David Jones is unveiling the AW19 season The Art of Living at MONA (Museum of Old and New Art) in Hobart, Tasmania.

This year, the 180-year-old retailer has introduced a new launch format to welcome the new season that delivers an immersive experience over two days beyond the traditional fashion runway.

A departure from the expected, the David Jones AW19 Season Launch at MONA extends across a broader breadth of categories including Home, Food, Beauty, Health and Wellness to showcase newness from the best of local and international brands and inspiring a considered approach to living.

“As Australasia’s premium retail destination, we are committed to innovation and differentiation,” said Bridget Veals, David Jones General Manager of Womenswear and Accessories. “The launch of AW19 The Art of Living is designed to inspire our customers to shop across our categories as we showcase an exceptional range of the best of local and international brands. Tasmania has provided the perfect backdrop to the new season as we celebrate artful living and artisans alike.”

Premier of Tasmania Will Hodgman said, “The State Liberal Government is proud to have partnered with David Jones to support The Art of Living campaign. The campaign is a great opportunity to showcase Tasmania’s vibrant reputation as a destination which offers premium experiences, world-class produce and an unrivalled natural environment,”

The three immersive experiences being held at MONA for invited guests include:

THE ART OF ENTERTAINING

A focus on food and home, we hero our Tasmanian providers, winemakers and artisan distillers.
WHERE: The Source, MONA
WHEN: Tuesday lunch | 11am-2pm

THE ART OF FASHION

A progressive experience showcasing the best of international and Australian new season designer collections.
WHERE: The Void, MONA
WHEN: Tuesday evening | from 6:30pm

THE ART OF WELLNESS

Join us to reflect and relax with a focus on wellness.
WHERE: Private rooftop lawn, Pharos, MONA
WHEN: Wednesday morning | 9:00am-11:00am

Source: David Jones

Melissa was a guest of David Jones in Hobart