Auguste the Label: Australian brand giving money you spend on their tees to charity

East Coast Australian label Auguste has partnered with the Alannah & Madeline Foundation’s National Centre Against Bullying and international organisation The Cybersmile Foundation to speak out against bullying and advocate for the right to be free from violence.

The worldwide campaign calls upon influential figures and families to post an image online wearing one of the unisex adult’s and children’s “Hero” tees in order to saturate feeds, promote the campaign and start a conversation on the dangers of bullying. Currently, bullying is one of the biggest challenges facing young people in Australia and the USA, with one in four children bullied and one in five victims experiencing mental health problems later in life.

Head Designer and Creative Director Ebony Eagles has designed the Auguste Against Bullying “Hero” slogan tees as a call to action for Auguste customers and to unite individuals worldwide, with 100% of the tee’s price tag to be donated directly to anti-bullying charities worldwide.

“As a mother, a member of our global community and a victim of childhood bullying, I want to unite people in recognising the dangers of bullying and ignite them to use their voice and set an example. A hero can be anyone who makes this a better place for others – and that’s what this campaign is about.” – EBONY EAGLES, AUGUSTE FOUNDER & CREATIVE DIRECTOR

A committed philanthropist, Ebony Eagles has long dedicated her brand to wider environmental and social causes, alongside its commitment to global initiative 1% For The Planet which sees a portion of its profits donated to causes such as the Orangutan Land Trust. Last year Auguste’s hugely successful charity tees campaign ‘UN Women’ sold out in less than 24 hours raising over $70,000 in much needed funding to support women’s rights globally. The campaign was supported by celebrities including Gemma Ward.

This year the new campaign aims to sell over 3,000 tees and raise over $150,000 for anti-bullying charities worldwide. The limited edition unisex tees are made from a eco-friendly blend of organic cotton and hemp are available to shop online at and retail for $39 AUD for kid’s tees and $59 AUD for adult’s tees.

Source: Auguste The Label

Tom Ford Underwear launches in store at Harrolds Sydney and Melbourne

Launched during Tom Ford’s Autumn/Winter 2018 runway, Mr Ford’s much-anticipated Men’s Underwear has launched at Harrolds.

The offering features striking animal prints and a range of nude flesh tones – all off-set with TOM FORD logo waistband in house-signature velvet.

The complete underwear range includes core styles from cotton briefs to luxurious silk boxers

Prices range from $79 for pure cottons, through to $359 for silks and prints.

Available exclusively at Harrolds Melbourne and Sydney Mens Flagship store locations.

Source: Tom Ford

Obama Spotted in Allbirds - that’s a shoe.

The former US President has been seen this week sporting once again his Allbirds Wool Runners in Natural Black.

Obama was last seen in “The World’s Most Comfortable Shoes” at an NBA game in North Carolina. You can Shop Obama’s Allbirds Wool Runners in Natural Black Online here.

The sustainable shoe brand has also become a firm favourite with another former US President Bill Clinton who has also been seen wearing his trainers to an NBA game.

Source: Allbirds

Origin: Away is the newest travel marketplace

The unique travel brand Away has celebrated its official launch into Australia. Away has partnered with a group of leading Australian entrepreneurs, inviting Sydneysiders to experience how travel can transform any idea, big or small.

‘Origin: Away’ offers a curated marketplace in the heart of Sydney, with panel discussions and fireside chats with Dion Lee, Hermione Underwood, Ryan Lobo and more.

“It’s a space that will celebrate the transformative power of travel and some of Australia’s leading entrepreneurs alongside Sydney locals.”
– Jen Rubio, co-founder of Away.

Origin: Away features six shoppable stalls that have been designed to echo the successful brands each entrepreneur has built around the world. For the first time, Sydneysiders are invited to shop Away’s full travel range, designed to work together seamlessly with notable features that solve real travel problems.

Source: Away

Hublot Welcomes Cricketing Legend Ellyse Perry as a friend of the watch Brand

Famous Swiss Watchmaker, Hublot has proudly welcomed Australian female sporting icon, Ellyse Perry, as a new Friend of the Brand for Australia and New Zealand.

Arguably the best female athlete in Australia, Ellyse is the youngest ever cricketer, male or female, to have represented Australia at International and Test level. She is also one of the very few Australians to have represented her country in two different sports, and is the only person ever to have played for Australia in both cricket and soccer World Cups.

Currently the world’s top ranked women’s all rounder, Ellyse claimed the title to the 2017 ICC Women’s Cricketer of the Year Award and twice winning Australia’s prestigious Women’s International Cricketer of the Year (Belinda Clark Award) in both 2016 and 2018. Philanthropic and accomplished woman, Ellyse is also actively involved in promoting Women’s sport in Australia.

“It is an honour to announce Ellyse Perry as our first Australian Woman friend of Hublot. Ellyse is not only a successful cricket player, she is also an ambitious and inspiring woman and her own personal values align with those of Hublot: First, Different and Unique. She joins the brand’s portfolio of great international sports friends including, among others, former National Australian Cricket Team Captain, Michael Clarke and current co vice-captain of the National Australian Cricket Team, Pat Cummins. We are extremely pleased to welcome Ellyse into the Australian Hublot family and we look forward to this exciting partnership” – Joel Ruiz, Brand Director for Australia and New-Zealand

“I am very proud to be the first Australian female Friend of Hublot and to be involved in a brand that always pushes the boundaries further and supports cricket globally. Hublot is bold, innovative and daring, it is fantastic to officially be welcomed into their family.” – Ellyse Perry, Australian Cricketer

This announcement comes in the lead up to Perry’s involvement in this year’s Women’s Ashes taking place in England from 2nd – 31st July – further cementing Hublot’s position as the official Timekeeper and Official Watch of this Summer’s ICC Cricket World Cup 2019, currently taking place in England and Wales.

Source: Hublot