Australian designer Collette Dinnigan is returning to what she does best, with her latest designs set to hit Target stores in September.

The exclusive lingerie collection, Collette Dinnigan Wild Hearts, is expected to be sellout hit for those wanting a designer piece without a designer price.

Lingerie was always Dinnigan’s first fashion love, long before she decided to pull up stumps on her signature fashion collection two years ago.

Back in the late 80s and early 90s, Dinnigan would create exquisite pieces of underwear that garnered an ever-wanting clientele.

She has now joined the Designers for Target stable, with Wild Hearts reflecting her distinguished design signature with the range featuring sophisticated, feminine pieces in intricate lace and delicate prints.

Dinnigan says it was a natural decision to partner with Target after their first successful collaboration in 2008. She has always been upfront about not wanting to remove herself entirely from the style world.

“I was thrilled at the opportunity to work with Target again; it is an iconic Australian brand, well-known for the calibre of their designer collaborations,’’ Dinnigan says.

“Lingerie is where I first started my career. When you love something you gravitate towards it, there is a natural affinity. I love lingerie.”

Target Managing Director, Stuart Machin said the retailer was equally excited by the partnership. “Collette Dinnigan’s reputation as one of Australia’s most successful designers has resonated with our customers over the years with past collaborations,’’ Mr Machin said.

“Her incredible talent is represented in this collection, offering affordable luxury for the modern woman. We love Collette Dinnigan’s creative vision, always appealing to the fashion conscious customer”.

The 60-piece collection will feature soft-cup feminine bras, underwear layered with lace in dove greys, blush pinks and black, as well as sexy, sheer camisoles and beautiful chemises echoing a vintage boudoir feel. The mixing of fabrics is synonymous with the Collette Dinnigan style — beautiful, feminine and sexy.

“My Wild Hearts collection is the epitome of everyday luxury, with a focus on comfort without compromising on style. The collection features washable fabrics with delicate lace and embroidery, allowing for luxurious everyday designs,” Dinnigan says.

The collection will see Dinnigan continue her association with Target as part of the successful ‘Designers for Target’ program, most recently with Collette Dinnigan for The Australian Ballet exclusive to Target.

Collette Dinnigan Wild Hearts be available in 172 Target stores nationally and online from September 24, 2015, with sizes ranging from 10B to 16DD and underwear from 8 to 16. Prices will start from an affordable $15 to $45.

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