TAG Heuer and global Brand Ambassador Chris Hemsworth have officially celebrated 55 Years of the iconic TAG Heuer Carrera with the launch of Museum in Motion Exhibition in Sydney. The star-studded launch event was held at the Museum of Contemporary Art overlooking the stunning Sydney Harbour during the Vivid light festival.

Key guests including Lincoln Younes, Jarrod Scott, Mark Beretta, Samantha Armytage, Catriona Rowntree, Erika Heynatz and Andrew Kingston, Elle Ferguson and Joel Patfull, Matthew Johnson and Laura Byrne, Josh Heuston, Scott James, Ed Jenkins, Erin Holland, Sarah Jane Adams, Kate Peck, Nikki Phillips, Neale Whitaker and David Novak Piper, Sophie Falkiner, Thomas Burgess and Tahlia Giumelli, Tanja Gacic, Donny Galella, Matt Suleau and Dalton Graham enjoyed an entertaining Q&A between MC Allison Langdon and Hemsworth, discussing his favourite timepieces from the TAG Heuer Carrera range.

As a feature piece for the event, Hemsworth unveiled a one-of-a-kind TAG Heuer Carrera timepiece that he collaboratively designed and produced exclusively for this event. The bespoke Carrera Calibre Heuer 02 watch inspired by Chris’s own unique style is equipped with a 43mm case, in-house Calibre Heuer 02 movement, black perforated rubber strap with striking blue skeleton dial.

Chris’s signature is featured on the case-back accompanied by a special edition watch box which was auctioned on the night for the Australian Childhood Foundation, with a total of $35,000 donated to the charity. As a father and with experience of growing up with parents who have been social workers for more than 20 years, Hemsworth is a passionate patron of the Foundation, funds raised on the night will assist with the recovery of the devastating impact caused by abuse and neglect of children.

In Australia for the first time, the Museum in Motion exhibition launched at last night’s event celebrates heritage timepieces from the TAG Heuer museum in La Chaux-de-Fonds, collectors’ personal timepieces, and the latest contemporary avant-garde models inspired by the brand’s rich history in motoracing and craftsmanship.

A celebration of the 55th anniversary of the TAG Heuer Carrera, the exhibition highlights the evolution of the iconic collection from the past to the present. Named after the legendary “Carrera Panamericana” Mexico road race, the TAG Heuer Carrera collection has been a cornerstone of the brand since 1963. Key vintage timepieces on display included the original Heuer Carrera design by Jack Heuer – the first sports chronograph designed specifically for drivers and sports enthusiasts, the Heuer Carrera Dato Compax Calibre Valijoux 723 chronograph with the full calendar considered one of the most complicated timepieces in the collection.

The 1973 Heuer Carrera Calibre 15 featuring a vintage brown dial decorated Côtes de Genève the “barrel” shaped case was the third case for the collection at the time. The exhibition pieces were accompanied by today’s bestselling timepieces from the range including Calibre 16, Calibre Heuer 01 and Calibre Heuer 02 Tourbillon.

Guests also had an exclusive opportunity to view the new TAG Heuer Carrera Tête de Vipère Chronograph Tourbillon Chronometer launched to commemorate the 55th anniversary. Limited to only 155 pieces, this is the first time the brand has received the prestigious “Tête de Vipère” stamp of excellence, awarded by the Besançon Observatory. Since 2006 only 500 watches around the world have been granted this highly exclusive certification.

Hemsworth’s starring role as 1970’s McLaren driver James Hunt, fierce rival to Niki Lauda in the 2013 film, Rush, depicted TAG Heuer’s DNA in motoracing as being one of the first brands to partner with the Formula 1.

It was here that the relationship between Hemsworth and the prestigious Swiss watch brand began and strengthened, this naturally evolved with Chris officially joining the family of global brand ambassadors in 2015. TAG Heuer’s strong presence in the Australian market and Chris’ profile and attitude makes him the perfect ambassador to celebrate the launch of the Museum in Motion and anniversary of the iconic TAG Heuer Carrera collection.

For a limited time between 7th-21st June the Museum in Motion Exhibition will be open to the public at the TAG Heuer Sydney Flagship Boutique.

Source: Tag Heuer