD. Pair with the Brazilian, with matching keyhole cutouts, or Mini V. Also available in a soft cup body suit.

For a soft but striking look, choose the Blaire range with its combination of beautiful rose gold lurex lace and bright white satin. Delicate lace cap sleeves and statement longline strapping make this a fashion piece that can be worn to be seen. Complete the look with matching Brazilian featuring soft satin binds. 

Shine bright like a diamond with the delicate Twinkle set. Intricate pink eyelash lace with an angelic gold sheen, soft satin strapping details and a scattering of pink diamantes for a feminine, romantic feel. Pair with a Brazilian or Mini V and add a suspender to complete this elegant set.

Stunning embroidered details is what sets the Goddess range apart. Designed to be seen, the Goddess draws on oriental influences with amazingly intricate patterning and soft black satin binding details under the bust.

The bra features the Boost It strapless cup, with removable pads and straps. Choose from two matching knicker options to complete this decadent set. This range also features a limited edition corset.

Bras N Things National Marketing Manager Natalie Chalmers said: “The Vamp woman is confident and strong so photographing this campaign in a vintage garage gave us the opportunity to have our beautiful talent ‘doing it for themselves’ in a location that is probably considered more masculine. This campaign marks an evolution in our Vamp range, there is still the strength, sass and confidence of the collection that our customers love but we’re also showing off the softer, feminine features of Vamp.”

The all new Vamp collection is available now from Bras N Things stores Australia-wide and online.

Source: Bras N Things

BALLY Autumn Winter 2018 Campaign

Remaining true to the spirit of a bygone era English supermodel Edie Campbell is joined by China’s Wang Chen Ming in Bally’s charmingly nostalgic autumn winter campaign.


Carried away amidst a daydream, the campaign solidifies the Swiss brand’s refined sportswear aesthetic with a modern take on luxury.

Shot in the English countryside by American photographerColin Dodgson with art direction by Ben Kelway, the subtly captured narrative of everyday existence results in an unassumingly powerful campaign in which Bally’s authentic heritage and contemporary product take prominence.

Francesca Burns adds her elevated and individual twist to the styling in this atmospheric portrayal of a late 70s summer evening.

Source: Bally